Omar Kandil

Co-Founder & CEO at OBCIDO & Talentdu | Digital Marketing Expert, Advisor, Coach | 100+ Clients, Fortune 500

[Omar Kandil @omarkandil_]

Content Writing vs. Copywriting: What’s the Difference?
Copywriting: Short, persuasive, action-driven (think ads, emails).
Content Writing: Educational, informative, relationship-building (think blogs, ebooks).
Both are essential for a balanced marketing strategy—copy drives quick results, content builds lasting trust. Know the difference, and you’ll make a bigger impact. #MarketingTips #Copywriting #ContentWriting

[Omar Kandil @omarkandil_]

What I Check When Hiring on LinkedIn: 🚩 & ✅

🚩 Red Flags:
No profile picture = Disqualified
Poor profile pic = Disqualified for comms roles
Name in lowercase = Disqualified
Spelling/grammar mistakes = Disqualified

✅ Green Flags:
Optimized, complete profile
Active, engaging with posts
Relevant experience
Proactive outreach

Stand out with attention to these details, and you’ll boost your chances of landing an interview! #LinkedInTips #Hiring

[Omar Kandil @omarkandil_]

Don’t rely on Advantage+ alone without testing. This simple test helps you make data-driven decisions for your campaigns.

#FacebookAds #DigitalMarketing #AdTips

[Omar Kandil @omarkandil_]

Find the Winner:
The ad set with more leads and a lower CPL is your winner. Turn off the other ad set, reallocate the budget to the winning one, and focus on optimizing.

[Omar Kandil @omarkandil_]

Let It Run:
Allow both ad sets to run for two days. Then, analyze the results.

[Omar Kandil @omarkandil_]

Use the Same Creatives:
Add the same creatives to both ad sets. Set the same budget for each, say $30/day.

[Omar Kandil @omarkandil_]

Start with Two Ad Sets:
Launch your campaign with two ad sets: one using Advantage+ and another with targeted parameters like demographics and interests.

[Omar Kandil @omarkandil_]

Why You Shouldn’t Trust Facebook’s Advantage+ Targeting Without Testing It First 🧵

[Omar Kandil @omarkandil_]

If you’re an experienced marketer, here’s a tested approach to ensure Advantage+ works for your niche:

[Omar Kandil @omarkandil_]

Facebook’s Advantage+ targeting sounds like a dream—letting you skip detailed targeting and trust the algorithm completely. But is it really the best option for your ads?

[Omar Kandil @omarkandil_]

These tools have been game-changers for me. What tools do you find invaluable for your business? #Entrepreneurship #BusinessTools #Startups

[Omar Kandil @omarkandil_]

10 Tools Every Agency CEO/Founder/Entrepreneur Should Be Using to Save 20+ Hours a Week 🧵

[Omar Kandil @omarkandil_]

Zoom:
Zoom is still my top choice. Upgrade to unlimited meeting time, customize your invite link, and integrate with Calendly for the best meeting experience.