ON PURPOSE

A creative comms consultancy on a mission to drive #socialchange in India. Works in climate action, public health, education & gender equality.

[ON PURPOSE @OnPurposeComms]

@e4mtweets @Girisham1 @iamkatipatang @Ipsos @ashsingla @madhurimabhatia

[ON PURPOSE @OnPurposeComms]

By the time the brand posts the statement, the group chat already has a stronger opinion.

At the e4m PR and Corp Comm Women Achievers Summit 2026, Ashwani Singla, Ankush Chawla, Madhurima Bhatia and Jagruti Kirloskar joined Girish Balachandran for a conversation
#e4mawards #e4m

[ON PURPOSE @OnPurposeComms]

On who will own the narrative in 2030: companies, leaders, or communities. Somewhere between “earned media” becoming “earned trust” and communities moving faster than comms teams, the narrative no longer belongs to the person speaking but to the people responding.

#ONPURPOSE

[ON PURPOSE @OnPurposeComms]

Karthik Srinivasan helped us unpack personal branding without the usual “become a thought leader in 10 steps” energy.

From joining communications to overcome stammering, to building a career rooted in perspective, consistency, and intentional visibility.

@beastoftraal

[ON PURPOSE @OnPurposeComms]

The session reframed personal branding as less about being everywhere, and more about being remembered for something.

Shoutout to Karthik for the anecdotes, the honesty, and for making the internet feel slightly less chaotic.

#ONPURPOSE #UnScripted

[e4m Live @e4mevents]

What does this win mean to you?
Sudha Dandpany, Senior Account Director, On Purpose Consulting Pvt Ltd, shares her thoughts after being recognised at the #e4mprwomenachievers Awards.

#PRIndustry #CorporateCommunications #e4mawards

[ICCOpr @ICCOpr]

We’re delighted to welcome Girish Balachandran as Vice-Chair of the ICCO–UNDP Climate Communications Taskforce (CCT). 🌍
Together, ICCO and UNDP are driving impactful climate communications globally. We look forward to the achievements ahead this year.
🔗https://t.co/IyxCYC3NF5

[ON PURPOSE @OnPurposeComms]

Honoured to be recognised as the Best Organisation for Women Empowerment 2026 at the e4m PR & Corp Comm Women Achievers Awards.

Bahut kaam baaki hai.

#ONPURPOSE #Communications #WomenEmpowerment

[ON PURPOSE @OnPurposeComms]

We were fully prepared to make a serious corporate reel about women empowerment.

Then someone reminded us there's still much work to be done, despite having won this award five times.🏆

[ON PURPOSE @OnPurposeComms]

Sudha came for the work.
The award followed 🏆

Very proud to see Sudha Dandpany recognised as Emerging Leader of the Year at the e4m PR & Corp Comm Women Achievers Summit 2025.

@e4mtweets

#ONPURPOSE #WomenInLeadership #WorkplaceCulture

[ON PURPOSE @OnPurposeComms]

We’re grateful but even more aware that building equitable, inclusive workplaces is ongoing work. The kind that happens in conversations, leadership, culture, and everyday choices.

Very proud of the people who make this place what it is.

#ONPURPOSE #WomenInLeadership

[ON PURPOSE @OnPurposeComms]

Recognition once is special.
But five times makes you pause and reflect ✨

ON PURPOSE has been recognised as Best Organisation for Women Empowerment at the e4m PR & Corp Comm Women Achievers Awards 2025.

[e4m Live @e4mevents]

Honouring the voices shaping the future of communications. Congratulations to @Sudhadsriram @OnPurposeComms  for being recognised at the #e4mprwomenachievers Awards.

#e4mevents #PRandCorpComm #e4mprawards

[exchange4media group @e4mtweets]

As communication ecosystems evolve, the battle for narrative ownership is increasingly shifting between brands, leaders and communities.

At #e4mprwomenachievers, Jagruti Kirloskar, Brand & Communications Leader; Ashwani Singla, Founding Managing Partner, Astrum; Ankush R Chawla, Head-Communications, Kati Patang; Madhurima Bhatia, Head of PR, Media Relations & Partnerships, @IpsosInIndia; and moderator Girish Balachandran, Founder and Managing Director, @OnPurposeComms discuss who will truly own the narrative in 2030.

#BrandNarrative #StrategicCommunication #CorporateCommunications #e4mevents #PRandCorpComm #e4mprawards #e4m

[ICCOpr @ICCOpr]

Join ICCO Spotlight Month: #NextGen — “The Voices Shaping What Comes Next” 🌍

Featuring Karishma Hingorani, Kateryna Spivakova, Dan Vesterberg, Hendrik Stamm & Srishti Sharma.

📅 22 May 2026 | ⏰ 12 noon BST
Register: https://t.co/IUOGg9XFIB

[ON PURPOSE @OnPurposeComms]

Steering the conversation on the future of influence, trust, and communications.

📍 21st May 2026 | Eros Hotel, Nehru Place, New Delhi
⏰ 2:45 PM – 3:30 PM
See you there for an afternoon of strong opinions, fresh perspectives, and conversations that move beyond PR-speak.

[ON PURPOSE @OnPurposeComms]

By 2030, brands won’t own narratives alone.

Looking forward to an insightful discussion at the @e4mtweets e4m PR & Corp Comm Women Achievers Summit 2025 featuring Jagruti Kirloskar, Ashwani Singla, Madhurima Bhatia and Ankush R Chawla with @girishbalachan1

[ON PURPOSE @OnPurposeComms]

In a masterclass exploring what meaningful always-on engagement looks like today, rooted in culture, audience understanding, and storytelling that actually connects.

#ONPURPOSE #ETBrandEquity #Communications

[ON PURPOSE @OnPurposeComms]

The future of communications was very much in the room at the @ETBrandEquity Communication Summit (ICS) Certification Workshop last week.

Proud to see @DhunChhokar represent ON PURPOSE alongside Aanchal Jain, Director, Corporate Affairs at @MarsPetcareUS India.