Oks Chev

[Trillium Gift of Life Network (Ontario Health) @TrilliumGift]

You already have everything you need to help make a difference this #BeADonor Month. Whether you’re at home, at work, or on your commute, all you need is 2 minutes to spare to become a registered organ and tissue donor at https://t.co/DJAoTPMYxy. #LetsBeaDONORNation #NOTDAW

[Oks Chev @okschev]

More confirmation to know your target audience! Based on insights, carefully choosing the wording of a message can be the difference between them actually listening or lashing out in protest. #SocMarBU
https://t.co/ozTyn6ybKY

[Health Canada and PHAC @GovCanHealth]

#AdultsNeedVaccinesToo! Serious diseases can affect anyone. Find out which vaccines you need to protect yourself, your loved ones and your community. https://t.co/1IFFxCQ0G6 #GetVax

[Oks Chev @okschev]

It has been shown that people rely on emotions, rather than information, to make decisions. This is a great resource guide for emotional marketing to “attract, resonate with, and encourage your audience to act.” #SocMarBU
https://t.co/3RnsBBlWQi

[Health Canada and PHAC @GovCanHealth]

Anyone using illegal drugs, even in small amounts, can overdose.

Fentanyl and other dangerous substances are being mixed with drugs like heroin, cocaine and methamphetamines.

Understand the risks: https://t.co/22lTydzpts

[Dr. Jaime Friedman @DrJaimeFriedman]

Do you have someone in your life who doesn’t want to vaccinate their child? Check out this script guide on relaying the message that #VaccinesWork
How to Talk to a Vaccine Skeptic https://t.co/TVrdCQQdPU

[Oks Chev @okschev]

Social media platforms are extremely useful to promote positive behaviour change, yet pose the risk of spreading false information. It’s important that the public is informed and know where to find credible information, such as government sites. #SocMarBU
https://t.co/4Eli8bERB4

[Oks Chev @okschev]

Every campaign/intervention needs to be continuously evaluated & updated to stay current and relevant. Keeping up with trends and actionable insights increase chances of success and lasting impact. Check out this website for current trends. #SocMarBU
https://t.co/e1lu2E3Js8

[Toronto Public Health @TOPublicHealth]

Cut out salt and use fresh herbs to add big flavour to food. Try your hand at #balconygardening this Spring to enjoy fresh herbs for months to come. https://t.co/I9zIDntI2H

[Oks Chev @okschev]

I like this powerpoint by Dr. Jeff French titled: How to Design and Deliver Social Programs that Influence Behaviour. Nicely summarizes what we've learned and provides useful tips for our final project! #SocMarBU
https://t.co/DoCXffWV4q

[Oks Chev @okschev]

Over 2/3 of Americans are obese. This campaign aims upstream by pushing obesity legislation in the US to enable healthy eating and activity. It provides information and guidance that decision-makers need to make changes in federal policy. #SocMarBU
https://t.co/5GhVkEu4DB

[Oks Chev @okschev]

Interesting article from about the limits of behavioural economics in health care. Says that it’s not enough to just nudge. Conclude that financial incentives & behavioural economics work better in public health than in more direct health care. #SocMarBU
https://t.co/I063FXr21I

[Jeffrey W Jordan @jeffreywjordan]

Three tips for changing the world:
1. Understand what actually needs to change to adopt your behavior/product
2. Segment your audience based on their different lifestyles and values
3. Associate your behavior/product with THEIR values, not your values
#MoSummit @Real_Leaders

[Oks Chev @okschev]

This study further drives the point of researching with the target audience to develop a relevant story. If the narrative is not relatable to the lives of the intended audience, they will not be persuaded to change their behaviour. #SocMarBU
https://t.co/2WmjicfJWl

[Oks Chev @okschev]

Let’s Stop HIV Together, a CDC campaign that shares personal stories to decrease stigma and establish a new norm of talking openly about HIV. Are their promotional materials effective in engaging their target audience: the general public? #SocMarBU
https://t.co/HTunvDDJ9L

[Immunize Canada @ImmunizedotCa]

Toronto Public Health @TOPublicHealth wants to combat vaccine misinformation | @TorontoStar | https://t.co/pVY5nPMky3

[Oks Chev @okschev]

I’m interested to see what this project reveals... Currently in the scoping phase, interviewing participants to gain insights in understanding how individuals cope with mental health challenges while at work. Their primary focus is disclosure. #SocMarBU
https://t.co/x4QDK2sYdY

[Oks Chev @okschev]

Over 1,500 Ontarians are waiting for a live-saving organ transplant, yet only 30% of Ontarians have registered their consent to be donors. This poster made me smile, I like how the #beadonor campaign nudges Canadians to help others. #SocMarBU

[Oks Chev @okschev]

The campaign Say ‘Yeah, Nah’ by HPA was effective with message repetition. Using a variety of media promotions increased awareness. Although thoroughly understanding the target audience could’ve resulted in greater perception of the message’s relevance. #SocMarBU

[Oks Chev @okschev]

Australian campaign in 2015 to prevent child abuse and neglect applied NCSM Benchmark Criteria with good rationale, focused on understanding the target audience. Resulted in no change in parents asking for help. Crucial finding revealed that barriers must be addressed. #SocMarBU