A huge thanks to everybody who joined us for #NumbersInNarratives!
For those that registered but didn't get to watch, we'll be sending you a copy of the recording along with the presenters' notes.
We look forward to seeing you in our future webinars next year!
@AravinS of Kamber shares that looking at data describing a point of time, at a far greater level of accuracy- is the future of what we do.
#NumbersInNarratives
A word of caution from @Soenke_Lorenzen (of @Greenpeace Int.): "To drive just by the numbers can lead to a car crash."
You need both quantitative data and qualitative insights.
#NumbersInNarratives
“I baffle at the number of strategies that are written without references to easily accessible data.” -@AravinS (partner & head of Kamber)
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One of the biggest things that stood out from the report for @Soenke_Lorenzen was the reduction in narrative congruence. During pre-elec, there were more common topics that people could gather around, but post-elec, you could see two very distinct narratives happening.
@karlocleto shares that “this tool allows us to discover smaller narratives in an unsupervised way," thus minimising our biases coming in.
#NumbersInNarratives
What were people talking about leading up to the US Elections? Here's a glimpse into the Left, Right, and Center-Engaged Conversations.
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In the report, you can see a list of the most influential actors based on 3 objective metrics: influence, activity, & engagement. These are all based on network statistics.
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With this media monitoring tool, @karlocleto1 of @comms_m2 shares that "We can listen to individual, social clusters that share the same stories or react to the same contact"- which is something that other tools may not be able to do.
#NumbersInNarratives
What do we mean when we say 'narrative'? @karlocleto of @comms_m2 simply defines this as "a story shared among people” that “usually relate to topics/themes that people care about” #NumbersInNarratives
Journalist @zakyuson shares that "the value of data is actually worth more than we think."
Find out exactly what this means in the rest of today's episode! #NumbersInNarratives
Thank you for signing-up for #NumbersInNarratives! Join us as we unpack the stories behind the electoral outcome in just 30 more minutes. Please check your email for the login details.
A storyteller at heart, @zakyuson is eager to collaborate with others & share interesting narratives. This time, he's joined by 3 data analysts as they delve into what went down at the US elections.
Dec 9, 3PM! Register at https://t.co/lcwry7MFIp
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Prior to the US elections, many individuals took to Twitter to voice out their political opinions. What were these conversations like and how did they choose which to participate in?
Find out more in our next data-driven episode! https://t.co/lcwry7MFIp #NumbersInNarratives
Leading up to the US Elections, we found that Trump was soaring on social in terms of influence, activity, and interest. But how much power can a tweet actually have?
Join us as 3 data-driven speakers share their report on the presidential results.
https://t.co/lcwry7MFIp