Wondering how to validate your structured data markup for SEO? ๐ค I've just read an excellent article by @CrystalontheWeb that covers this in detail.
Here are the key highlights from Crystal's piece on validating structured data:
๐ Testing your schema markup is crucial for getting benefits like rich results. Use multiple validators like Search Console, https://t.co/Zusqq6wJdF & Screaming Frog.
๐ "Parsing errors" prevent machines reading your markup. Fix syntax issues like commas, quotes, brackets.
๐ "Warnings" are non-critical issues like optional fields. Review warnings carefully as they may reflect future requirements. But ignore irrelevant ones if you don't have them. Focus on accuracy.
๐ "Errors" indicate missing required fields so fix quickly! Fix errors like missing product prices even if you have technically valid markup. Meet Google's specifications for eligibility.
๐ Use validation to identify gaps in markup across templates. Add schema to high-value pages first, then keep momentum going.
๐ Cross-check validators frequently as they have different priorities. Robust markup works across applications.
Well-implemented structured data may provide SEO advantages like better rankings and visibility. But it must validate first!
Want the full details? Check out Crystal's article on best practices for validating structured data markup for SEO. She covers tools, error messages, fixes, and more!
https://t.co/25onlxtSWG
Brands should prioritise bottom-of-the-funnel keywords in SEO - keywords used by users closer to a purchase, eg 'buy [product name]' "Bottom-of-funnel keywords convert significantly more than any other type of content." https://t.co/w1ngMig3cH via @deveshkhanal@sejournal#SEO
๐ SEO newsletters are probably the best way to learn SEO. I've finally finished working on my super exhaustive list of 40 SEO newsletters to subscribe to:
๐ https://t.co/YKiKS0etZA
Hope you like it! Share it with other SEOs. Thanks! ๐
Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.
But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.
Here's how to identify each Google Sitelink type๐งต๐
I never thought doing an #SEO podcast and YT would be so much fun. I love it. A lot of cool stuff is coming soon for you. I am doing it full time, after all. Yeah!๐
Common Technical SEO issues
-Broken links
-Missing Alt tags
-Duplicate content
-Bad site structure
-Slow website speed
-Unoptimized meta tags
Fix these and see traffic grow
Search Engine Optimization can be a tricky thing - That's why our our President is going to break it down! Don't miss our Webinar hosted by Lindsay Stanton, September 22nd at 11 AM CST!
https://t.co/AQvsTSmcju
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