e200X PT-01 is here. 🚀
There is a definitive moment when an aerospace program shifts from sub-scale into a 2.2-ton full scale reality. For us, that moment is now.
This aircraft is the culmination of half a decade of uncompromising engineering. We didn't just jump straight into a full-scale build. We spent the last five years proving our architecture in the sky pushing our sub scale demonstrators like the ATVA in 2021 and the heavy-lift e50 in 2023 to the limit.
Across those platforms, we logged over 10,000 kilometre of real-world flight testing. 🧵 (1/2)
@likithareddy Great visuals explaining some niche topics:
https://t.co/psOlvF2Mea
Psychology and design in games:
https://t.co/srn6lUTNAC
https://t.co/8gQPmAoGeG
Have you ever wanted to make your own font? Well I've written something that will hopefully dissuade you from that idea.
https://t.co/UC8l6JMlWm
It's free to read for the next 48hrs. Enjoy.
As we've launched Figma Code Layers, MCP Server, Motion, and generative shaders and plugins, I have been thinking about the role of prompting in the creative process.
In 1978, Card, English, and Burr at Xerox PARC showed that direct pointing with a mouse outperformed the alternatives they tested in both speed and accuracy because users could point directly to a target in one movement. This result became one of the foundations for modern graphical interfaces.
Less discussed are the other devices tested. While the mouse pointed at a target, the joystick expressed a velocity: keep moving in this direction. Although effective for exploration, joysticks required iterative refinement to reach a precise destination.
Prompting is AI’s velocity input. Like a joystick, it communicates how a system should move, rather than where it should end up. It launches a search through an enormous solution space with remarkable efficiency, making it an incredible interface for exploration, ideation, and rapidly converging on promising directions.
But exploration eventually gives way to refinement, and every constraint comes into focus. Direct interaction with the artifact—be it code or design—provides a fidelity that is difficult to capture through natural language alone. Every dependency, every pixel, every interaction matters.
Each interaction model excels at a different level of precision. In a nutshell, prompting tells the computer how to move, while direct manipulation tells it exactly where to stop.
We’ve been talking a lot at Figma about how prompting and direct manipulation complement one another. Our research team recently dug into how design, code, and AI are converging, and even quantified how these disciplines are blending in practice. It’s well worth a read. 🔗⤵️
design has to be in the founding DNA of your company for it to be a forever priority
otherwise it won’t seep through every corner of your org like it needs to because it becomes an uphill battle to justify its place
you can buy it and hire it, but it won’t be the same
I'm overdosed by AI.
I'm tired of keeping up with every new tool that comes out on a seemingly daily basis.
The information overload is crazy, the legitimacy of the content you see daily is already questionable, the entry bar is lowest it's ever been and it's only going to get worse.
Most things I see these days are the copies of a copy of another copy. Lifeless, sloppy, low quality work that does not spark interest or emotion. It's just dull.
I acknowledge the insane value and potential that AI brings to the table. I myself use AI in my work and outside of my work as well, as an accompanying tool. It's another means to make work more efficient. Just like we went from analogue to digital, from Photoshop to Sketch, Sketch to Figma, etc. AI is just another new step we are taking.
But like with any tool, it must not define the craftsman. I want to see more people use their head genuinely, innovatively, creatively and bring what they've got to show to the table instead of relying on machines to do everything for them.
This is really neat but it’s not a design tool as much as it’s a design _production_ tool.
The practice of design is mostly about what comes before production.
There’s no doubt in my mind that all parts of software production will become automated very soon. Writing code, making web pages, putting pieces of a design system together etc.
And that’s fine. I think few people actually enjoy this kind of production work. Wouldn’t it be better if we spent our precious time in life on what is more meaningful?!
At the core, the practice of design is methodical; like architecture, not like art. In a nutshell: We find constraints, form comprehension of the whole and propose solutions that honor those constraints. First after that do we enter some form of production phase, usually prototypes first, learn about some constraints that were hidden before, loop back, prototype and then build the production-grade “final” artifact.
These last few tasks are quickly losing value because AI tools can do it much faster (not yet better though) than humans. It’s simply just what has the best RoI for a business.
Some companies and individuals will continue to spend human time on certain parts of the “production line” as a market differentiator, but it will cost them a relatively high price compared to competitors.
Anyhow, I still haven’t seen a tool better than Figma that supports the actually-interesting part of the design process.
I wouldn’t be surprised if Figma focused their products on that, maybe separating “products for production” of “products for ideation & exploration.” The latter would obviously still leverage AI, but not to do the work for me but rather to support my efforts the way a therapist helps me live a better life (not living my life for me.)