TopDesign

I build clean emails and clever Notion templates for marketers | Open to work and collaboration 📧

[TopDesign @okoriecreates]

We're TopDesign.

A design-led agency that helps brands do two things:
Look premium. And make money from email.

Most agencies do one or the other.
We do both.

Here's why we started this 👇🏽

[TopDesign @okoriecreates]

Check this out 👇🏽

[TopDesign @okoriecreates]

Case study: DTC skincare brand.
Open rate: 8% → 34% in 6 weeks.

Here's exactly what changed 🧵

[TopDesign @okoriecreates]

6/ The result:

Open rate: 8% → 34%
Click rate: 1.2% → 6.8%
Email revenue: 3.1x increase.

Same list. Same product. Different system.

Follow for weekly email teardowns and case studies.
Like + RT to save this breakdown.

[TopDesign @okoriecreates]

6/ The result:

Open rate: 8% → 34%
Click rate: 1.2% → 6.8%
Email revenue: 3.1x increase.

Same list. Same product. Different system.

Follow for weekly email teardowns and case studies.
Like + RT to save this breakdown.

[TopDesign @okoriecreates]

Case study: DTC skincare brand.
Open rate: 8% → 34% in 6 weeks.

Here's exactly what changed 🧵

[TopDesign @okoriecreates]

5/ Fix 4: Segmentation.

Everyone was getting the same email.
Buyers vs. non-buyers. Skin type.
Relevant message to the right person.
Open rates jumped overnight.

[TopDesign @okoriecreates]

A founder told me their emails had a 12% open rate.
They'd tried everything.

I found the real problem in 10 minutes…

[TopDesign @okoriecreates]

We ran a re-engagement flow.
Removed the non-responders.
List dropped to 16,500.

Open rate: 12% → 31% in 3 weeks.

The size of your list is not the asset.
The quality is.

Comment 'OPEN' and I'll show you how to audit yours.

[TopDesign @okoriecreates]

A founder told me their emails had a 12% open rate.
They'd tried everything.

I found the real problem in 10 minutes…

[TopDesign @okoriecreates]

It wasn't the subject line.
It wasn't the send time.
It wasn't the copy.

They had 24,000 subscribers.
6,800 hadn't opened anything in 6+ months.

They were emailing a graveyard.

[TopDesign @okoriecreates]

@kisua_africa 🕺🏽🕺🏽

[TopDesign @okoriecreates]

Most eCommerce brands don't need more email subscribers.

They need to stop ignoring the 10,000 they already have.

You have a list.
You email them when you remember.
You wonder why revenue is low.

[TopDesign @okoriecreates]

Meanwhile:
→ No welcome flow
→ No abandoned cart sequence
→ No post-purchase follow-up
→ No winback for lapsed buyers

You're sitting on a revenue engine
and treating it like a megaphone.

The money is in the system. Not the size.

RT if you've seen this firsthand.

[TopDesign @okoriecreates]

Most eCommerce brands don't need more email subscribers.

They need to stop ignoring the 10,000 they already have.

You have a list.
You email them when you remember.
You wonder why revenue is low.

[TopDesign @okoriecreates]

Bad email = money left in the cart.

Your welcome flow should be generating revenue from day one.
Most brands' welcome emails say 'Thanks for signing up!'
and then go quiet for a week.

[TopDesign @okoriecreates]

That silence is costing you.

A properly built welcome flow:
→ Introduces your brand story
→ Delivers value immediately
→ Moves the subscriber toward a purchase
→ Does this on autopilot, 24/7

Reply 'FLOW' and I'll break down exactly how it works.

[TopDesign @okoriecreates]

Bad email = money left in the cart.

Your welcome flow should be generating revenue from day one.
Most brands' welcome emails say 'Thanks for signing up!'
and then go quiet for a week.