onfocus

Onfocus helps online publishers solve the ad viewability challenge with predictive pre-serving technologies.

[onfocus @onfocus_io]

Time-based transactions : an opportunity for premium publishers ?
Any feedback from publishers who already implemented this or advertisers who would like to buy based on time ?
Check this article: https://t.co/Gyzk8lB6ms

[onfocus @onfocus_io]

less is more: "like Kiplinger, LittleThings and Dotdash also boosted ad revenue by reducing the number of ads on their pages"
Less ads, more viewable = more revenue !
check out this link https://t.co/I6ZhYwOEgx

[onfocus @onfocus_io]

Programmatic buyers will more and more use the V-CPM as a currency.
Publishers need urgently to focus on optimizing V-RPM (How much revenue for 1000 viewable impressions)
Stop measure and Optimize viewability to get more RPM
Check out the Appnexus article: https://t.co/NM3ds9utjq

[onfocus @onfocus_io]

Moins de pubs, plus visibles = plus de revenus pour les éditeurs
L'expérience de Kiplinger en UK https://t.co/t3z9EIRV1K

[onfocus @onfocus_io]

Less is More ! Less ads more viewable and everybody wins. More page-views and time per session, better UX and more efficiency (CTR) for advertisers)
Stop measure and optimize ! Quick win solutions exist...
The Dazed's experience: https://t.co/zpPZJ1fg4j

[onfocus @onfocus_io]

Great opportunity for publishers to valorize their inventory by optimizing viewability and advertsing clutter: 48% of advertisers believe there should be more focus on reporting the quality of ad placements and environments, rather than just reach...
https://t.co/cliIptHPle

[onfocus @onfocus_io]

Moins de pubs, plus visibles et tout le monde y gagne !
Plus de pages vues et de temps par session pour l'éditeur, plus d'efficacité (CTR) pour annonceur.
Des solutions simples et efficaces existent pour optimiser vos sites
L'expérience d'un éditeur UK https://t.co/zpPZJ1fg4j

[onfocus @onfocus_io]

Become a platform or die ? things are moving at European level to survive against FB and Google. Reassure the buyers with premium inventory, brand safe, fraud free, exposure time guaranteed and ease of buy could be the Key factors of success
https://t.co/vTkNJL0ZeD

[onfocus @onfocus_io]

L'union fait la force ! des éditeurs en Malaisie créent une place de marché premium
https://t.co/sldayL4QMg

[onfocus @onfocus_io]

Together, publishers could be stronger ! Buyers want to buy brand-safe environments at scale and with ease like on FB and Google. What about a platform combining premium inventory, brand safe, fraud free and guarantee of exposure time ? ... https://t.co/x4Lp4RHYhS

[onfocus @onfocus_io]

How to increase revenue owing to Time-based transaction ?Take the next logical steps—selling these through private marketplaces with an attached guarantee of price or spend https://t.co/6iJRhnAhZl

[onfocus @onfocus_io]

Why moving from CPM to CPH ? The FT experience that could be profitable to all premium publishers. https://t.co/ejdPe7PtH5
Time in-view is the new black : More info : https://t.co/W7rxIevvlR

[onfocus @onfocus_io]

"Among all the drivers that determine engagement with advertising, viewable time is by far the most important"
Check out this new study proving (again and again) the importance of time in-view https://t.co/nfKfLcZtDe
Want to know more about time in-view: https://t.co/aiVZZJmYX1

[onfocus @onfocus_io]

Some thoughts on how publishers could leverage viewability to increase their revenue
Stop just measure and leverage viewability
Publishers, media agencies or trading desks folk, I would be very pleased to read your comments/thoughts/criticism
https://t.co/hObJJ3aWYc

[onfocus @onfocus_io]

TIME IN VIEW MOST IMPORTANT FOR AD EFFECTIVENESS. This study is not brand new (2016). Are publishers able to build/manage a guaranteed time in-view package to better fulfill advertisers demand ? https://t.co/FKdRM3jcL2
#time in-view is the new black !

[onfocus @onfocus_io]

How to move from opportunity to see to certainty to see ? Maximum message duration, format, creative, advertsing context and clutter are key (P&G).Good news for premium publishers able to manage time in-view and advertsing clutter. NL Eyetracking survey https://t.co/8gTOg41qPq

[onfocus @onfocus_io]

A new study that proves (again) the correlation between time in-view and conversions. Time in-view is the new black to increase conversion. Publishers should build and manage ASAP guaranteed time in-view packages to better valorize their inventory.
https://t.co/1z1IoOgssA

[onfocus @onfocus_io]

Optimize impact not viewabilityViewability is a metrics to clean the inventory, not a KPI.Campaigns impact will depends more on In-view time, Format, creativity and advertising clutter https://t.co/XfOvCRkLc4

[onfocus @onfocus_io]

A nice picture for those who are still not convinced that:
- They should leverage on viewability rather than just measuring it
- They should focus on guaranteeing viewable impressions to increase CPM
- Or even better: guarantee that each impression will be seen 5s, 10s, 15s...

[onfocus @onfocus_io]

Publishers: How to deliver 70% viewable impressions ?
https://t.co/GBlH5B2xGu