Oliver Klander

Over a decade working in Data and Digital, #CreativeTech, #Programmatic #Display, #datascience #ai & #Analytics | #behaviouralmarketing #realmarketing

[Oliver Klander @oliverklander]

@MieleProf truly awful customer service. Sorry but Miele have lost their touch.

[Oliver Klander @oliverklander]

Foundational Identity ...

This is a super awesome session to watch between @billstratton from Snowflake and Lisa Cramer, LiveRamp at the Snowflake Summit, talking about the evolution of collaboration data and agnostic activation a…https://t.co/kagbTGfwaq https://t.co/Y9o54hcpgF

[Oliver Klander @oliverklander]

MAD//FEST LONDON (Day 2)

What a fabulous day; for some, the disappointment will have continued with capacity issues stopping people from getting in from around midday. If you were lucky enough to make it in, there were some great content topics, includin…https://t.co/v5ZZTbRrPm

[Oliver Klander @oliverklander]

Grocer/Retailer Collaboration & CPG's

This was so hugely enjoyable, Not 'Quite' 90 Seconds with @AliceHawcroft89 at Nectar360. Alice took time after returning from Cannes to talk about the overriding theme of Generative AI, but then took a moment to dive…https://t.co/R24zMB4OCO

[Oliver Klander @oliverklander]

MAD//FEST LONDON Day (1)

Half a day, to be correct! Started with a fabulous breakfast with 2 amazing clients, James and Adam, followed by walking into what is possibly the biggest MAD//FEST LONDON I have seen ... this event keeps growing and growing!…https://t.co/zzBEKkQIZH

[Oliver Klander @oliverklander]

Talking Retailers, Circana, CPG and Data Collaboration

A fantastic couple of days in Luxembourg with 2 amazing colleagues, Ian and Mevlan.

We spent time helping friends of LiveRamp understand how data collaboration between CPG, Licensed Data Partners li…https://t.co/4ef6SMhppJ

[Oliver Klander @oliverklander]

Team, network, people

I may not be in Cannes, but what a fabulous day yesterday, first for lunch with a dear industry friend, which was long overdue, followed by a fabulous LiveRamp team Monopoly Lifesized event, just a fantastic event Eleanor Bulleid! T…https://t.co/p85Go6HRVZ

[Oliver Klander @oliverklander]

Digital Image, With a difference

Final day in Boston, with some digital images and pictures, but as I reflect, spending months speaking over Zoom can never account for a simple fact in person wins every time.

As I reflect on Sean's session at the LiveRa…https://t.co/PwWMy4fcrS

[Oliver Klander @oliverklander]

Strategy, Purpose, One Team

Yesterday was a jam-packed agenda, starting with partners Lytics talking about how LiveRamp and Lytics can join the dots on a consistent journey and where both technologies provide a consistent basis for harmony where clients…https://t.co/Bh2HocOWGc

[Oliver Klander @oliverklander]

Think Global, Act Local

This only ever works when you have global harmony. I have been truly honoured and have hugely enjoyed spending time with my international colleagues. The Retail/CPG LiveRamp team is impressive. Tonight almost every part of this ve…https://t.co/a5qYmG97qk

[Oliver Klander @oliverklander]

Flat Stanley has landed!

I am travelling for a company offsite, but this time I am taking a sidekick. Uncle Olly has been tasked with taking Flat Stanley on his business trip to Boston, fear not, Alana @NoosieK, we have got this! Imagine my surprise to l…https://t.co/Mu8KEQcLXh

[Oliver Klander @oliverklander]

👉 for my clients and contacts in Chicago

The countdown is on! LiveRamp are excited to announce that we will be hosting the official Path to Purchase Institute Retail Media Summit networking event in partnership with Threefold-Agency on June 28th in #C…https://t.co/ERSbF02UFs

[Oliver Klander @oliverklander]

GDPR to DPDI (Data Protection and Digital Information Bill) ..

I know I am not the only one that feels like this is flying a little under the radar if we think of the noise attached to when GDPR came to life. This is a good articl…https://t.co/j88FvNhxH9 https://t.co/Y2Zt01rDDZ

[Oliver Klander @oliverklander]

Onsite with customers

The team Orla, Daphna, Juan, @hugh20 and I had a fantastic session with Harvey Water Softeners, @MarketingHall and @Mongoose1770.

It is always great to hear about how brands and businesses come alive, see the history and see the pr…https://t.co/X3ZH6IKYtb

[Oliver Klander @oliverklander]

All about Retail Media

If you haven’t noticed already - Season 8 of The CMO Suite - presented by: MiO Marketplace, is all about retail media and it’s quickly evolving landscape.

Loved this session with @seanhalter Founder of MiO Marketplace about how t…https://t.co/zBX9E41ok3

[Oliver Klander @oliverklander]

Not quite 90 Seconds with Harvey Water Softeners, @MarketingHall

David and I have been speaking for a long time, and the moment arose for us to start working together, but more importantly, everything aligned to allow Harvey Water Softeners (Culligan Int…https://t.co/rs35KY3Cnp

[Oliver Klander @oliverklander]

Great share Seth Tapsfield

👉 The 6 secrets to unlock the full power of #retailmedia #retail #media https://t.co/3lbE2R0W28

[Oliver Klander @oliverklander]

I’m happy to share that I’ve obtained a new certification: Data Collaboration Badge: Collaboration from LiveRamp!

At LiveRamp, it is so important to ensure we understand the metrics of how our customers use Safe Haven and the platform available for data…https://t.co/On3GK6AhoY

[Oliver Klander @oliverklander]

👉 This! @noel_mcmichael #privacy #hem think twice https://t.co/aCoWxlcBvd

[Oliver Klander @oliverklander]

Make the effort!

It is so easy to get wrapped up in day-2-day and not make time for what seems like non-revenue-generating activities, and I don't attend as many of these dinners and roundtables. I am a member of CRO Connected and have been for a while.…https://t.co/Mbtnf12oH4