OluOlu

EdTech Consultant | Trainer | Politics | Writer | Chelsea FC 💙 | Nigeria Must be Great 🇳🇬

[OluOlu @oluvickie]

X recently paid out ad revenue and while some premium users are smiling to the bank, others are lamenting.
Based on observation, I know why a lot of people were either paused, or did not meet the payout limit despite high impressions.

There are many common mistakes that make you miss out on ad revenue, and when I got the blue tick, I made the same mistakes. But I do research, I notice patterns, and I know how to learn from mistakes. I will be sharing most of what I discovered and I hope it will help you as much as it has helped me.

I know you want to see screenshots as proof of how this information has helped me. I don't have screenshots to share. I am only sharing the information that has helped me to redirect my strategy. I have not been monetized yet, but like many other X users who have upgraded to premium, I did it with monetization in mind. I am not ashamed to say it. It is a legitimate way to earn income.

I joined Twitter in 2012, and since then, I have been mainly a silent observer, just read, scroll and pass. However, I realized that I spend an inordinate amount of time on X, so rather than just use it as a form of amusement, I can as well earn from it, because I have a sound mind, and I have high value content.

The first thing you need to know is that creator ad revenue is a business idea, not a community empowerment programme. X was originally not built for ads, so it wasn't making money.

Elon wants X to be attractive to advertisers. Advertisers will not place ads if they are not sure of visibility to the right audience. Are you getting where I am going with this?

That is why everything centres around premium followers and engagement from premium subscribers. Because not only are premium users perceived to be serious people, they are also perceived as users who have the money to be able to convert ads (i.e. they see an ad, and make a purchase).

Therefore, the ad revenue comes from engagement on original posts on your own timeline. So if your timeline is full of reposts, X believes you have nothing to offer.

This is where having a niche comes in. You cannot post randomly and expect engagement. You need to be consistent in your messaging, and this will attract followers who can relate to your content. There is a lot of information on discovering high value niches so I won't bother with that.

Commenting under big accounts is good for visibility and helps impressions, but impressions simply mean the number of times people have viewed your post. Ad revenue comes from you having a post that makes followers engage such that the activity generated by your original posts is enough to justify placing ads in your comment section.

This doesn't mean that commenting under big accounts is bad, just make sure that when you comment under big accounts, it is an account in your niche, so that you can use your comment to create visibility, and redirect people to your own original content.
So if you have a pinned post, after making your comment, you can add things like 'check my pinned post to see how I do xyz...'

The quality of comments is also very important. One-word comments like 'nice,' 'sharp,' 'great' are viewed by X as engagement farming. It will get you visibility (impressions), but it will do nothing for your ad revenue. In fact, you may end up getting some form of restrictions, because X is actively trying to shut down bots, spam, and any activity that reads like engagement farming.

Follow for follow can help you get premium followers, but it doesn't help you grow your account to the point where you can generate ad revenue. This is because you end up having followers that are not interested in your niche, so when you put out high quality content, they are unable to relate or engage.
For example, you have 500 premium followers with a variety of niches. If you post football content, and your premium followers are in crypto or skincare niches, they will not be able to engage your posts as much as if at least 80% of your premium followers are football enthusiasts.

Prior to X monetisation, you followed accounts because you wanted to see more of their content. After monetisation, you started following accounts so that they would follow you back. The result is that you are 'mutuals' but there is no shared interest. You both cannot engage with each other's posts.

Lastly, it is important to know the content types that work best on X. Remember, because the aim is advertising, retention is very important. So posts that retain followers on your content are good for ads. The algorithm (and payouts) reward content that drives replies and keeps Premium users engaged longer.

Such content includes:
Videos (especially longer ones) — Highest engagement and watch-time value.

Long form posts like this one you're currently reading. If audience reads to the end, it helps retention.

Visual + text combos (images, infographics, carousels).

Polls, questions, hot takes (that spark debate without violating rules).

Educational/value-first content (guides, breakdowns, behind-the-scenes, case studies, industry commentary).

Conversational/reply-heavy posts — Reply thoughtfully to big accounts in your niche.

Like any other thing that involves making money, earning a share of ad revenue from X is hard work. Forget all those accounts that try to simplify what it entails; they are trying to get your attention and use you to meet their own targets.

Have high value content, be consistent, don't push false content or rage bait people, and watch what you have been chasing come to you.

In addition to organically growing my account and sharing valuable content, I also post insights on AI in Education, I discuss Nigerian politics, and I discuss football.If any of this resonates with you, follow me for more of my content.

*Image generated using @grok

[Copy Counsel @BenYousef_E]

Mbappe literally did it at 24. Even scored a hat trick.

[OluOlu @oluvickie]

Dude handled one training session and decided he can't live life this way 😂😂😂

[The Touchline | 𝐓 @TouchlineX]

🚨 𝗡𝗘𝗪: Xabi Alonso has told five Chelsea players they are free to leave the club this summer.

• Filip Jørgensen
• Axel Disasi
• Benoît Badiashile
• Alejandro Garnacho
• Liam Delap

— @TheSunFootball

[OluOlu @oluvickie]

Silence is a powerful tool that leaves a lot to the imagination.

[Ms•Deee @deeeeoflagos]

I wonder why people feel if we don't talk for a while I'm automatically beefing you.

It's so weird, Life no dey touch you?

[OluOlu @oluvickie]

The worst part is that Tinubu said he will continue from where Buhari stopped. He further doubled down and said he is Buhari and Buhari is him.

Now his COS was caught with his hand in the pie and Tinubu said he has faith in him.

A doomed nation through and through.

[RAY 🌊 @SlimmytiNY]

Accountant General Thief

Attorney General Thief

Minister for Aviation Thief

SGF Thief

CBN Gov Thief.

These are BUHARI’s Legacy.

BUHARI was a calamity that should never had happened to this country.

[OluOlu @oluvickie]

If you think he really did this without some form of coercion or threats, then I have a refinery in my backyard to sell to you.

[Sir Francis @imariabe_jnr]

Sometimes, resist the urge to fight for the poor. The deceased's father has withdrawn the case. Case closed.

Rest in peace to the dead.

[Malachy Odo II @MalachyOdo1]

After being called to Bar, I was naive enough to believe that as bad things were, the Nigerian Police had a RED LINE which no Nigerian, no matter how highly placed could cross.

I was given a reality check few years later when a client was shot at point blank in broad daylight in Epe by political thugs with hundreds of people as eyewitnesses.

Got to Panti after the killers were arrested only to be told they had been released on bail..

Released? In murder case? I felt disvirgined.

[OluOlu @oluvickie]

Protecting the lead with 30mins to play is an open invitation for your opponent to attack, especially when you take out all the players that can hurt them.

[Oyiga Micheal @Nsukka_okpa]

In a World Cup semifinal, when you are 1-0 up against a team like Argentina, you protect the lead.
Every single manager does it. Jose Mourinho built a career on it.
If it works, it’s genius. If it fails, it’s terrorball. Tuchel didn't fail the tactics; the execution failed him.

[OluOlu @oluvickie]

Noted

[⛔️⛔️ @_EJI_]

Oriyomi Messi sabi die

[OluOlu @oluvickie]

Greatness ni

[⛔️⛔️ @_EJI_]

Messi great die!

[OluOlu @oluvickie]

Argentina look like they are more interested in wrestling than football tonight.

[OluOlu @oluvickie]

@WristByAde Too bad

[OluOlu @oluvickie]

I think Kante would have brought some balance to the French team in this game.

[OluOlu @oluvickie]

@Dayveed_Ade I thought I was the only one who saw it. Tchouameni had no business being on the pitch tonight.

[ُ @Asensii20]

Maybe Portugal weren’t so bad after all..

[OluOlu @oluvickie]

Absolute tactical masterclass from Spain. De la Fuente really did his homework well, and neutralised France's attack and midfield and Deschamps had no response.
I was rooting for France but with the way Spain played today, they deserve to be in the final.
#FRAESP

[𝐏𝐫𝐞𝐚𝐜𝐡 𝐓𝐡𝐞 𝐆𝐨𝐬𝐩𝐞𝐥 @Preach_DGospel]

.
DEAR @officialEFCC

Last night, your officers barged into my accommodation and harassed me. It was an experience I never expected, and it left me asking serious questions about how citizens are treated.

I believe every Nigerian deserves to be treated with dignity and respect. If there are questions to ask or investigations to carry out, they should be done professionally and within the law, not through intimidation.

BUT ONE QUESTION KEEPS COMING TO MY MIND:

● What business does the EFCC have with religion?

The EFCC was created to fight economic and financial crimes, not to interfere with people's religious beliefs or personal opinions. Since when did expressing or discussing religious views become part of the EFCC's job?

Nigeria is a country where freedom of thought, conscience, and religion should be protected. No one should feel threatened because of their beliefs or the opinions they express. And if you think this is a false allegation, we can go to court.

We must continue to speak up for justice, accountability, and the rights of every citizen. Today it may be me; tomorrow it could be someone else.

[E @Ellis_]

Being able to look after your mum after all the sacrifices she made for you is truly a blessing & I hope everyone gets to experience it.

[Chukwuedozie Nwa Charlie @TheCharlesIsidi]

There was a time when people used to drive around this country for the weekend. Insecurity is holding back national integration.

[BudgIT Nigeria @BudgITng]

Wait till you see what we found.

• ₦3.5bn for a Technical & Vocational Training College in Kaduna.
• ₦1.4bn for road construction in Ogun.
• ₦700m for dental X-ray machines and dental chairs in Ekiti.

All under the National Commission for Almajiri and Out-of-School Children Education.

And this wasn't a one-off.

While analysing the 2026 budget, we found 11,122 constituency projects worth ₦6.93 trillion that blur agency mandates, making it harder for Nigerians to follow the money and hold the right institutions accountable.

We unpacked what this means for the credibility of the 2026 budget in our Federal Government Approved Budget Analysis.

Every Nigerian needs to know what the government is doing. Read 👉 https://t.co/nxkE5yEr64

[Tony D @tonydpoison]

That scroll to find your year of birth is becoming increasingly offensive smh