Oli Mabane | Ecom Growth

The Creative-Led Paid Acquisition Partner Behind $500M+ In Revenue for Brands Like Fatworks, FitSauna, Diamond Cross, OnPoint & More

[Oli Mabane | Ecom Growth @olimabane]

99+ viral static ads that generated over $100M in sales.

If you're still wasting time with mediocre campaigns, it might be time to see what actually works.

Take a look at the ads that get results, not excuses.

Comment 'convert' below ⬇️

[Oli Mabane | Ecom Growth @olimabane]

9-FIGURE ECOM SAUCE 🔥

[Oli Mabane | Ecom Growth @olimabane]

https://t.co/gARgO3n1P9

[Oli Mabane | Ecom Growth @olimabane]

@jmutisor Sent you a DM!

[Oli Mabane | Ecom Growth @olimabane]

The brands losing on Meta right now aren't being outspent.

They're being out-observed.

After auditing accounts at every spend level, the pattern is the same. Brands don't know what's working in their category. Not because the data doesn't exist, it's all in the Ads Library, but because they don't know what to look for.

I turned our entire competitor audit framework into a free checklist.

20 minutes. Every answer you need about what your competitors are actually doing.

Here's what it tells you:

→ The FORMATS they're scaling, not just running, actually scaling

→ The CUSTOMER AVATARS they're targeting, decoded from creative alone

→ The ONE WINNING AD they're duplicating across the entire account

→ The FUNNEL GAP, which stage they're ignoring and why it's your opportunity

→ The HOOK PATTERNS they're relying on and how to counter them

→ The CREATIVE VOLUME they're testing and what it signals about their confidence → The WHITESPACE in their strategy that your next brief should own

This is the same process we use before briefing creative for any new client.

[Oli Mabane | Ecom Growth @olimabane]

@creyaa_ai Competitors show you the format. Their customers tell you the belief. Only one of those is worth copying.

[Oli Mabane | Ecom Growth @olimabane]

Like + Comment "XRAY" and I'll send you the checklist.

(Must be following so I can DM)

[Oli Mabane | Ecom Growth @olimabane]

Two types of brands come to us:

Type 1: "we need a 4x ROAS." we ask why 4x. they don't know. they hit it once in 2022 and decided that was the bar.

Type 2: "we need to acquire 500 customers a month at sub-$40 CAC on products that lead to a 12-month LTV of $180."

Guess which one we scaled 300% in 12+ months.

[Oli Mabane | Ecom Growth @olimabane]

Want us to audit your post-purchase flow?

Book a call

https://t.co/hPl0Y0i2fZ

[Oli Mabane | Ecom Growth @olimabane]

The AOV unlock most DTC brands skip:

One-click post-purchase upsells.

We use Aftersell across our client accounts.

Result on one DTC brand last quarter: +50% AOV in 3 months.

No extra ad spend. no extra creative. one app install. one funnel decision.

[Oli Mabane | Ecom Growth @olimabane]

Like + Comment "TRENDTRACK" and I'll send you the prompt.

(Must be following so I can DM)

[Oli Mabane | Ecom Growth @olimabane]

I used to charge clients thousands to analyze a competitor's ad account.

Now I do it in 3 minutes with a single prompt.

Here's the problem most creative strategists have right now, they're going into the Meta Ads Library, clicking through 20 ads manually, and writing a brief based on vibes.

The brands outpacing them are getting estimated spend data, avatar breakdowns, format distribution, and full messaging strategy, automated, before they brief a single creative.

This is the prompt that does it.

Plug it into Claude Cowork + TrendTrack and it generates:

→ A FULL COMPETITOR BREAKDOWN, formats, avatars, spend signals, creative distribution

→ TOF vs. MOF LANGUAGE analysis, what they're saying at each funnel stage → CREATIVE GAPS, the formats and angles your competitors are leaving open

→ A PERSONA MAP, who they're targeting and how you can out-target them

→ REVERSE-ENGINEERED INSIGHTS you can hand directly to your creative team

→ An HTML REPORT that drops straight into Gamma, PowerPoint, or Claude

Ridge Wallet. 24,000 ads analyzed. Every avatar identified. Entire strategy decoded.
3 minutes.

[Oli Mabane | Ecom Growth @olimabane]

One ad. $62k behind it. $135k back.

The angle didn't come from a swipe file or a "winning ads" database.

It came from a Reddit thread where real customers were ranting about the exact problem in their own words. We barely changed the copy.

Your best hook is already written. Your market wrote it for you. Go and read.

[Oli Mabane | Ecom Growth @olimabane]

i audited the landing pages of 8 big DTC brands.

Dollar Shave Club. Oodie. Ollie. Thesis. Farmer's Dog. Gruns. Javvy. Bearaby.

half of them are leaking 30-50% of their paid traffic at the page.

full audit on YouTube →

https://t.co/36bPisosSc

[Oli Mabane | Ecom Growth @olimabane]

Like + Comment "STATICS" and I'll send you the swipe file.

(Must be following so I can DM)

[Oli Mabane | Ecom Growth @olimabane]

Everyone's obsessed with video. UGC, VSLs, whitelist ads.

The brands quietly printing money on Meta haven't abandoned statics. They've just figured out how to make them properly.

Since Andromeda, your creative IS your targeting. A precise static with a clear avatar trains the algorithm to find your best customer. A lazy one with generic copy finds no one.

I pulled the 20 best performing statics live on Meta right now.
Here's what's inside:

→ The NOTES APP FORMAT that kills the sales guard before the viewer even realises it's an ad

→ FACEBOOK COMMENT STATICS that feel peer-recommended, not brand-pushed

→ AVATAR STATICS that train Meta to find one customer type at a time, scalable infinitely

→ SYMPTOM GRID FORMAT, diagnose before you sell, trust is built before the product appears

→ SIDE-BY-SIDE COMPARISON, oldest format in advertising, still one of the highest converters

→ WHITEBOARD CREATIVE that targets "tried everything" buyers with zero interest stacking

→ MONTH-BY-MONTH TRANSFORMATION, the static people actually read all the way to the bottom

→ INFOGRAPHIC FORMAT that communicates complexity without overwhelming

20 statics. Every format. Fully broken down with the reasoning behind each one.

[Oli Mabane | Ecom Growth @olimabane]

6.54 ROAS. £28k spent in 30 days. 1,773 purchases at £16.30 a pop

No new hack. No new platform.

We found the one offer that held its CPA, then spent the entire month feeding it creative and refusing to touch what was working.

Scaling isn't complicated. It's just boring, and most people can't sit still long enough to do it.

[Oli Mabane | Ecom Growth @olimabane]

Apply these three things to your next static test.

You'll immediately be ahead of most brands in your space.

Save this post for later

[Oli Mabane | Ecom Growth @olimabane]

THREE THINGS SEPARATE A STATIC THAT CONVERTS FROM ONE THAT GETS IGNORED.

[Oli Mabane | Ecom Growth @olimabane]

It answers an objection before it's asked. Price. Credibility. Results. Risk. Get it on the screen before the viewer's brain can raise it.