15yrs of taking the suck out of eLearning, co-founded GForce Learning and ReviewMyElearning. Excels at making software do the unexpected with JavaScript.
I build AI systems for instructional design.
For 15+ years I’ve worked in eLearning.
Now I’m automating the parts everyone secretly hates:
• SME brain dumps
• Storyboard → Rise workflows
• Course media production
• AI-indexable SPAs
Shipping in public at https://t.co/vdORe6izNc.
If you’re building with AI in L&D, we should talk.
We just built a tool to extract all the content from a SCORM package so that you can quickly rebuild your course in any tool. We even have an MCP if you are building with AI. Great for moving off your current tool 😄
https://t.co/Hoy8Sva8Z7
#elearning#edtech#Storyline #Articulate
A fourth carrier with small cells in the plan is overdue. Band 70 for D2D and rooftop cells is an old densification playbook, and it works. I believe that’s the part to watch. https://t.co/iXmFb8wGgg
SCORM was a necessary evil. After years of wrangling completion statuses and data silos, xAPI finally fixed the structural problem of LMS state tracking. The legacy process is the hardest bug to patch. #eLearning#LND
Moving beyond SCORM. Modern learning pipelines need flexible data models—not rigid wrappers. The future is open standards and composable components. #InstructionalDesign#EdTech
We almost quit https://t.co/ba5emQohuj last month. We tried to be everything to everyone—AI image tool, course builder, video editor. It was a mess. Reality check: focus on the single highest-leverage thing. Build that first. 🧵 #StartupLife#Product
Lesson learned: Don't over-engineer based on what *might* be a problem. Solve the core user pain point until it’s a solved, repeatable friction. Building for complexity debt is a sunk cost. Keep it simple. #StartupLife#EdTech
The biggest gap in L&D isn't building the course content; it's forcing application. You can quiz people a thousand times, but actual ugh moment learning — the hard, unskippable moment of use—is the bottleneck. Focus on friction, not finesse. #eLearning#LnD#StartupLife
Stop trying to build a generalist AI for #LnD. Focus on solving one single, nasty process problem first. That's where the compounding, repeatable value lies. Generalists sell features; specialists sell workflows. #EdTech#AI
We spent a week optimizing the sign-up flow, only to find the real bottleneck was the initial user psychology. Turns out, a simple 15-sec tutorial beats a perfect funnel every time. Simplicity > complexity. #StartupLife#LnD