I'm building a one-man media company to cover global football - everywhere it matters - on the road to the 2026 World Cup.
Here's what I'm doing, why it matters, and how I'm getting there 🧵
THERE WILL BE 8 PAIRS OF SIBLINGS AT THE @FIFAWorldCup
🇨🇮 Guéla Doué
🇫🇷 Desiré Doué
🇬🇭 Iñaki Williams
🇪🇸 Nico Williams
🇬🇭 Derrick Luckassen Brobbey
🇳🇱 Brian Brobbey
🏴 John Souttar
🇦🇺 Harry Souttar
🇫🇷 Lucas Hernandez
🇫🇷 Théo Hernandez
🇳🇱 Quinten Timber
🇳🇱 Jurriën Timber
🇨🇻 Laros Duarte
🇨🇻 Deroy Duarte
🇨🇼 Leandro Bacuna
🇨🇼 Juninho Bacuna
#fifa has confirmed which kits will be used in each game during #worldcup
The ball kids and bibs go pretty hard too
You can find full list here:
https://t.co/v4liPvDdYT
#fifaworldcup#jerseys#usa
One day you’re getting an Ecuador club team jersey handed to you by your neighbor.
The next day you find out Ecuador is staying at a hotel down the road.
That’s the thing about soccer. It’s more than a neighborhood. It’s the globe.
#ecuador@LaTri#latri#vamosecuador
Every World Cup feels like a timestamp.
Giants Stadium with Dad & Brother for ‘94
Seaside Classic Soccer Tourny in ‘98 hearing France dominated Brazil
Buddies couch watching Ronaldinho free kick in ‘02
‘06 seeing Penenka penalty at @ChathamSquire
Create your timestamps.
Today I learned that @FrenchTeam vs. @DFB_Team_EN in Philadelphia on July 4th is a possibility.
I didn’t hear it from @FIFAcom
I didn’t hear it from @David_Ornstein
I heard it from a group of elementary school kids
The #WorldCup is getting close
Brazil showed up to Morristown, NJ last night bringing a frenzy to the neighborhood.
Telemundo helicopter flew above. Brazil fans with tarps off. Cars unloading groupies.
New place. Same situation for Brazil.
#worldcup#brazil
One minute you’re walking the dog.
The next minute, the Czechia national team runs by your house. This is what makes the World Cup special.
We quickly became a part of the biggest sporting event on earth.
World Cup Szn
#WorldCup2026#Czechia#narodak#fifaworldcup
In 1994, I was an almost 9yo kid playing second-grade rec soccer in NJ.
Soccer was Saturday mornings, orange slices, and shinguards over socks.
Then my dad took me to Giants Stadium for a World Cup match.
Suddenly the game was different. I hope my kids experience the same feel
1994 World Cup ticket: $20
2026 World Cup ticket: $400
We only got it in 1994 because a higher-up at M&M Mars rigged the raffle because his daughter liked my brother (both 11 years old at the time).
The game, and them, have both grown up.
#WorldCup2026#WorldCup
Teams paying out contracts after passing of players is not normal. Kudos to Liverpool for taking care of the Jota family.
Fenway Sports Groups is a class act.
https://t.co/me6ILRNx3B
Ligue 1 / France is leaning into the modern model - clubs as assets in a wider and diverse portfolio. The question to ask, spreadsheets > scoreboards?!
The “family tree” of soccer clubs across countries is in full formation.
Let’s take a look at who really owns @Ligue1_ENG teams:
@RCSA_English owner is the same group behind @ChelseaFC (BlueCo)