On this episode of @Web3Rehashed, we speak with @LucaNetz, CEO of @pudgypenguins, about one of cryptoโs most difficult questions: how does an internet-native project become a brand that can survive beyond the cycle that created it?
Pudgy Penguins launched on Ethereum in July 2021. In April 2022, Luca acquired the project for 750 ETH, then set out to transform it from a well-known NFT collection into a broader consumer-facing company.
Today, Pudgy products sit in Walmart stores across the United States, an outcome that would have sounded improbable for a PFP project only a few years ago.
This conversation explores the decisions, risks, and long-term thinking behind that transition.
Lucaโs mission is ultimately straightforward: show the world the greatness of @pudgypenguins.
Not as a speculative asset, and not as an artifact of one particular market cycle, but as a globally recognisable universe with characters, products, stories, and a community people genuinely want to belong to.
That is the deeper test for crypto-native brands: can they turn attention into affinity, and affinity into something durable?
With Pudgy World and Overpass on the horizon, Pudgy Penguins is continuing to build toward that vision.
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OpenAIโs GPT-5.6 limited preview is dropping any day now (staggered rollout already starting) โ expected to challenge Claude Mythos
The LLM race is heating up
Crypto near bottom
Quantum + Biotech = next big medium to long-term waves
Space economy = next long-term wave
Whatโs your bet?
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๐ฅ FOUNDER REFLECTION
This one's real, not future tense: our Discord is opening this week.
The room I've been describing โ calm, substance-first, a place to learn out loud โ it's about to exist. We built it slowly so it'd be worth walking into.
The founding members are the ones who show up before it's obvious. Door's almost open. โ Maika โก
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In this futureโฆ
The biggest trophy isn't lifted by one player.
It belongs to everyone who helped build the game.
Fans. Builders. Creators.
This is football.
This is Bitcoin.
This is what happens when communities create the future.
#Bitcoin#Stacks#FIFAWorldCup#BuildOnBitcoin
โ ๏ธ Your Daily DeFi Risk Tip: If a yield looks too good to ignore, find out where it actually comes from before you chase it. Unexplained APY is a risk wearing a reward's clothing.
Contemplation: Every yield is someone else's cost. Know whose. ๐ก
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ใME 730ใ: Real Impact Iโve started earning daily unconditional basic Income and helping more people do the same. Create your impact with us and win up to $20,000 in rewards! Join here:... Read more:
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Meanwhile, @DeribitOfficial is set to process about $10.6B in quarterly options expiry on June 26.
Thursdayโs PCE inflation print is the next major catalyst, with a hotter-than-expected reading likely to weigh on risk assets.