papauta

Instagram: @oktaman_

[Pop Waves @popwavesx]

Charlie Puth creating a literal banger out of a mug and a spoon is insane

The guy’s musical ears are on another level..😍😍

[T0361M4N @toe_giman]

AI pun bisa melawan.., apapun aku harus tetap hidup

[Johnny B. Good @Cat5SMASHICANE]

Here are some very cool tricks and tools to get you out of difficult situations. I think that every one of these is a winning idea except for those 2 boards zip tied and glued together. Anyone can go find 3 nails and a hammer, or a screwdriver and a couple screws. 🤣🔥🔥🔥

[ʙᴏᴛᴏʟ_ᴋᴇᴄᴀᴘ🍾 @Caplin_15]

👶🗣️ i Love Mama👧🤍✨

[papauta @oktaman_]

@ojikneyasyah1 Indonesia gini amat ya. Katrok bikin design nya

[papauta @oktaman_]

Bisa jadi iklan.

[Franky Shaw @frankyecom]

Everybody is obsessed with song ads right now.

They retain attention. They get cheap clicks. They can absolutely crush CPA.

But cheap acquisition and great acquisition are two different things.

A catchy song can drag almost anyone through an ad. Repetition, music, absurdity… it hijacks attention extremely well.

Drama does it differently.

Conflict. Tension. Characters. An unanswered question.

You’re still getting insane retention, but now someone is staying because they’re mentally invested in what’s happening.

They want to know what happens next.

And that gives you something a song ad doesn’t always give you: time to build the problem, introduce the product and make someone actually understand WHY they should care.

That’s where I think customer quality starts to separate.

One format can be incredible at generating cheap first purchases.

The other has the potential to generate customers who actually understand what they bought, why they bought it and why they should keep buying it.

That distinction matters when you look past Day 1.

I have zero problem going 1:1 CAC to COGS.

But here’s the part people are missing:

1:1 isn’t the metric to optimize for.

The lifecycle of that customer is.

If you’re acquiring customers cheap but they never reorder, never subscribe, never buy another product and disappear after Day 1, you didn’t discover some magical acquisition strategy.

You literally just bought revenue.

If a company spends $50 acquiring a customer on a $50 product and that customer becomes worth $200, they’ll buy as many of those customers as you can give them.

Finding MORE of those people is where creative matters.

CPA tells you how efficiently you got someone through the door.

LTV tells you whether you got the RIGHT person through the door.

So when I see people calling 1:1 CAC/revenue AI song ads “the future,” I think they’re optimizing for the wrong thing.

The future isn’t whoever can manufacture attention the cheapest.

It’s whoever can turn attention into actual investment in the product and brand.

That’s why I’m betting heavily on drama.

Songs can make people stay.

Drama can make people care.

And I think over time, LTV is going to show just how big that difference is.

[papauta @oktaman_]

@JokoSap79720362 @DoankWarto The real dungu, dongo.

[papauta @oktaman_]

@DoankWarto Rocky dungu gerung

[papauta @oktaman_]

@LambeSahamjja Menteri tergantung program presiden. Kebetulan program presiden, program gagal, program terindikasi korupsi. Jadi menterinya juga gagal total tal tallll

[papauta @oktaman_]

@yekaball Herry kane

[papauta @oktaman_]

@UTDIMole Messi

[papauta @oktaman_]

Belum bisa falling in love. Apa udah g bisa. Sepertinya begitu. Saya

[papauta @oktaman_]

@utdmax0 Rodri

[papauta @oktaman_]

@absolutkylian Alvaro morata

[papauta @oktaman_]

@absolutkylian Morata

[khas。 @khasmuyk]

Dokumen arsip negara 😅🤣

[𝜗𝓡aya 𝜚 @innsate]

pantes kemarin aidut marah marah gak mau makan karna dia mau diet, dia Jd insecure sring dikatain gendut sama om nya wkwkwk

[papauta @oktaman_]

Diplomasi indonesia selalu kalah. Karena korupsi

[Rima Purwasih @rimapurwasih]

kejadian jg omongan pa mahfud

[🚗💨 @apansa_kalengs]

Mobil yang ngga cocok buat pemula