Ofodile Iloanya

I am a market research consultant that helps entrepreneurs launch and grow their enterprises in African Markets

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The wait is over.

@Arsenal are Premier League champions.

[Ofodile Iloanya @o_iloanya]

If you would like to practical strategy frameworks to help you build your business, subscribe to my weekly newsletter. New articles out every Saturday: https://t.co/ZKIQCghvOI

[Ofodile Iloanya @o_iloanya]

A vision is not a slogan.

It’s a picture of the future your business is trying to create.

In my next newsletter, I explain the 6 characteristics every startup vision must have and how to apply them in practice.

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Insyte Weekly: SADC Region Tourism Investment, Samsung Innovation, and more https://t.co/ezzXI9Nt8e

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Insyte Weekly: Apple's $600 Billion Investment Pledge, Shoprite Exits International Markets, and more https://t.co/BnF6hWO8La

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Insyte Weekly: Brand South Africa Renews Strategic Partnership, New AI Regulations, and more https://t.co/jhco1YmO60

[Ofodile Iloanya @o_iloanya]

Learn more in my latest article: https://t.co/ps4uM26BqP

[Ofodile Iloanya @o_iloanya]

Many early-stage entrepreneurs fall into the trap of trying to sell to everyone, only to end up reaching no one effectively. Here’s a few tips to narrow down and learn more about your target audience

[Ofodile Iloanya @o_iloanya]

Conduct Market Research

To move beyond assumptions, you need real data. Use surveys, interviews, focus groups, and online tools to gather insights about your potential customers. Find out their pain points, goals, decision-making processes, and preferences.

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Education continues to be a critical issue in South Africa’s journey toward equality and socio-economic development. The 2024 data from Stats SA paints a mixed picture—one of commendable progress in access and literacy, alongside persistent structural challenges.

[Ofodile Iloanya @o_iloanya]

Learn more in my latest article: https://t.co/LHOJgugwvw

[Ofodile Iloanya @o_iloanya]

When you’re starting a business, it’s easy to get swept up in your idea, your passion, your vision, your excitement. But even the most promising ideas can fail without a solid business model behind them.

[Ofodile Iloanya @o_iloanya]

Here are 6 questions you should ask to pass the business model test:
• Who is your ideal customer?
• What problem are you solving?
• How will you make money?
• What makes your solution stand out?
• Can your model scale?
• Have you validated any of your assumptions?

[Ofodile Iloanya @o_iloanya]

Subscribe to learn more about how tech is influencing the global hotel industry in @MarketInsyte upcoming article https://t.co/7iFjWOkEXU

[Ofodile Iloanya @o_iloanya]

Technology is such a vital part of the global hotel industry. As customers continue to demand even more seamless and personalised experiences, 81% of hoteliers believe tech will be critical to success in the next 5 years yet it accounts for less than 3% of expenditure.

[Ofodile Iloanya @o_iloanya]

Subscribe to our newsletter to never miss the latest analysis and insights: https://t.co/7iFjWOk78m

[Ofodile Iloanya @o_iloanya]

Want to build a business that meets a real need? Stats SA’s latest data shows exactly where households are spending the most.

Hint: It's not fashion or fast food.

Read the full breakdown in @MarketInsyte upcoming article

[Market Insyte @MarketInsyte]

Commentary: The Future of Work, Digital Transformation, and Entrepreneurship https://t.co/TMTnRMzvwv