Vivek Kumar

ads and marketing

[Vivek Kumar @officiallyVivek]

Most D2C brands are guessing their CAC ceiling.

That is why scaling feels like gambling. I built a Max CAC calculator for D2C brands.

You plug in your price and costs.

Link in the 1st comment.

[Vivek Kumar @officiallyVivek]

redbull sells 250ml can at 125 rupees - premium segment

and then there is a brand who is selling an energy drink at 199 - 500ml... and asks why are we getting less than 1 ROAS... I mean, dont you knw?

[Vivek Kumar @officiallyVivek]

@jspujji Geo

[Vivek Kumar @officiallyVivek]

talked to a founder doing 1 cr with his brand and launching another one.
both the brands have more than 90% gross margin and 1000+ AOV

[Vivek Kumar @officiallyVivek]

Plot twist (Ecom Version):

The ads you call ugly and it performs well is not really an ugly ad.

That ad is the actual pattern inturrept
Stop calling them ugly ads, have some respect for them.

[Vivek Kumar @officiallyVivek]

Just learned you can set reminders for anything in chatgpt

[Vivek Kumar @officiallyVivek]

The amount of panick and gaslighting claude has in its response is unreal

Anybody feel the same?

[Vivek Kumar @officiallyVivek]

@HR_starryeyes Honestly if a businss numbers look good and they are open to it, investors would back it too.

Raising money isnt the flex,the actual flex is what that money does, efficient growth or just funding inefficiency

[Vivek Kumar @officiallyVivek]

Prospect: my products are genuinely better than competition but dont know why people dont believe it…

Me: Some brands sell a Mercedes and describe it as “four wheels and an engine.”

[Vivek Kumar @officiallyVivek]

@Ajain112 Its just another customer avatar for your brand.

[Vivek Kumar @officiallyVivek]

If you don't trust the brand, you buy from Amazon.

If you trust the brand, you buy from their website.

Trust = Data

Data = Money

Trust = Money

[Vivek Kumar @officiallyVivek]

@zuess05 Proprietary data is the moat

[Vivek Kumar @officiallyVivek]

Your ad account has a metabolism.

10 ad sets at ₹500/day each? You're not testing. You're starving every single one.

I audited a client's account last month. Revenue dropped 40% in 2 weeks. Ads were fine. Creatives were fine.

The problem? 22 ad sets fighting over ₹8,000/day.

[Vivek Kumar @officiallyVivek]

@Ajain112 High cvr and less rto

[Vivek Kumar @officiallyVivek]

@ToriiRowe @nikitaavermaa + Shipping + tax

[Vivek Kumar @officiallyVivek]

@vinodchendhil @Ajain112 Great! What is the cvr on founder ads for you?

[Vivek Kumar @officiallyVivek]

Businesses who know their numbers and how it impact the breakeven roas will understand this 👌

[Deep Gadkari @DeepGadkari]

Real profitability in D2C isn't hidden in ur Meta ad account, it's in

1. product cost n gross margins
2. Shipping cost n RTO
3. Shopify/marketplace mix
4. Lean team structure

Structure ur business in such a way that it's profitable even at 1.5 ROAS

[Vivek Kumar @officiallyVivek]

Why do founders keep burning money on ads when the repeat purchase and payback period doesnt justify all that spend??
Do they just dont know or what?

[Vivek Kumar @officiallyVivek]

Everyone wants “high intent traffic” until they see the CPC

[Vivek Kumar @officiallyVivek]

Test: 🚨Nano Banana PRO for Ecom Creatives

[Vivek Kumar @officiallyVivek]

Also the unit economics, when each creative costs peanuts, brands can test 10x more angles, ship daily, kill losers fast and stack small winners.

[Vinod Chendhil @vinodchendhil]

Prediction in the coming year most ugly ads (videos and text) will do way better than aesthetic studio shot ones.

Why?

Bcas Meta feels its more native to the platform and more people will relate. Which means better time on the platform which is what they want.

I have been testing it and it has worked wonders. Now the time has come to double down on it.