It started with a phone call.
It ended with eternal adoration.
🇧🇷 'Farewell Casemiro', a tribute film devoted to our outgoing Brazil midfielder: coming soon...
❤️ @Casemiro
Snapdragon, the official sponsor of Manchester United sent me a signed jersey from Bruno Fernandes as appreciation for my craft 🧶❤️
Thank you to the Snapdragon team @Snapdragon for seeing my work, supporting and appreciating it. Grateful beyond words 🙏.GGMU🔴⚪️⚫️
Before this conversation, I thought I understood Bruno Fernandes.
I knew the numbers. The goals, the assists, the leadership, the criticism he’s faced over the years at Manchester United.
But I didn’t understand the mentality behind it.
Bruno has arguably become United’s greatest player of the post-Ferguson era, carrying their creativity season after season.
He’s won more club player of the year awards than Ronaldo, and only five players have scored more than his 70 league goals.
So I went to Manchester United Training Ground to ask him questions the footballing world wants to know.
Bruno spoke about growing up in Porto, watching his father sacrifice his own football career to provide for the family. He told me his dad never praised him for scoring goals. Instead, he’d point out the small things he still needed to improve.
And somehow that mindset shaped one of the most resilient athletes in world football.
We spoke about:
- Why he believes character matters more than talent in elite teams.
- How dressing room culture determines whether talent succeeds or fails.
- Why taking risks is essential if you want to create anything extraordinary!
- His honest opinion on pressure and why he thinks it’s a privilege.
- His thoughts on having Michael Carrick as a manager.
- Addressing Roy Keane’s criticism.
When you listen to Bruno speak, you understand that what makes him exceptional isn’t just technical ability. It’s his standards.
The standards he holds himself to.
The standards he expects from teammates.
The standards he believes define culture.
I really respect how Bruno chose to join United during instability because he believed in rebuilding something meaningful rather than joining an “easy” project.
I saw a much softer and more thoughtful side of Bruno that I don’t think people will expect. So, thank you Bruno for taking the time to sit down with me and for being so vulnerable.
Even if you don’t care about football, there’s a huge amount to learn from this conversation about leadership, resilience and high performance.
🚨 WALLPAPER GIVEAWAY!!
🇾🇪 The Prestige That Never Fades 🇾🇪
If you want this epic wallpaper of our legends, all you have to do is:
1) Follow
2) RT this post
Eaasy, ha? 😉
#MUFC#ManchesterUnited
🚨 WALLPAPER GIVEAWAY!!
🇾🇪 The Prestige That Never Fades 🇾🇪
If you want this epic wallpaper of our legends, all you have to do is:
1) Follow
2) RT this post
Eaasy, ha? 😉
#MUFC#ManchesterUnited
🚨 WALLPAPER GIVEAWAY!!
🇾🇪 Surfing Cunha 🇾🇪
If you want this epic wallpaper of our brilliant Brazilian, all you have to do is:
1) FOLLOW
2) RETWEET this post
Eaasy, ha? 😉
#MUFC#ManchesterUnited#Cunha
🚨 WALLPAPER GIVEAWAY!!
🇾🇪 For the love, not the glory 🇾🇪
If you want this epic wallpaper of our lads, all you have to do is:
1) FOLLOW
2) RETWEET this post
Eaasy, ha? 😉
#MUFC#ManchesterUnited
Right after the tongue in cheek piss take (a bit cringy to) yesterday which was sent to us, time to get serious.
This shouldn’t need explaining but this protest is against
👉Glazers (dysfunctional/inept owner partnership)
👉INEOS/Ratcliffe (dysfunctional/inept owner partnership)
👉Inept executives (Barreda/Wilcox)
This is our full press release.
🗣️PRESS RELEASE: PROTEST ANNOUNCEMENT
It has been an extraordinary and deeply troubling few days at Manchester United.
On the pitch, we are watching mediocre performances from an average team drifting without identity, direction, or ambition. Off it, the chaos is even worse.
A manager has reportedly been dismissed not primarily for abject performances against Grimsby, Everton, West Ham, and Wolves, but allegedly for a heated exchange with Jason Wilcox. Wilcox a man with just nine months’ experience as a Director of Football at Southampton is said to have attempted to interfere tactically, despite the club hiring Ruben fully aware of his rigid system. The situation beggars belief.
This decision was allegedly endorsed by Omar Berrada, a CEO with no prior experience in the role, listening to the complaints of a close ally rather than exercising independent leadership. We are once again witnessing Manchester United being run by executives learning on the job, at the expense of results, stability, and credibility.
Let us be clear: this is not a defence of Ruben or the football served up under him. Much of it was unacceptable. But his dismissal once again exposes the continued dysfunction at our club.
Manchester United is now owned by a toxic partnership where fans are getting the worst of both worlds.
The Glazers continue to cream money off the top, while Sir Jim Ratcliffe and INEOS hammer supporters at the bottom. Together, they are running one of the biggest clubs in world football like a local corner shop penny pinching, short term, and utterly devoid of vision.
WE CALL FOR A VOTE OF NO CONFIDENCE IN THE OWNERSHIP, BERRADA AND WILCOX
Over $1 billion has already been sucked out of Manchester United at the altar of greed.
Sir Jim Ratcliffe has betrayed the hope and faith many supporters placed in him and INEOS. He was supposed to be change. Instead, he has become the perfect Glazer shield absorbing public criticism while Joel and Avram Glazer quietly continue their asset stripping behind the scenes.
Nothing has changed. In truth, it is worse.
Our club is run like a media circus. The social accounts a mess, the clubs a mess with access and tickets thrown about like confetti to influencers. Fan culture being destroyed on and off the pitch
INEOS’ incompetence is now clear for all to see. The direction of their intentions is obvious. We expect further marginalisation of match-going fans, continued bullying of season ticket holders, and an accelerated move toward a future where supporters are priced out entirely.
A model where fans pay £100-£150 per match, mirroring the grotesque PSL system, is no longer a distant threat it is looming closer with every decision they make. Our club again leading the way across the Premier League in how to exploit not reward loyalty.
Fans have been banned from home and away games, not for violence or disorder, but to free up tickets to be sold to tourists chasing a “once-in-a-lifetime experience”. We’ve had the club flouting their own rules and passing on away tickets to darts players. Leeds away should have been a line in the sand. It wasn’t.
We warned about this.
We warned where this was heading.
Too many are now sleepwalking into the abyss.
Earlier this season, we asked supporters if they wanted to protest. Many chose to give Sir Jim time. That time has been squandered. The situation is undeniably worse.
That is why we will protest at Fulham at home on Sunday 1st February (or Spurs on the 7th should the club decide the Munich remembrance takes place on the 1st).