Olivia Haffner

Half consumer. Half strategic communicator. Bridging brand goals and customer loyalty with authenticity + fresh ideas. Contact me at: [email protected]

[Olivia Haffner @oliviahaffner]

And on top of that, after having to book another flight and trying to figure out who could help (no one did) the manager told me that my best bet was to make a fuss on social media. What kind of business operates like this??? @airfrance

[Olivia Haffner @oliviahaffner]

My experience @airfrance was honestly nothing short of traumatic. Broke down crying in the airport for 2.5 hours and had to pay an extra $200 to fix their mistake, they only booked 3/4 of my flight route?? Ran back and forth through the airport trying to figure out who could help

[Olivia Haffner @oliviahaffner]

#Mediaobjectification and the #malegaze is a topic advertisers should be looking into in order to attract more female consumers amidst the fourth wave of feminism. Here’s a sample memo I wrote featuring a literature review on the subject.

[Olivia Haffner @oliviahaffner]

Have you bought a product because of a TikTok?

[Olivia Haffner @oliviahaffner]

This is a brilliant example of how brand’s can benefit from earned media on the newest media platform TikTok. Gen Z trusts the recommendations of their peers, especially in a visual format where they can see the product work. The content appears more genuine than sponsored ads.

[Olivia Haffner @oliviahaffner]

Let’s talk #TikTok: An example of how viral videos featuring product recommendations are influencing Gen Z’s shopping habits.

[Olivia Haffner @oliviahaffner]

The product hasn’t received this much media attention since 2018, when colored mascara was a beauty trend on Youtube. It is now sold out in various locations including local Target, Walgreens, and Ulta’s, and it is temporarily “Out of Stock” on Amazon.

[Olivia Haffner @oliviahaffner]

Which are YOU more likely to do?

[Olivia Haffner @oliviahaffner]

Rand Fishkin and the Powerhouses of the Internet: https://t.co/n4fvub2r3d

[Olivia Haffner @oliviahaffner]

Why Twitter threads generate more impressions: a brief thread ;)

[Olivia Haffner @oliviahaffner]

Main article: https://t.co/RBnVjn2KPH.