OddMorten

👉MarTech Evangelist
👉Nocode Enthusiast
👉Tech Head

Tweets about
MarTech | marketing operations | analytics | growth | nocode | lowcode | entrepreneurship

[OddMorten @oddmorten]

Building your MarTech stack is not a necessarily a straight forward task.

It takes research, insight, hard work and of course time.

Here's what we did over the past 12 months 👇
(thread 🧵)
#learningmartech #mops

[OddMorten @oddmorten]

@arvidkahl Busted.. 😎🤙

[OddMorten @oddmorten]

@arvidkahl Do we have to choose? Why not use both? 😎

[OddMorten @oddmorten]

@arvidkahl According to my 14 yr old, it's DEWALT. But you should go for Ryobi.. 😎

[OddMorten @oddmorten]

@arvidkahl Besides yours you mean? 😎

[Michele Hansen @mjwhansen]

AHHHHHH! My book is the #1 New Release in Market Research!

[OddMorten @oddmorten]

@arvidkahl Where are you sharing this? As a new vibe coder this would be seriously interesting for me. 😎

[OddMorten @oddmorten]

@arvidkahl Two questions @arvidkahl,
1. Is the price right?
2. Are there something else you would like to do/build?

Looking forward to see what you decide.

Just love following your journey, you are in many ways my true hero. 😎

[OddMorten @oddmorten]

@arvidkahl This is so frikkin cool Arvid! Love it! ❤️

[OddMorten @oddmorten]

@chiefmartec I like it, do continue with it. 🙏

[Scott Brinker @chiefmartec]

Sitecore surveyed 200 marketing executives about their digital maturity. Usually these studies suffer from Lake Wobegon effects: everyone is above average. 😀 These results tell a different story. Most of the marketers who responded feel they have quite a ways to go. Which is the first step towards getting there.

(I'd also humbly suggest that this reflects Martec's Law: technology changes exponentially, but organizations change logarithmically. The gap is widening, and it's a real challenge.)

Full report here:
https://t.co/YbpdnbJm4u HT Keanu Taylor and The Martech Weekly #martech

[OddMorten @oddmorten]

@chiefmartec I wonder which marketplace.. Hmmm 😎

[OddMorten @oddmorten]

I had to install some software on my laptop just now.. made me realise I couldn't remember the last I did that.. Felt awesomely RETRO... Almost like I travelled back in time. 😎

[OddMorten @oddmorten]

@arvidkahl Did Matt maybe accidentally fall and hit his head before all this started? Causing a malfunction in his wiring? I think he could an interesting case for Dr. House.

[OddMorten @oddmorten]

@arvidkahl Yeah, a bit Odd.. 😎

[OddMorten @oddmorten]

ADS4GPTs launched on Product Hunt and they are running a Launch Day competition, check it out here:
https://t.co/eBuGsIatVf
Like and RT this tweet to help me win this thing 🏆
#ads4gptsPH @ads4gpts

[Scott Brinker @chiefmartec]

What's really happening with generative AI in #martech and #marketing as we head into 2025? I can't wait to share it with you next week, when we release our MARTECH FOR 2025 report. 🔥

➡️ The most comprehensive survey of real gen AI use cases in marketing
➡️ Startups vs. incumbents in the gen AI battle of the martech landscape
➡️ Introduction to the "hypertail" of "instant software" in marketing
➡️ Service-as-a-Software as the new substitute in the martech stack
➡️ Foundations of an AI (agent) martech stack: data, content & APIs

Frans Riemersma and I are just polishing our deck for the webinar we'll host on Tuesday, December 3, at 11am EST. You can watch it live or on-demand — and be one of the first to get our new 100+ page report.

Sign up for our live event (or recording) for free here:

https://t.co/XO2M36iLg4

But wait, there's more! 😀

Following our 60-minutes keynote covering the key findings of our report, we'll continue with a series of short, candid interviews — absolutely no eye-rolling sales pitches — with our 5 sponsors on topics that tap their deep expertise:

Chris O'Neill, CEO of GrowthLoop
"End-to-End Marketing on Your Data Cloud with AI"

Tejas Manohar, CEO of Hightouch
"Why the Next Wave Beyond CDPs is AI Decisioning"

Greg Brunk, Head of Product at MetaRouter
"A CDP's Best Friend: 'Shifting Left' Data Quality"

Sara Faatz, Director, Technology Community Relations at Progress
"Lessons of Composability for Marketing Operations"

Jonathan (Jon) Moran, Head of Martech Solutions Marketing at SAS
"Filling the Gaps in Governance for Generative AI"

It's a great way to kick off December and get ready for the exciting New Year ahead. Come join us live or catching the recording on-demand afterwards — but only if you sign up in advance! ⚡

[OddMorten @oddmorten]

@arvidkahl Matt is on another rampage..

[OddMorten @oddmorten]

@arvidkahl Maybe they didn't "contribute" enough to someone... 😎

[Scott Brinker @chiefmartec]

Another great piece by Cobus Greyling:

Judging AI Agents by @CobusGreylingZA https://t.co/vLAPMDsnix