Friction Kills Fantasy – https://t.co/dxQgB3UBRn
Packaging expert Lisa Cain shares her opinion on Beta Design's work on Fussy's refillable hand soap.
#branding#design#packaging
Take The Punch → https://t.co/ijadfUO0Tf
Packaging expert Lisa Cain looks at Pond's work on Swedish beer brand The Bear
#logos#branding#design#beer#bpo
Properly Cultivated → https://t.co/aiKL9Javt9
Packaging expert Lisa Cain looks at Multiverse's work with Italian rice brand Hera Nei Campi.
#logos#branding#design#typography
Illustrated Instincts – https://t.co/El1R1gNP1I
"Shoppers are unlikely to describe any of this in design terms. They will simply say “the one with the funny dog” or “the tin with that face on it”. And that’s exactly the point."
#packaging#design#branding#dogs