Oleksij Rak

Founder/CEO Rebbix | Host of Reframe First podcast: unpacking real business challenges, customer pain, and decisions behind growth.

[Oleksij Rak @oleksij]

In the new episode with Mike Warren we talked about early-stage investing, how AI is changing legal, healthcare, banking, and business operations, and why some “old” industries still have a lot of room for real disruption.
Full episode: https://t.co/stUiIZDLsU

[Oleksij Rak @oleksij]

How luxury travel has shifted after COVID, why many clients now book much closer to the travel date, how referrals and trust drive growth in this segment, and where technology and AI can actually help without removing the personal service.
In new episode: https://t.co/614JVSYCOg

[Oleksij Rak @oleksij]

In the new episode of Reframe First, I spoke with Scott Foster, founder and CEO of JJ Scott, about building a cannabis beverage company from the ground up and entrepreneurship in a highly regulated market.
Full episode: https://t.co/qUADtWvZfG

[Oleksij Rak @oleksij]

This time I spoke with Cagdas Ucar about what it takes to build financial products for cannabis businesses in a market where access to traditional capital is still complicated.
Full episode: https://t.co/LmEHVjHdIW

[Oleksij Rak @oleksij]

In the new episode of Reframe First, I spoke with Mat Orrego, CEO and co-founder of Cornerstone, about what happens behind the scenes after a booking is made. We talked about real-time automation, legacy systems, agentic AI, data readiness, etc.
https://t.co/EEVOOUuCSY

[Oleksij Rak @oleksij]

Most companies don’t have an AI problem, they have a data readiness problem. António Costa, co-founder of https://t.co/zCjTwcUpjV explains what it takes to make data actually usable for AI.
Full episode: https://t.co/tCKP9vQmwg

[Oleksij Rak @oleksij]

E-commerce is moving from “how do we get listed?” to “how do we stay visible when AI agents start searching and buying for users?” Me and Matthew Ferguson, about marketplaces, automation, AI, and what may change in SEO, PPC, and online shopping.
https://t.co/UbGTVTYFFk

[Oleksij Rak @oleksij]

In my new episode of Reframe First, I spoke with Travis Pittman, about what makes travel platforms valuable when users arrive already prepared by ChatGPT, Claude, or another LLM.
Full episode: https://t.co/NGggESIBnm

[Oleksij Rak @oleksij]

A really enjoyable conversation about wine, travel, AI, changing customer behavior, and experience-driven tourism with with Paul Bauman, CEO of Vino Virginia.
https://t.co/xJfrsbhPqp

[Oleksij Rak @oleksij]

When AI can plan, search, compare, and book almost anything, what still makes a travel company valuable?
In my new episode with Leonardo Zanarella, we talked about AI, dynamic packaging, booking behavior, and why assistance still matters in travel.
https://t.co/AUbwA1pvCG

[Oleksij Rak @oleksij]

At scale, back-office systems become part of growth. I spoke with @dawnreshendoty, CEO of Benay Enterprises, about AI, automation, financial control, and what business owners often miss.

Full episode: https://t.co/NJOQgUfMhs

[Oleksij Rak @oleksij]

@JasonBoyceX (Founder of @Avenue7M) has been working with Amazon since the days when Amazon called sellers directly to bring products onto the platform. We shared a lot of specific and usefull insights in this episode.
https://t.co/3g9Hkp5Mts

[Oleksij Rak @oleksij]

Small teams, tighter budgets, AI, and fewer reasons to hire full-time for every senior role. Talked with Trevor Shorte from Cansulta about sales, buyer behavior, and why people need to know you exist before they start looking.

Full episode: https://t.co/xfMHg6hnpf

[Oleksij Rak @oleksij]

Had a good conversation with Michael Snyman about short-term rentals, acquisitions, property management at scale, automation, and where AI actually helps in guest experience.

Full episode: https://t.co/I7NYLQUFkj

[Oleksij Rak @oleksij]

Franchising is not just “buy a proven model and follow the playbook.” With Joe Carter, we talked about what really makes a business franchise-ready: documented systems, scalable operations, and a founder who is not the whole business.

Full episode: https://t.co/T1qANTyCwk

[Oleksij Rak @oleksij]

AI agents may soon search and book flights directly, so what role is left for travel intermediaries?
Had a practical conversation with Gulce Karsli, about AI, margins, customer support, and what online travel platforms need to rethink next.
Full episode: https://t.co/nqeykHxMb7

[Oleksij Rak @oleksij]

This time, Reframe First was hosted not by me, but by my good friend Serhiy Oplakanets. He had a great conversation with Marcin Dakowski about the human side of AI, leadership challenges, and many other important things
invite you to watch: https://t.co/eLilthIeRS

[Oleksij Rak @oleksij]

Honestly, I’m very impressed by these numbers and even more inspired by what came out of these conversations. Thank you for the support. I’ll keep collecting insights from different businesses, sharing thoughts, and hopefully making them useful for others too!
...more is coming.

[Oleksij Rak @oleksij]

Had a practical conversation with Tamara Simić from @skipper4you about managing 300 crew members, shorter booking windows, last-minute discounts, and why AI dispatching is probably closer than we think.
Full episode: https://t.co/xMEeqjGE3C

[Oleksij Rak @oleksij]

Had a practical conversation with Jake Dunlap, CEO of Skaled, about how AI is changing sales and RevOps.
The main shift: AI is not just helping sales teams work faster. It’s starting to change how the work itself is done.
Full episode: https://t.co/R4mLcJAElZ