Launchmetrics reported that Jungkook generated $30.4M in MIV during the NYFW — 53% of Calvin Klein’s total show performance. It was highlighted that he didn’t even post yet his impact alone propelled Calvin Klein to #1. Notably, His MIV surpassed brands like Michael Kors and Givenchy, and was close to the total MIV of CELINE and more.
🐯: “here's the one for jungkook-ssi”
🐯: *grabs both the rolls again* “which one do you want?”
🐰: *giggles* “i will go with the one hyung-ie gave me first”
🐯: “go with this one”
Always in their own world 😭
[NEWS] SBS reported that Jungkook alone generated a huge media value of 10.6 BILLION Korean Won simply by attending the Calvin Klein show in NYC, accounting for 30% of the brand’s total media value.
“W Korea invited stars for free, Citing charity as the reason. In return, they charged brands, fashion brands paid around 30 million won and jewelry brands paid around 5 million won as a donation”
"The participating brands confirmed by Dispatch include CELINE, CARTIER +