Everything is matter of perspective… Read this amazing marketing campaign by Patagonia first from bottom to top and then in the reversed order! Great marketing campaign in many ways!
#Patagonia#Vision#Strategy
Last year I had the honor to become one of the first mentor joining this amazing non-profit initiative @ClubMentoring. Today I got officially certified by them. #Proud
Link to official certification:https://t.co/NKsOZnEh4i
#MentoringClub#Mentor#Mentorship
Today, for the second time this week, we have worked with McKinsey & Co (Germany) on an interesting project for the luxury industry.
It’s very interesting & insightful to collaborate with industry professionals & peers and work side-by-side.
#OakConsultancy#McKinsey#Strategy
Today we have worked with McKinsey & Co (Germany) on an interesting project for the luxury industry. Always fun and insightful to work with peers and colleagues.
Our fourth column for @0024WatchWorld and first one in 2021. 🗞 How to obtain a daily Summer feeling by wearing a dive watch without a date function. ☀️🍹⌚️ Read full article on https://t.co/DzlPltzDHK 📰📲
[1/2] For the coming three days we are working on a case with Mr. Niels Eggerding, CEO of Frederique Constant, and Mr. Vincent Perriard, Co-founder of ORIGYN Foundation. We will give lectures to Masters students of EBS Genève – Management School starting today.
Kering’s premium brand #BottegaVeneta left social media platforms Instagram & Weibo rather suddenly.
Is it sheer brilliance or a kamikaze strategy?
Advantages could be that it will drive more traffic to their own .com and they create a greater sense of exclusivity. [1/2]
[2/2] Disadvantages are that other take control of the void left on these platforms and the brand is not in control of the narrative of the brand anymore.
What do you think? A smart strategic move?
And, will other luxury brands follow?
In our 36th and last column in 2020 for Dutch trade magazine “De Juwelier” we have analyzed the pre-owned market of jewelry and watches. Read full article on https://t.co/DzlPltzDHK 📰📲
Online fashion retailer #Farfetch has clinched $1.1bn in investment from Chinese tech giant #Alibaba and Swiss watch and jewellery group #Richemont, which it will use to expand in the fast-growing luxury goods market in China - https://t.co/ax0wMX6hgW
In our 35th column for Dutch trade magazine “De Juwelier” we have analyzed the market for smart rings and wondering whom will make the first #DutchDesign version. Read full article on https://t.co/DzlPltzDHK 📰📲