Celeste Ng

Senior product designer @ GIC | 🌷
Design, Tech, Behaviour
Notes from building, learning and paying attention.

[Celeste Ng @oneshortnote]

https://t.co/phVTNoHPNn 🌷
a digital space inspired by the rituals and emotions of floral arrangement.

In a world optimised for speed, efficiency & output, sometimes the experience itself is the outcome.

Built with
@ChatGPTapp @midjourney : assets
@claudeai @code : development

[Brian Chew @brianchew]

@oneshortnote showed soft garden, a gentle ai-assisted floral arrangement tool.

it was one of those demos where the point was not just the output, but the feeling around making something for someone.

really cool and thoughtful.

[Brian Chew @brianchew]

@itsnotchester from @mobbin invited me to a demo night with one rule: no slides / no polish needed.

@rubanlah, @soontiago, @rezailmi, @oneshortnote, @elston_ayx, @eggsvans, @woshiqijie, and edwina showed up with weird little things they cared enough to build.

recap thread 🧵👇

[Celeste Ng @oneshortnote]

Similar to Atmospheric Marketing:
Experience Economy

Consumers increasingly pay for memorable experiences, not just products.

Example:
A visit to Disney is remembered for the experience, not the rides alone.

Takeaway:
The experience becomes part of the product.

[Celeste Ng @oneshortnote]

Atmospheric Marketing:
Physical environments can influence behaviour and purchasing decisions.

Example:
Gentle Monster⁠ stores are designed more like art exhibitions than eyewear shops.

Takeaway:
Sometimes the environment does the selling.

[Celeste Ng @oneshortnote]

A small reminder from building Soft Garden:

Image quality and file size aren’t the same thing.

Some floral assets went from over 1MB to around 500KB with almost no visible difference.

[Celeste Ng @oneshortnote]

while building, i learned that “wrong” and “uninteresting” are not the same thing.

sometimes the failed versions are more memorable than the successful ones.

generated while experimenting with Midjourney. too cute to not share 🙊