The Onchain Human

Building communities, marketing cool things & figuring out Web3 along the way

[The Onchain Human @onchainhuman]

But incase there are any humans or hiring managers out here looking for a Community Lead, Social Media or Marketing lead I might be the right candidate you’re looking for.

Here is the Linkedin link. You’ll be surprised what I bring to the table

https://t.co/88pVRy8iMt

[The Onchain Human @onchainhuman]

Been wondering - is it just me or is @LinkedIn having way more job posts lately but after applying.. complete silence.

Like, is there humans out there or are we just getting rejected by AI and feeling demotivated.

This is the first time I’m experiencing at this scale.

[The Onchain Human @onchainhuman]

Thought of the day: Just the right weather, but not the right market.

[The Onchain Human @onchainhuman]

@juampitech But where to look? All I have seen are layoffs, mostly in crypto startups

[The Onchain Human @onchainhuman]

Every time I open X for "just 10 minutes"...

I somehow end up with 27 tabs and three new rabbit holes.

[The Onchain Human @onchainhuman]

@MrCharlesky Interested for Social Media Manager role.

[The Onchain Human @onchainhuman]

@Akanshajain05 Interesting 🧐
M in.

[The Onchain Human @onchainhuman]

@JJJchain India

[The Onchain Human @onchainhuman]

The best marketers I know use AI to remove repetitive work so they can think more 😉

[The Onchain Human @onchainhuman]

@Param_eth Sad reality but most of the job posts on X are engagement farming.

There are lot of interesting people you meet out here ❤️

[The Onchain Human @onchainhuman]

@Jbm_dev I’m trying to build my personal brand.

[The Onchain Human @onchainhuman]

The traditional Web2 funnel feels incomplete in Web3.

Most analytics tools track:
clicks, signups, page views

But the real user journey starts after the wallet connects.

Discovery happens on X, Farcaster, Lens
Intent = wallet connection
Conversion = first swap, mint, or stake

And once users go on-chain, most teams lose visibility.

It feels like the next challenge isn’t just growth

It’s connecting off-chain behaviour to on-chain identity

[The Onchain Human @onchainhuman]

@ReddBanksss The use case exists. The problem is that most projects are building for token price, not for users who'd pay without incentives.

[The Onchain Human @onchainhuman]

@ReddBanksss Exactly. AI companies sell products. Most AI crypto projects sell narratives. One has customers, the other has speculators.

[The Onchain Human @onchainhuman]

The gap is simple. Activity is incentivised, adoption is earned

[The Onchain Human @onchainhuman]

Most crypto growth isn't fake
It's misread
We see activity and call it adoption
But activity can be bought
Adoption can't

[The Onchain Human @onchainhuman]

@JamesLaneAI @mailee_q Good question. Instruction ambiguity is common in any early-stage company, but Web3 adds outcome ambiguity; you're not just executing, you're figuring out what good even looks like.

[The Onchain Human @onchainhuman]

@ileke_airende @mailee_q Appreciate it 🙌. Most people underestimate how big that shift actually is

[The Onchain Human @onchainhuman]

@mailee_q It changes how you evaluate people too. Less about experience and more about how they operate when things are unclear

[The Onchain Human @onchainhuman]

@therollupco Makes sense. Agents can operate freely. The real challenge is how you build identity and reputation around them.

[The Onchain Human @onchainhuman]

@suraj_sharma14 @a16zcrypto Great list. Feels like most capital is still flowing into infra
while consumer demand is still catching up.