Drake just dropped three albums at once: “ICEMAN,” “Habibti,” and “Maid of Honour.”
This move had fulfilled his commitment to Universal, and right now every major label in America and around the world is calling his phone trying to land the most valuable free agent in music history.
He will sign a billion dollar record deal.
Where that happens, nobody knows yet, but it will probably be the first billion dollar deal in music history.
He has frozen the world.
Every executive, every streamer, every label, every competitor is watching this play out in real time.
This is leverage. This is ownership. This is negotiating power at a level the music business has never seen before.
*THIS IS BRUTAL TO WATCH * Luke Kennard here is penalized for catching an elbow jab strike to the chest and for not simply moving out of SGA’s way.
But the best part is watching the ref not even raise his hand for the call until he realizes that SGA’s shot rolls off the rim.
BLATANT & INEXPLICABLE!