olly jones

GTG Studio
@myosin_xyz
Rootstock Labs

[olly jones @ollyjjones]

@marko_vukolic Truly promising tech coming from @BTCScalingLabs

[olly jones @ollyjjones]

Juicy read if you're running social for any web3 project: https://t.co/F3gMNH8fgG

[olly jones @ollyjjones]

Most web3 social media is complete garbage, and @kalashnikovapv explains exactly why in her latest piece.

It’s all fake metrics, bought engagement, and content that sounds bland.

This approach wastes money and builds nothing.

[olly jones @ollyjjones]

3/

The founder-led content angle is spot on too. People follow people, not brands.

When founders show up with real voices instead of ghostwritten corporate speak, it actually builds trust and community.

[olly jones @ollyjjones]

Just created my Circles profile! Looking to get trusted by someone who’s already in the network. @aboutcircles
https://t.co/kaonFpwXjo
https://t.co/NwhrgW9EoC

[Circles @aboutcircles]

Introducing Circles — an ambitious experiment on money.

For the first time ever, you can create your own money without needing a bank or a government. 🧵

[etherfuse @etherfuse]

¡México lindo y querido! 🇲🇽 Este 22-24 de mayo, nos unimos a @StellarOrg en español para el Marketing Hack.

Desde CDMX y online, vamos con 2 tracks de Contenido y GTM, porque construimos en Stellar y queremos llegar a los mexicanos.💥

Reserva tu lugar 👉https://t.co/ZmIm4ncP7w

[olly jones @ollyjjones]

3/3

If you're choosing a marketing partner, don’t just ask for a pitch deck. Ask where their focus actually is.

[olly jones @ollyjjones]

Traditional agencies lose focus as they scale.

Chasing awards, rebrands, and founder clout instead of client outcomes.

I’ve seen it happen all too often.

[olly jones @ollyjjones]

2/3

The network model solves this: No egos. No internal vanity projects. Just sharp execution, transparent pricing, and a structure built to prioritize client success.

Network agencies prove that you don’t need to grow loud to grow right.

[olly jones @ollyjjones]

Been saying this for years. Agencies scale terribly. Partners focus on profits > clients, employees burn out, and freelancers get zero upside. This anti-agency network approach is exactly what the industry needs.

[Blake | eruditemonkey.eth 〽️ @blakeminhokim]

What if the entire agency model is fundamentally broken?

We built Myosin as the "anti-agency network" where:

• Partners don't extract value from talent
• Specialists > generalists
• Flexibility beats rigid retainers
Our results with @solanamobile & @RariChain prove networks outperform hierarchies every time.

Read my full breakdown and tell me if you think we're onto something: https://t.co/NMmHn3JLOX

Are we so back? 👀🔥

[olly jones @ollyjjones]

3/
✅ 1000+ marketing initiatives in 2023
✅ 40 funded projects
✅ All community-driven

Empowering users, not controlling them.

Polkadot's doing it at ecosystem scale.

[olly jones @ollyjjones]

Spent a decade watching Fortune 500s waste millions trying to control their brand

meanwhile, @Polkadot built differently:

[olly jones @ollyjjones]

2/

Instead of a marketing dept they created infrastructure for their community to build

🔰 Clear proposal frameworks
🔰 Transparent treasury
🔰 Open brand resources

And it’s all led to:

[olly jones @ollyjjones]

4/

What you should track:

• Weekly active users
• Net revenue retention
• User acquisition cost
DM me for the framework.

Stop burning cash on misaligned marketing and start building solid growth.

[olly jones @ollyjjones]

Why Your L2 Marketing Is Burning Cash

You wouldn't deploy without testing. So why are you launching marketing without auditing?

After analyzing L2 protocols, here's what kills growth 👇

1/ The Credibility Crisis

What you claim: "Ready for millions of users!"

[olly jones @ollyjjones]

3/

Result:

• Wrong user acquisition
• High support costs
• Wasted marketing spend

3/ The Metrics Trap

What you track:

• Total addresses (useless)
• TVL spikes (vanity)
• Twitter engagement (irrelevant)

[olly jones @ollyjjones]

Bitcoin = Digital Gold
Solana = Fast Trading
Ethereum = ???

Good.

The most powerful platforms don't fit in a tweet.

Deep dive on why Ethereum's complexity could be its superpower: https://t.co/mPfbalilA7

[olly jones @ollyjjones]

Crypto's Dirty Secret:

Most agencies charging $50k/mo retainers are googling "what is a blockchain" after your kick-off call.

Our @myosin_xyz team boasts battle-tested web3 specialists who've been here since 2017.

Here's proof: https://t.co/SKMZKRRKic