APC IMO STATE

official account of the APC in Imo State. Follow us and be part of the Change

[Africa’s Redistribution Company @105Africa]

How I setup a 30million Naira a month sells target selling #ElkrisOat and #Plantainflour in #PortHarcourt #supermarkets

[Africa’s Redistribution Company @105Africa]

6 months ago I told myself: "I’ll do ₦30M/month selling Oat + Plantain flour in PH"

People laughed. “Too ambitious” “Market is hard”

Today I’m on track. Here’s exactly how I broke down that scary number into something my reps can actually hit 👇

[Africa’s Redistribution Company @105Africa]

But 3 packs of WHICH SKU?

I tested all 5. Data showed 2 winners:
1. Oat 650g: 24 packs/carton, 30% margin for stores
2. Plantain 900g: 20 packs/carton, 30% margin

So target became: 3 cartons Oat 650g + 3.5 cartons Plantain 900g per store/month

Clarity = action.

[Africa’s Redistribution Company @105Africa]

When I started, my target was just “sell more”.

That’s why I failed.

My 3 reps were confused. No daily numbers. No focus.

I learned: Vague targets = vague results.

So I did the math backwards from ₦30M.

[Africa’s Redistribution Company @105Africa]

Month 1-2 was painful. 3 mistakes killed us:

1. Pushing 5kg Oat first - too expensive for trial
2. No shelf photos - couldn’t see if product was visible
3. Chasing only Tier A stores - ignored smaller stores that reordered faster

Fixed those 3 and sales jumped 2.4x in Month 3

[Africa’s Redistribution Company @105Africa]

My rule for reps now:

1. 10 stores/day visit minimum
2. Update tracker same day, no excuses
3. Monday = call all “URGENT” stores with no order in 21 days

Boring? Yes.
But boring work pays in FMCG distribution.

No motivation speeches. Just data + consistency.

[Africa’s Redistribution Company @105Africa]

We’re not at ₦30M yet. But here’s Month 5 numbers:

87 stores listed
Avg ₦240k/store = ₦20.8M total
Oat 650g = 180 cartons/month
Plantain 900g = 160 cartons/month

Gap to ₦30M = 13 more stores + 1 more carton/store

Close. Because the math was clear from day 1.

[Africa’s Redistribution Company @105Africa]

If you’re a new FMCG brand in Nigeria, hear this:

Don’t set “big revenue” targets.

Set “per store per day” targets.

₦30M is scary.
3 packs/day per store is doable.

Break the mountain into stones. Then throw the stones.

[Africa’s Redistribution Company @105Africa]

Next I built a simple Excel tracker for my reps.

Columns: Store | Target | Oat 650g sold | Plantain 900g sold | Sales Value | % Achieved

Every night reps update it.

Red = <50%. Yellow = 50-80%. Green = >80%

What gets measured gets done.

[Africa’s Redistribution Company @105Africa]

₦30,000,000/month ÷ 100 stores = ₦300,000 per store/month

₦300,000 ÷ 26 working days = ₦11,538 per store/day

That’s just: 3 packs of Elkris Oat 650g @ ₦3,800

3 packs/day. That’s it.

Suddenly ₦30M didn’t sound impossible.

[Africa’s Redistribution Company @105Africa]

I document everything I learn distributing Elkris in PH supermarkets.

Shelf strategies. Buyer psychology. Rep management.

If you’re building a brand/distribution business in Nigeria, follow me.

I’ll save you the 2 years of mistakes I made.

What’s your monthly target? Drop it

[Africa’s Redistribution Company @105Africa]

If this helped you, follow @105africa

I post daily about FMCG distribution, PH supermarkets, and hitting revenue targets in Nigeria.

No fluff. Just what works in the field.

[APC IMO STATE @officialApcimo]

Great Imo State!

[Hon. Engr. Ikenna Elezieanya @hon_ikenna]

Earlier today, along with other Party Faithfuls, we welcomed the Chairman of our great party APC, Hon. Ebere Macdonald Kelechi PhD. and his State Working Committee members to Owerri West for a working visit.

[Bashorun Oladapo A. Sofowora @itsdshow]

PRESS RELEASE:

TRADE MINISTER, DR DORIS UZOKA-ANITE @DrDorisAnite BACKS GOVERNOR HOPE UZODIMMA’S @Hope_Uzodimma1 RE-ELECTION BID, SAYS HE HAS PERFORMED WELL

[Oyo State APC @OyoStateAPC]

For a smooth working relationship with the FG, vote APC Candidate, Sen. Teslim Folarin as Governor of Oyo State.

March 11 is the date.

[APC IMO STATE @officialApcimo]

Congratulations @officialABAT our President Elect

[Amarachi A. Anyaehie @aaanyaehie]

9/11/2022:
WIFE OF IMO APC @officialApcimo CHAIR LEADS STATE DELEGATION ON COURTESY VISIT TO IMO FIRST LADY, EXCELLENCY BARR. @Chioma_Uzodimma
https://t.co/lCIzO4eOez

[Martin Okorowu @martinokorowu]

Earlier today, South-east zonal executives of APC Professional Women council paid a solidarity visit to the Imo State Chairman of the All Progressives Congress, @OfficialAPCNg, Hon. MacDonald Ebere, PhD, at the party secretariat in Owerri.

[Martin Okorowu @martinokorowu]

Ahead of lift of ban on campaigns, Imo @OfficialAPCNg SWC has met with all accredited support groups of the party to energize them on the task ahead & commencement of grass-root mobilization of members and support for the party for the 2023 general election.