Thomas Eichentopf

German is my language, and Europe is my home. Brand manager for Diamant Rad at Trek Bikes. Previously serving as assistant professor of marketing at Bocconi.

[Thomas Eichentopf @OnabikeCC]

Microsoft launches an updated #surface lineup and people go crazy that it doesn't include USB-C. I think: That's the most consumer-friendly thing they could do. #usbcisamess https://t.co/FOuQqWHhy5

[Thomas Eichentopf @OnabikeCC]

Tired of boring #GoPro videos? Just got a new GoPro Hero 7 #camera? Think about some accessories to level up your game. I put a few to the #test #goprohero https://t.co/LDBGN9eHuS

[Thomas Eichentopf @OnabikeCC]

Studie einer Master-Studentin an der italienischen Wirtschaftsuni @Bocconi: Kunden essen keine Insekten, wenn "Insekten" drauf steht. #dhdl #höhlederlöwen @voxdhdl https://t.co/1yyl5EH1Sn

[Thomas Eichentopf @OnabikeCC]

I always thought the best #actioncam is the one with the best image. It's not. #mokacam #gopro #hero #wanderlust https://t.co/iaF95KpV6a

[Thomas Eichentopf @OnabikeCC]

NLP, big data, and the replication crisis should be part of undergraduate marketing research courses. #goodteaching #backtoschool https://t.co/8XZaxID2hU

[Thomas Eichentopf @OnabikeCC]

@conordunnealot @larrywarbasse Good luck with your #NoGoTour - we enjoyed the Alps on a different route a few weeks back and ended the trip in pure happiness. Wish the same for you guys. https://t.co/xAzwcl33Xb

[Thomas Eichentopf @OnabikeCC]

Munich to Venice via the #grossglockner is not the most common #transalp route. We did it in August and I brought together our insights in one post. Videos of the ride included to create your appetite #cyclinglife #bikepacking. https://t.co/y0XBzT4pC6

[Thomas Eichentopf @OnabikeCC]

And on the 7th day, we reached #Venice. @GoPro #transalp #bikepacking #bikevideo #cycling #summer2018 #epicday #goproadventures #gopro_captures https://t.co/xAzwcl33Xb

[Thomas Eichentopf @OnabikeCC]

With my #100th tweet, I invite you to give a read to the #greatideas of fantastic young #scholars of #Europe. We came together at #yesmarketing. With these folks, the future is bright. #KnowledgeIsPower #goodresearch #actionableanalytics #freshinsights https://t.co/c5mbK1CggC

[Thomas Eichentopf @OnabikeCC]

The Wendelstein bike marathon is one of Germany's best organized touristic cycling events. I've ridden longer distances, but it was my first official marathon. Video, photos, and analysis. https://t.co/KZkILXuhGJ

[Thomas Eichentopf @OnabikeCC]

We're going on a #transalp. This year, we follow the #grossglockner route through Austria. In seven days, we'll be #cycling into Venice. https://t.co/ze282Qunia

[Thomas Eichentopf @OnabikeCC]

A short drive from Milan, nature is plentiful. Here are three day trips that fill a weekend rich of experiences. #gohiking #feelthenature #alps #liguria https://t.co/2qDKQ0eH3Z

[Thomas Eichentopf @OnabikeCC]

Today Chris #Froome might have lost the #tdf2108, but I saw him win the #giro. I had great fun on three days in Northern Italy. There is some irony, some sweat, some spectacular views, some rain, and some friendship. There might be some inspiration. https://t.co/cOigzqmbFl

[Thomas Eichentopf @OnabikeCC]

@winkeladvokat_ As far as we have communicated it to our students, the key difference is: an applied thesis is constrained to only managerial implications. A research thesis has theoretical/methodological novelty. Empirical method and thesis topic can be similar; the research thesis goes deeper.

[Thomas Eichentopf @OnabikeCC]

Make the master thesis great again: Students need to do empirical work, and we need empirical work to be replicated to solve the reproducibility crisis. #betterscience #openscience #betterteaching #jointhedebate https://t.co/gAP5Ow5Tp6

[Thomas Eichentopf @OnabikeCC]

Muddy Matti on a Mountainbike - He crashed!: https://t.co/kYFjKCG2Jy via @YouTube

[Thomas Eichentopf @OnabikeCC]

@STACPerformance won the @EUROBIKE_SHOW #eurobikeaward for their new smart trainer. It adds resistance control. Here's my review of the original trainer for @zwiftinsider. Still a happy user. Best #kickstarter I've ever supported. #staczero #newgear #zwift https://t.co/7B7QyUbZ5n

[Thomas Eichentopf @OnabikeCC]

#Eurobike is just around the corner and will showcase lots of fancy new #biketech. Here's my take on recent developments in the #bikecomputer realm. https://t.co/nQU2WTSSdb

[Thomas Eichentopf @OnabikeCC]

Thirteen boxes and three bags: Summer begins with a move to Munich https://t.co/LC9dUdB8ZE

[Thomas Eichentopf @OnabikeCC]

@quimartas At least it demonstrated to me how much you guys actually took away from the course. In that sense, it was maybe unnecessary, but valuable.

[Thomas Eichentopf @OnabikeCC]

Thanks for being a great and inspiring prof. Your class was truthfully the most interesting one I took at @Unibocconi, and, while I’m excited to finish with exams next week, I’ll miss having such an interactive and fun research class. #bocconi #ratemyprof https://t.co/qZFl2oZlbc