Ariana D Lin 🍀

[Kanom °🫧₊ノ🎀﹆ @KaNom_ziiz]

น้องบูแม่จะตาย

#승관 #SEUNGKWAN
#세븐틴 #SEVENTEEN
#On_Stage_Macau

[부가을 @oll6_xx]

승관 - Time Lapes

[Ariana D Lin 🍀 @ohmbulin]

Guys,,Don't become delulu 🤣🤣🤣😬😬

[チーズ @boo1ove]

불꺼지고도대체무슨일이;;

[문이 루미 @Moonismean]

A Textbook Example of Product Line Expansion and Launch Strategy: Isaac Toast's New Commercial

Isaac Toast has selected Kim Mingyu as its new model and launched a promotional campaign.
The commercial, released on May 18, features Mingyu of SEVENTEEN delivering the message that when you're craving something sweet, there's no need to go far you can now enjoy Isaac Toast at home as well.

The ad shows Mingyu making toast himself using Isaac Toast's signature sauce in a relaxed home setting, emphasizing moments of sweetness enjoyed in everyday life.

With the slogan "Enjoy Sweet Day," the commercial announces the launch of Isaac Toast's signature sauce as a retail product after more than 20 years of popularity. It encourages consumers to create sweet moments at home using the sauce.

Advertising critics at AP News gave the commercial particularly high scores for message clarity and effectiveness, noting that it clearly communicates the expansion of Isaac Toast's product lineup through intuitive visuals.

The campaign received an overall average score of 6.0 out of 10. Critics generally agreed that while the advertisement successfully communicates the brand's expansion beyond its traditional restaurant setting, it does not leave a particularly strong impression of what uniquely differentiates Isaac Toast from competitors.

Critics also highlighted the decision to cast Mingyu, a member of one of K-pop's most popular groups, as a strategic move aimed at attracting younger consumers.

The combination of Isaac Toast's familiar image and Mingyu's polished, trendy appeal helps reposition the brand as a youthful lifestyle brand rather than just a value-oriented food chain.

One reviewer argued that the campaign may also resonate emotionally with consumers because Isaac Toast has recently faced public discussions regarding business challenges.

In that context, the launch of its signature sauce can be interpreted as part of the company's efforts to find new growth opportunities.

https://t.co/GgcM9uq1b5

[𝗕𝗲𝗹𝗹𝗮 @CARATDEUL550070]

mingyu picking up and eating kimja is one of the cutest funniest fansign moments to me 😭😭

[Hit Signal @hitsignal]

MINGYU stuns for Calvin Klein.

[Ariana D Lin 🍀 @ohmbulin]

I can't describe myself..how much I love this duo 😭😭😭

[⚔︎ @kyeominoori]

i'll always be a booseok girlie forever˘͈ᵕ˘͈

🍊 everyone, you can't like other men while we're away
🐰 you have to stay by our side forever, promise!!

[⚔︎ @kyeominoori]

i'll always be a booseok girlie forever˘͈ᵕ˘͈

🍊 everyone, you can't like other men while we're away
🐰 you have to stay by our side forever, promise!!

[🐻 @kwansources]

seungkwan’s timelapse stage today 🤍

[전부,𝑪𝒉𝒖🎀 @jeonboochu]

오늘도 어린 왕자님이시다

#SERENADE_ON_STAGE_MACAO
#DXS_소야곡 #부승관 #승관 #SEVENTEEN #SEUNGKWAN #スングァン

[쮸 @BB0O116]

아아아 승관이 이뻐 🥹 #승관

[⁽̨̡ ¨̮ ⁾̧̢🌻 @KyeomsBaekery]

DOKYEOM AND SEUNGKWAN SUDDENLY DID A DRAMA SKIT WHEN THE ORCHESTRA PLAYING THE INSTRUMENTS😭❤️‍🩹❤️‍🩹❤️‍🩹 They’re so silly… #도겸

🐰🍊Wo ai ni….

[Ariana D Lin 🍀 @ohmbulin]

🥰🥰

[calvinklein @CalvinKlein]

all angles.

MINGYU at the Calvin Klein Harajuku flagship.

[Ariana D Lin 🍀 @ohmbulin]

🤣🤣🤣

[🐻 @kwansources]

silly booseok please never change 😭😆

[Ariana D Lin 🍀 @ohmbulin]

🥰🥰🥰 my love

[꾸 @ggu116]

요 프리티우먼(real movie) 같은 의상은 머죠♥

[Ariana D Lin 🍀 @ohmbulin]

Exactly.. ❤️❤️❤️

[แฟนสาวจองฮันตัวจริงเสียงจริง @takemeothemoon]

THE MOST BEAUTIFUL SMILE ON EARTH

DxS On Stage Macao D1
#도겸 #DOKYEOM
#세븐틴 #SEVENTEEN

[แฟนสาวจองฮันตัวจริงเสียงจริง @takemeothemoon]

THE MOST BEAUTIFUL SMILE ON EARTH

DxS On Stage Macao D1
#도겸 #DOKYEOM
#세븐틴 #SEVENTEEN

[쮸 @BB0O116]

어이구 얼굴 쓸어내리고(? 난리낫네 #승관

[⁽̨̡ ¨̮ ⁾̧̢🌻 @KyeomsBaekery]

DOKYEOM DOING A MILITARY SALUTE WITH THE BRIGHTEST SMILE WTF I CAN’T TAKE THIS STOP IT PUT THAT DOWN😭😭😭😭😭😭😭😭😭😭😭 #도겸

[전부,𝑪𝒉𝒖🎀 @jeonboochu]

마카오 무대 의상이 바뀐건가...?? 목선이 저리 아름다우면 어쩌냐😍

#SERENADE_ON_STAGE_MACAO
#DXS_소야곡 #부승관 #승관 #SEVENTEEN #SEUNGKWAN #スングァン