Olle Zachrison

Head of BBC News AI. Co-Founder #NordicAIJournalism with @agnesstenbom.

[Olle Zachrison @OlleZ]

In Nov a group of @PublicMediaPMA members discussed the challenges & opportunities for #PublicMedia moving to an #AI future!

The group heard from @sverigesradio's @OlleZ about their digital approach.

Watch video of my SR presentation 👇

https://t.co/bRIG1yFhN6

[Olle Zachrison @OlleZ]

My friend @Zetterstrand has just added new paintings in @Minecraft to his classics already in there since many years. #art #Minecraft

[Kristoffer Zetterstrand @Zetterstrand]

A video about the new paintings I have made for Minecraft

https://t.co/nsgYfIeQVl

[StructuredStories @StructStories]

The European Broadcasting Union's 2024 News Report is all about generative AI in news, and is packed full of useful insights from people on the front lines of AI deployment in news organisations.

I was honored to contribute a short interview.

https://t.co/0i0NiUJXEZ

[Olle Zachrison @OlleZ]

Very comprehensive report if you’re into AI journalism!

[Alexandra Borchardt @AlexaBorchardt]

Out now: “Trusted journalism in the age of generative AI.” A report researched and written by @_FelixSimon_ , @OlleZ , Kati Bremme and myself, published by the @EBU_HQ #AI #media

[Alexandra Borchardt @AlexaBorchardt]

It is free to download for everyone, you don’t need to be an EBU member.

[daniel öhman @ohmandaniel]

Iran misstänks planerat mord på svenska judar. Det avslöjar jag och @EmelieRos idag. Migrationsverket varnades för en av Irans misstänkta agenter men gav honom ändå asyl som Afghan. https://t.co/1RPhmWxvhy

[Olle Zachrison @OlleZ]

Swedish Radio reveals today that Iranian agents planned to murder prominent Jewish representatives in Sweden.

Viktigt avslöjande av Ekots @EmelieRos @ohmandaniel om iranska agenters mordplaner i Sverige: https://t.co/WfH5ApMg6z

Hela poddserien här: https://t.co/KTggbecIg3

[Olle Zachrison @OlleZ]

Sven-Göran Eriksson, former 🏴󠁧󠁢󠁥󠁮󠁧󠁿 football manager is dying in cancer. This revelation from Swedish Radio was picked up by a large amount of international media including a lot in the UK. Good job!

Guardian: https://t.co/f2BxzpIlg7

Mailonline: https://t.co/jO8PyLwMLp

[Olle Zachrison @OlleZ]

I have now bought the Minecraft version that I’ll put up next to your marvelous original. I must frame it though. Where @Zetterstrand? Birger Jarlsgatan?

[Kristoffer Zetterstrand @Zetterstrand]

Sorry to break it to you. It's a weird guy in a fez holding a stick.
One of the strangest paintings I've made.
I remember painting it when I went to the Royal College of Art. Maybe 1997??

[Public Media Alliance @PublicMediaPMA]

🧐 How are #PublicBroadcasters moving to a #digital future?

This was the topic of our #roundtable last month, exploring how #PSM are adapting to the demands of the digital age.

You can read an event summary plus #watch a presentation from @OlleZ... 👇
https://t.co/AiMa6fSuO4

[Olle Zachrison @OlleZ]

Yeahj, 13 followers! Like being thrown back to 2009, I feel young again, I think🤔#threads

[Public Media Alliance @PublicMediaPMA]

🚨 In November, a group of PMA members got together to discuss the challenges & opportunities for #PublicMedia moving to a #digital future!

The group also heard from @sverigesradio's @OlleZ about their digital approach.

Read the summary 👇
https://t.co/AiMa6fRWYw

[Olle Zachrison @OlleZ]

Thanks @kurczabinska and the other participants for a great discussion and Summit. My conclusion: we have to believe in ourselves and enlarge the digital reach of our trusted PSM brands in the age of generative AI.

[EBU @EBU_HQ]

💬 One of our panel sessions this afternoon discussed values & ethics in the era of #AI

❓ How do you feel about the AI-powered future in #PublicServiceMedia?

(71% of our audience @CERN feel positive!) 👀
@Dr_JMRickli @kurczabinska @monikagarba @OlleZ @kati_bremme @AlexBritoRTP

[Alexandra Borchardt @AlexaBorchardt]

Really, really glad to have Felix on board (again) as author of the 2024 @EBU_HQ News Report on #GenAI. We will make sure all the evidence is considered (see his thread on new AI Charter). @OlleZ @kati_bremme @kurczabinska

[Olle Zachrison @OlleZ]

Don’t agree with all your conclusions being a publisher but respect your perspectives @elitasson. Thanks also to pro-moderator @pauspling and fellow panelists @chrismoranuk @AgnesStenbom. #tidskriftsdagen23

[johan @elitasson]

My 🌶️ spicy post-thoughts after last week's AI panel discussion at @SvTidskrifter together with @chrismoranuk (@guardian), @AgnesStenbom (@SchibstedGroup), and @OlleZ (@sverigesradio).

What was I doing on the same stage as the head of AI and innovations at these top-tier media houses?

I see my role as the counterbalance to what easily becomes group thinking within an industry. Since I’m an engineer with a business mindset and no dog in the game, my comments are purely made from a technical and business perspective.

Since we only had 25 minutes on stage, here are my post-thoughts we didn’t have time to discuss.

## TRANSPARENCY

My brain translates “transparency” to “journalists want to make sure that content written by an AI, is clearly labeled as AI-generated”. The same discussion was probably taking place in the late 18th century when, instead of items being produced by hand, items started to be produced by machines.

Here’s a challenge: Look around and point at handmade things. There is not much to point at. Machines make most items. This is not controversial (anymore).

## RISK AND HUMAN-IN-THE-LOOP

The example on stage being a newspaper in Norway incorrectly reported that a famous football player was shot dead. The article was generated by an AI and published without a “human-in-the-loop.” This was obviously a mistake, but mistakes alone are not a reason to stop progress.

The same phenomenon happens in the autonomous car industry. Tesla now has proof that their autonomous cars are statistically safer than human-controlled cars. But, whenever a Tesla car on autopilot is involved in a car crash, people push to halt its use.

Progress must be approached with caution — but not stifled by fear.

## WHAT HAVE YOU ACCOMPLISHED?

I’ve heard people answer this question a lot lately — both in a journalistic context and elsewhere. To my surprise, 75% of the answers are a variation of “We’ve created a policy describing what we’re not allowed to do with AI.”

EU regulators would be proud...

## CONCLUSION

- Don't fear machines. Use them as a tool to 10x yourself.
- Don't minimize risk. Some rockets will blow up before we reach Mars.
- Ignore people who write "policy documents." Focus on actually doing.

[Justyna Kurczabinska, tweets are individual @kurczabinska]

@_FelixSimon_ happy to be here , excellent moment to start brainstorming our next @EBU_HQ news report on GenAI scheduled for 2024 . Will be sharing the best of @OxGenAI with other authors @AlexaBorchardt @OlleZ @kati_bremme

[Olle Zachrison @OlleZ]

@Zetterstrand I know the proud owner of this painting @Zetterstrand - thanks for the party!

[Olle Zachrison @OlleZ]

Great overview of the importance of AI in investigative journalism by @MarinaWalkerG at the pre conference for #GIJC2023 in Göteborg, Sweden. https://t.co/K4fbjSUc7D

[Olle Zachrison @OlleZ]

New job for me at @sverigesradio from Oct 1st: Head of AI. New company role that will try to accelerate AI for different relevant fields at SR, like editorial, newsroom systems, process efficiency etc. Looking forward to more exchanges on #ai #journalism! https://t.co/fTjtvPhkjR