Erin McCallion

Lifelong marketer, sports fan, news junkie, & mom.

[Erin McCallion @nymarketer]

https://t.co/FCGmKvvd35

[Erin McCallion @nymarketer]

https://t.co/58YtlHxouV

[Erin McCallion @nymarketer]

GumGum is the first provider to be granted content-level accreditation for contextual analysis, brand safety and suitability across CTV environments by the MRC!

Reach out to learn more about the future of CTV measurement and standardization! https://t.co/l2UEuJPIOI

[Erin McCallion @nymarketer]

GumGum is the first provider to be granted content-level accreditation for contextual analysis, brand safety and suitability across CTV environments by the MRC!

Reach out to learn more about the future of CTV measurement and standardization! https://t.co/l2UEuJPIOI

[Erin McCallion @nymarketer]

https://t.co/2RL6Qb72hq

[Erin McCallion @nymarketer]

GumGum now enabled within the @Amagi
THUNDERSTORM platform! Putting ads directly into the content consumers are coming to watch means no more ads playing in empty rooms during commercial breaks. Article in Broadcasting & Cable https://t.co/TkzDahr6VK
https://t.co/MLzOGjJbr7

[Erin McCallion @nymarketer]

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[Erin McCallion @nymarketer]

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[Erin McCallion @nymarketer]

https://t.co/U1oVUitUSu

[Erin McCallion @nymarketer]

Playground xyz's latest piece of research, 'Sustainable Attention', presents some groundbreaking findings into the application of attention signals in relation to carbon emissions from advertising. You can read the full report here: https://t.co/vvTAh8C7EU

[Erin McCallion @nymarketer]

Headed to Digiday Publishing Summit in CO? Join top GumGum leaders and subject matter experts to find out we work together to maximize results and future-proof your advertising strategies.

To meet with us, please click below: https://t.co/7TcOcSdFTo

[Erin McCallion @nymarketer]

We’re thrilled to be a member of the OTT.X community. OTT.X connects and nurtures the OTT ecosystem through innovation, collaboration, and the advancement of delivering audio-visual entertainment through OTT tech. https://t.co/bpQz5fyHs3

[Erin McCallion @nymarketer]

With no set industry protocol that protects the brand's safety on CTV content, how can we, as marketers, ensure that our clients' ads run in suitable environments? Join GumGum for a LinkedIn Live to find out how.

RSVP now. https://t.co/1ftoSesyMC

[Erin McCallion @nymarketer]

GumGum is excited to announce the launch of GumGum University. Our first free course is now live and in 30 minutes you can gain a foundational understanding of Contextual Advertising. Get Started Today. https://t.co/L6iaLkINJb

[Erin McCallion @nymarketer]

https://t.co/Rerx372ElU

[Erin McCallion @nymarketer]

https://t.co/faACMePdNU

[Dallas Cowboys @dallascowboys]

Made'em walk the plank 😤

#DALvsTB | @WinStarWorld

[Erin McCallion @nymarketer]

https://t.co/n5jKmpARCq

[Erin McCallion @nymarketer]

https://t.co/3O6KsTBtrx

[Erin McCallion @nymarketer]

60% of global web traffic will go cookieless by 2023 and Google plans to phase out third-party cookies from Chrome in 2024... are you prepared?

In this blog post, GumGum discusses how marketers can best prepare for a cookieless future: https://t.co/ms9cwDNviJ