Scott at The Online Rule

Sports marketing consultant. Sharing how football teams use digital marketing to engage with fans. Otherwise known as @ScottGoodacre.

[Scott at The Online Rule @OnlineRule]

You've probably seen Instagram's new linked Reels feature by now - everyone's been using it.

If you haven't, here are some early examples and some ideas you can try to create your first ones.

https://t.co/Qzn209vWDo

[Scott at The Online Rule @OnlineRule]

One of the best things @NUFC do with their video content is capture footage from the stands. It leads to unique angles of events, rather than everything being at pitch level or a broadcast angle.

[Premier League @premierleague]

No problem for Bruno Guimaraes 🫡

[Scott at The Online Rule @OnlineRule]

I had a dive into a recent study that identified 6 factors that shape how fans feel about clubs: history, community, handling criticism, leadership, passion, and loyalty.

I've got some ideas on how you can use them to strengthen your bonds with fans.

#SportsMarketing

[Scott at The Online Rule @OnlineRule]

These tips featured in my most recent newsletter, along with the study it's based on. You can find out more about that and read other pieces about sports marketing on the website.

https://t.co/50IkEB0IHZ

[Scott at The Online Rule @OnlineRule]

I had a dive into a recent study that identified 6 factors that shape how fans feel about clubs: history, community, handling criticism, leadership, passion, and loyalty.

I've got some ideas on how you can use them to strengthen your bonds with fans.

#SportsMarketing

[Scott at The Online Rule @OnlineRule]

Finally, fans want to feel like the club is loyal to them.

What are you doing to share their stories and their fandom with the wider community? It doesn't need to be big, just say thanks every once in a while. Feature long-standing season ticket holders, or do something for birthdays.

@SunderlandAFC are doing this well following their return to the @premierleague. They're telling the stories of the fans who follow them as they recognise how important fans should be to a club's identity.

[Scott at The Online Rule @OnlineRule]

It’s not just about trophies – fans are the true strength of a club.

A recent study has highlighted 6 factors that shape brand value: history, community, handling criticism, leadership, passion & loyalty.

Here are some ideas of how to use them 👇

https://t.co/yUd5Wx4MQO

[Scott at The Online Rule @OnlineRule]

@Jack_Mort10 That’s a very good way of doing it!

[Scott at The Online Rule @OnlineRule]

It doesn’t matter how hard you try, you’ll never match @fcunion_en’s majestic tone of voice. Every tweet is a joy.

[1. FC Union Berlin (English) @fcunion_en]

And that's half time on a gorgeous evening here in Fürstenwalde. And as the golden sun slips slowly behind the old roof of the Alte Försterei (yes, Unioner, that roof), it's 1-1, with Ljubicic's ludicrously early opener equalised by Jonas Nietfeld's glancing, diving header. #VSGFCU #fcunion

[Scott at The Online Rule @OnlineRule]

This may be the first time I’ve seen a club use a goal graphic for one they’ve conceded.

[Solihull Moors FC @SolihullMoors]

47' Goal for Yeovil scored by Junior Morias.
Moors 0-1 Yeovil

[Scott at The Online Rule @OnlineRule]

Love that this is called HP Source because their home stadium is called Huish Park.

Never miss an opportunity for a simple pun.

#SportsMarketing

[Yeovil Town FC @YTFC]

HP Source | Brackley Town 🎥

Take a look at an alternative view of our 2-1 win over Brackley Town under the Huish Park lights in the Enterprise National League.

#YTFC 💚

[Scott at The Online Rule @OnlineRule]

From 428 posts and 31.8m likes to unexpected stand-outs and authentic storytelling - see how Premier League clubs made Instagram their stage across the opening weekend.

#Digisport | #SportsMarketing

https://t.co/YnqI4URBmw

[Scott at The Online Rule @OnlineRule]

Last season's data reveals some fascinating trends in follower growth on Instagram across the top 4 divisions in England.

I looked at this growth as a % increase for the 2024-25 season. I'll break it down league by league in the thread that follows.

#SportsMarketing | #Digisport

[Scott at The Online Rule @OnlineRule]

Growth figures like these are a key indicator of how clubs are connecting with their audiences across the divisions.

I'll revisit this throughout the coming season to see who's leading the way.

[Scott at The Online Rule @OnlineRule]

Last season's data reveals some fascinating trends in follower growth on Instagram across the top 4 divisions in England.

I looked at this growth as a % increase for the 2024-25 season. I'll break it down league by league in the thread that follows.

#SportsMarketing | #Digisport

[Scott at The Online Rule @OnlineRule]

In @SkyBetLeagueTwo, @bromleyfc are the clear winners. They tipped above 20%, putting daylight between them and @BarrowAFC in second.

@ASFCofficial, @WFCOfficialm and @HarrogateTown round things off.