Had a great conversation with @MCYeeehaaa at Newbury Racecourse, where he asked an interesting question: without betting, how do you attract people to horse racing?
My answer was simple.
At Jebel Ali Racecourse, we’ve transformed every race meeting into a unique concept day rather than just a normal race day. Each concept is designed to connect with a different audience and create an experience that goes beyond the sport itself.
Every concept is a gateway into horse racing bringing people from different industries, communities, and backgrounds together, many of whom are experiencing the sport for the very first time.
Growing racing isn’t just about attracting racing fans. It’s about making the sport relevant, accessible, and welcoming to everyone.
Proud of what we’ve built at Jebel Ali Racecourse, and even more excited about where it’s taking the sport next.
This weekend in The Irish Field, Amy Lynam reflects on why treating people well is to the benefit of everyone, including at the sales @A_Lynam
https://t.co/Xwq7Po2tR9
Charlie Clover has only had two runners here at Ponte - and both of them have now won!
Salaria scores on her first run for the trainer in the @AlwaysTryingRS Handicap under @CierenFallonJr3
We have seen some pretty questionable efforts at marketing horse racing to a wider audience in recent times, but I actually really like the TV ad from @HRIRacing's new marketing campaign. Surprised it hasn't been getting more of a push on socials. #RacingRunsInUs 🇮🇪
𝗔𝗹𝗶𝗰𝗲 𝗛𝗮𝘆𝗻𝗲𝘀 𝗥𝗮𝗰𝗶𝗻𝗴: 𝗧𝗮𝘁𝘁𝗲𝗿𝘀𝗮𝗹𝗹𝘀 𝗝𝘂𝗹𝘆 𝗦𝗮𝗹𝗲
Follow us for a day at the Tattersalls July Sale, where we were busy looking at, buying, and selling horses.
#AliceHaynesRacing#AHTeam#Tattersalls
The Slovakian Derby will be run in Bratislava in an hour or so - Tune in! 🇸🇰
Callum Shepherd partners Daemon 🇬🇧
Shellby, who we sold for 1,000Gns as a yearling, goes from post 13 for Jaroslav Linek. Already a Listed winner, I’m hoping he goes well 🙏🏻
https://t.co/r0I4RAvdKI
Looking forward to a great day Racing @NewcastleRaces - with one of the smartest & funniest guys to work with...#HeyCrackers!
This is one of those u really want to get involved with...
Get in touch & see where our journey can take u! 📞🏇🥂👌
Good luck to all connections!🏇🤞🥂
Six minutes with D. Wayne Lukas and his six non-negotiables: a masterclass. Every thoroughbred auction house in North America should have his statue out front; he is responsible for billions in trade.
Lovely to see Eydon back at Newbury. Another triumph for Prince Faisal’s select programme being by his virtually private stallion Olden Times - keeping a slither of the Darshaan line going!
Enjoyed chatting to the Prince for this recent piece in JDG https://t.co/oho73r1ow8
JG1 4260m Nakayama Grand Jump:
Won in record time by 6h 7. ECORO DUEL (Kitasan Black x Clarinet 🇺🇸 (Giant's Causeway)) under Taro Kusano for Trainer Takaki Iwato
4:50.5 CR for the 4260m
ECORO DUEL went 10:1-1-1 on the Flat, now 12:4-3-1 Jumping
#JRA
University Help Required!
Looking for any racing personnel whether that be stable staff, jockey’s, trainers, owners or fans of the sport to interview on the following topic:
The impact of Horse Racing on Mental Health.
If anyone would be kind enough, please drop me a DM!
GIVEAWAY ALERT ⚠️ 📢
our biggest prize GIVEAWAY to date all you have to do is like share and follow this page a winner will be randomly selected on Friday. A massive thank you to all our sponsors @RathbarryStud@coolmorestud@grangestud@Tattersalls_ie
𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐓𝐢𝐦𝐞
Like, Share & Follow to win a 𝐓𝐑𝐈𝐁𝐀𝐋𝐈𝐒𝐓 🧢
No horse in the last decade has won more Group races over a mile in Europe than 𝐓𝐑𝐈𝐁𝐀𝐋𝐈𝐒𝐓.
In winning the Prix du Moulin he defeated 4 Group 1 winners in Charyn, Henry Longfellow, Classic winner Notable Speech & Kelina. At a mile he has defeated 9 individual Group 1 winners.
#TRIBALIST
@godolphin@darleystallions@DarleyEurope@formanhardy
🏇🤝🇮🇨Segunda carrera de la jornada solidaria en el Hipódromo de La Laguna, Valleseco y segunda victoria de @Nicodejulian👏.
En este caso ganó con FINTAS (Lope de Vega) de la Cuadra Farráis Pérez, también sobre 1.200 m.
@GalopandoporEII@ACCUCanarias
📽️ @RadioValleseco
Forget G1 racing - check out this remarkable 1200m (6f) race from the Canary Islands, courtesy of @UMATURF.
The winner is Fintas, who ran in the UAE 2000 Guineas all the way back in 2019…
🚨COMPETITION TIME🚨
Win a 6 month free share in our new horse SUMMER NIGHT CITY🐎
To enter:
Like this post❤️
Share this post👥
Winner will be announced on Monday!🩶❤️
3️⃣ Third purchase from @Tattersalls_ie with a flashy chestnut by multiple Group winner Dawn Approach. Out of an Invincible Spirit mare who doesn’t miss with 5 winners from 5 runners and her full brother won £228k in Hong Kong
🐎She is available to buy from @GemmaTutty