Paul Santos

Founder/CEO Patria Sports Consulting. Lover of 'The Beautiful Game', failed footballer, good pundit. 🔴⚪️ N London 🇬🇧🟢⚪️Lisboa ⚫️⚪️ Viseu 🇵🇹 my views

[Martin Ross @martingrantross]

🚨 Big breaking industry news - TEAM has lost its UEFA club competitions business with Relevent Sports Group entering into exclusive talks over a six-year deal 🚨

Full story ⬇️

https://t.co/e7T2Gq9aHO

[Peter Schmeichel @Pschmeichel1]

Parabéns @SportingCP 🏆⭐️💚

[SportBusiness @SportBusiness]

EXCLUSIVE: McLaren F1 is aiming to follow Ferrari into the title sponsorship market as it leads a pack of teams looking to secure MasterCard as a major sponsor.

SportBusiness understands #McLaren is one of four teams in talks with the payment services giant.

✍ @Matt_Williams61

[SportBusiness @SportBusiness]

EXCLUSIVE: Liverpool is set to swap Nike for Adidas from the 2025-26 season onward, SportBusiness can exclusively reveal.

The five-season kit supply deal would mark #LFC and #Adidas' reunion after a 13-year hiatus.

✍ @jonrest

FREE TO READ 👇

[Jon Rest @jonrest]

SCOOP: Liverpool set to swap Nike for Adidas from 2025/26 #lfc #adidas https://t.co/fBEsqVMl0o

[SportBusiness @SportBusiness]

League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.

Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.

FREE TO READ �League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.

Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.

FREE TO READ �League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.

Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.

FREE TO READ �League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.

Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.

FREE TO READ �League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.

Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.

FREE TO READ �League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.

Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.

FREE TO READ 👇

[Paul Santos @onesantos]

@kkfla737 Too simplistic 4 balance Wenger banging on about FFP long b4 it was a thing Arse ⬆️ST’s 22/23 1st time in 7 yrs research would tell u 26 vs 19 Prem Lge home games other teams ST’s. Changed that for the season 23/24but it’s still 22 games (inc. 3 guaranteed Champ. Lge. games etc)

[Paul Santos @onesantos]

I and many of you loyal subscribers @sportbusiness Media (formerly TV Sports Markets for the old school amongst us), will recall the print version of this, 500 + pages of data and deep dive analysis, frequently referred to as the ‘industry bible’, courier…https://t.co/QEGeUE4yVN

[Paul Santos @onesantos]

If the number of high profile bespoke projects SportBusiness has completed for PE, Investment, Finance entities, Rights Holders and Agencies across the last 12-24 Months is anything
to go by, then this is one not to miss! Kudos to the legend Frank Dunne f…https://t.co/MllCVyAVpZ

[SportBusiness @SportBusiness]

IMG Arena has filed a claim against rival fastpath data provider Stats Perform at the UK’s High Court of Justice, alleging Stats hired scouts to collect betting data across several European football leagues exclusively contracted with IMG.

https://t.co/kRSXJhPF1f

[Callum McCarthy @clmmcrthy]

Massive sports industry news breaking as veteran Viaplay boss Peter Nørrelund has quit after 20 years. He steps down from his role in April.

[Paul Santos @onesantos]

Boom 💥 ...another exclusive @croninbenjamin SportBusiness Amazon great to see yet more good news and investment in Women's Football, stellar line up and some big name partners for UEFA #UWCL #womensfootball #euro2025 #amzon #sponsorship #football https://t.co/bB5NmvxNww

[Paul Santos @onesantos]

Some great exclusives coming out of our SportBusiness #Sponsorship team, great work 👏 @croninbenjamin & team @faaezsamadi Matthew Williams Matthew Glendinning . Look out for both our #Formula1 exclusives in our SportBusiness #Sponsorship Newsletter which…https://t.co/5I24y20icn

[Paul Santos @onesantos]

Eyeballs up, new audiences and demographics, exciting season climax to last season and the storytelling around Formula 1 all contributing, dive deeper into the #Sponsorship deals here... https://t.co/Hopbe8Hmmb

[Paul Santos @onesantos]

Gutted I had to miss this, but as always the team on the ground are doing a stellar job - if you're attending @sportel Bali, want to talk all things #businessofsport #mediarights #asiasports #asiamediarights , know more about how SportBusiness Media #int…https://t.co/z8xyvL4H49

[Paul Santos @onesantos]

Please do get involved and let us know your thoughts, it will only take a couple of minutes and your feedback as always is invaluable👍
https://t.co/9XJATKqbul https://t.co/Fddt0HJhAI

[SportBusiness @SportBusiness]

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands.
https://t.co/F5ZHXq8Kwh

[Callum McCarthy @clmmcrthy]

EXCLUSIVE: Sky will be the new home of ATP and WTA tennis across the UK, Ireland, DACH and Italy from 2024.

Sky is expected to launch a dedicated tennis channel to support the acquisition.

https://t.co/FQqykeOiqT

[Faaez Samadi @faaezsamadi]

EXCLUSIVE: Barclays gets umpire's chair branding in new Wimbledon sponsorship deal
https://t.co/nQLtwMYjL3

[Paul Santos @onesantos]

Just posted a photo @ Monaco, Monte-Carlo https://t.co/YXLZu25sge