OW Smell Made Digital

OW enables everyone to create and transform experiences through stimulating our sense of smell.

[OW Smell Made Digital @o_widgets]

We are beyond excited to introduce our new brand - @owsmellmadedigital is now:

Hynt. The scent tech company transforming the way we sleep.

Find us over on Bluesky (@ https://t.co/IVnFgEfJwP) and visit our new website at https://t.co/BdS2kvKnZb

[Fifth Sense @FifthSenseUK]

The Fifth Sense team was thrilled to be invited to the Hello Brain! exhibition at @TheCrick with @obristmarianna @ucl, Mary O’Shaughnessy from @CadentGasLtd and Azim Karimjee, Fifth Sense Trustee and Treasurer.

[OW Smell Made Digital @o_widgets]

What a wonderful event by the @smellcareUK team! Congratulations to @obristmarianna and an interdisciplinary team of academic and clinical experts. We are proud to support this efforts with our digital scent technology @UKRI_News @NIHRresearch @ERC_Research

[SmellcareUK @smellcareUK]

Thrilled about the success of the “Smell Above All: Where the Nose Meets Technology” event! Over 100 people joined us to explore the @EPSRC @NIHRresearch-funded Smell Care project.✨Special thanks to @ucl @uniofeastanglia @FifthSenseUK @o_widgets @FCC_UK and Tohoku University!👃

[OW Smell Made Digital @o_widgets]

👏well done @obristmarianna | more to come on the integration of smell into XR environments 👃😎

[EURASIP Summer School XRTX 2025 @SummerSchool_XR]

Last keynote of the Summer School on XRTX! @obristmarianna is unlocking the power of smell in #XR experiences for us! 😊

[SmellcareUK @smellcareUK]

Come and join us at the Hampton Court Palace Garden Festival 🌸🌻💐 Together with @FifthSenseUK and @o_widgets, we will take you into a scent journey👃What are you waiting for? More info: https://t.co/OGYP5ayO09

[OW Smell Made Digital @o_widgets]

Fantastic to see @obristmarianna showcasing our digital smell training solution as part of the @The_RHS Hampton Court Garden Flower show with @DuncanBoak @FifthSenseUK - smell digitally what the beautiful garden presents, designed by Scouarnec & Pease-Cox garden @ucl @RAEng_Hub

[SmellcareUK @smellcareUK]

Come and join us at the Hampton Court Palace Garden Festival 🌸🌻💐 Together with @FifthSenseUK and @o_widgets, we will take you into a scent journey👃What are you waiting for? More info: https://t.co/OGYP5ayO09

[OW Smell Made Digital @o_widgets]

Emanuela sat down with @DigitalFrontier to talk all things digital smell and crafting immersive experiences. read here: https://t.co/hVBKJ8WdFP

[OW Smell Made Digital @o_widgets]

Great piece featuring our CEO & co-founder @maggio_emanuela in @TFNBreakingNews - celebrating 25 female innovators shaping the diverse future of UK & Europe tech!
#InternationalWomensDay #IWD2024

https://t.co/EUuikul7ao

[OW Smell Made Digital @o_widgets]

Last week our devices were part of @TextilesCC Regenerative Fashion Hub at @RichMixLondon - in collab with @uclcs, FarFalla is an immersive VR experience looking to the future of innovative, bio-based textiles! more info here: https://t.co/Fsjrm8kCP2

[OW Smell Made Digital @o_widgets]

@HorizonMagEU have written about our collaboration with @uclcs toward digital smell health - led by our co-founder @obristmarianna, @smellcareUK is supported by @EPSRC @NIHRresearch & @FifthSenseUK :) link to article below!

[Horizon Magazine @HorizonMagEU]

Smelling trouble: EU-supported researchers are seeking to ensure that people don’t lose their sense of smell.

Learn more ➡️https://t.co/f6kqxArxon

#ResearchImpactEU

[OW Smell Made Digital @o_widgets]

feat. @obristmarianna of OW and @uclcs & our System and Application Engineer Devarsh Patel

[OW Smell Made Digital @o_widgets]

a few more shots from last month's @RAEngNews National Engineering Innovation Late event at @LeakeStArches :) 📸 by Layton Thompson

[OW Smell Made Digital @o_widgets]

We had a great time last night at the @RAEngNews National Engineering Day Innovation Late, exhibiting demos under the @LeakeStArches. Thanks to all involved and to everyone who tried out our devices and demos!

[OW Smell Made Digital @o_widgets]

Our co-founders @maggio_emanuela & @obristmarianna were both at the @UniofOxford for the recent 9th International Symposium on Dialogue for Global Innovation (DFGI-9) - Emanuela a panelist, and Marianna a speaker on multisensory interfaces for sensory wellbeing.

[OW Smell Made Digital @o_widgets]

Our collaboration with @foragervr is at the
@BFI London Film Festival! Book to come and see it here: https://t.co/cxTuW3EV5C

[OW Smell Made Digital @o_widgets]

As part of their Spotlight Series, our CEO Emanuela spoke to @RAEng_Hub about OW, the challenges of entrepreneurship, the wonders of scent technology and historical dinner party guests!

[Enterprise Hub @RAEng_Hub]

It's a new month, which means it is time for a new Spotlight Series blog! For September, we spoke to Dr Emanuela Maggioni, co-founder, CEO and CTO of @o_widgets, a hardware and software platform for digitising scents.

What does this mean? Have a read to learn more about the world of digital scent and it's applications in research and immersive experiences: https://t.co/q9n6y5OaQn

[OW Smell Made Digital @o_widgets]

Our CEO Emanuela will be giving a talk at @polimi's Extended Reality and Applications Seminar at the end of the month, on Smell Feedback in Extended Reality Applications🙃

[OW Smell Made Digital @o_widgets]

Emanuela will be at the Museum at Heritage awards tonight, where our work on the Time Detectives project is nominated in the Best of Digital category!

[Charlotte Mikkelborg @cmikkelborg]

Our multisensory augmented reality game ‘Time Detectives’ is nominated for ‘Best of Digital’ in the Museum and Heritage Awards this evening. 🏆🤞🍾🥂🙏. Thanks to our funders @weareinnovateuk @maryrosemuseum @royalholloway and luck to all the nominees! 🙌 #AR #multisensory

[OW Smell Made Digital @o_widgets]

our interactivity demonstration got great feedback on the device, App, and new application ideas for the future of smell :)

[OW Smell Made Digital @o_widgets]

Our researcher @christofdawes & co-founder and Chief Scientific Officer @obristmarianna were both out in Hamburg at the end of April for @acm_chi! As part of our @ucl collaboration-project I-Smell, the team met met over 150 people across both days at our NoseGym booth