Open Strategy Partners

OSP helps B2B tech companies with positioning, messaging, and AI-ready marketing strategies with MX and GEO in mind.

[Open Strategy Partners @open_strategy]

"Create good content. Not SEO content or clickbaity content or even marketing content. Just good content. For whatever purpose you want it to serve."

https://t.co/pcikmFKbgO

[Open Strategy Partners @open_strategy]

In case you missed it in all the holiday kerfuffle, our own Robert Douglass was a guest star on the sustainOSS podcast. Here's his episode so you can start the new year with renewed excitement for sustainable #FOSS projects.

https://t.co/OnAYijFJx9

[Open Strategy Partners @open_strategy]

Even as #SEO significantly shifts, one thing remains central: Google's "preference for unique, expert-driven content that humans...craft."

Make it personal: keep the human in your online presence!

https://t.co/p7y6AxYwqS

[Open Strategy Partners @open_strategy]

We've been on a real resource roll!

What would be most helpful for you as we look ahead to Q1 content goals?

📝 Writing guides
✔️ B2B Marketing guides
👥 Workshop guides
🎤 Multiformat content like our podcast and videos
👩‍💻 Devrel tools

[Open Strategy Partners @open_strategy]

#Positioning can help your stakeholders understand your #startup's goals. Emily Omier dives into the heavy psychological load that comes with running a business out in the #OpenSource:

https://t.co/6gtq2vaXf8

[Open Strategy Partners @open_strategy]

Content marketing and SEO grow in the same orchard. Our new guide shows you how to keep your crop healthy with sustainable systems.

When caring for a long-term investment like your marketing strategy, it helps to have a team of expert orchardists.

https://t.co/Gvy4oG0XjP

[Open Strategy Partners @open_strategy]

Set a goal to connect with an #OpenSourceMarketer. You deserve a marketing partner that

-Understands (and lives!) #OpenSourceValues
-Understands (and contributes!) #OpenSourceProjects
-Understands (and practices!) what it takes to keep #FOSS projects/products sustainable

[Open Strategy Partners @open_strategy]

#OSPea Robert Douglass talks Drupal Certified Partnership and economic sustainability for #OpenSourceProjects.

Listen to find out why “Open Source is like a free puppy" (hint: be a maker, not just a taker)

https://t.co/oBxPKbP3mx

[Open Strategy Partners @open_strategy]

As we make new goals for the new year, it's worthwhile to pause for useful data.

You might start with the Linux Foundation's report: the Census III gathered millions of data points to examine security, collaboration, and innovation in #OpenSource.

https://t.co/QCzWU3iSKw

[Open Strategy Partners @open_strategy]

Why do I need marketing if I'm working in open source? Getting your voice heard means finding a community to work as an amplifier. Open source marketers help you find the people you need to sustain your #FOSS projects.

Plus, we're part of that vocal team😉https://t.co/59WJLmSmqo

[Open Strategy Partners @open_strategy]

If you're still running on Drupal 7, it's past time to consider upgrading—support ends in a little less than a month, which means a lot fewer eyes on potential security vulnerabilities. Have you checked out the cool new features of Drupal v.11 yet?

https://t.co/Pphi4DLBVU]

[Open Strategy Partners @open_strategy]

Want a b2b tech marketing agency that lives its values? Use an open source marketer: #OpenSourceValues means shared resources (Ours: https://t.co/59WJLmSmqo).

If you're already in the #FOSS world, an enthusiastic marketing partner who shares your values gives you a head start.

[Open Strategy Partners @open_strategy]

No idea where to start on your SaaS or Tech communications? We've got your back.

OSP experts compiled a guide to 10 key components. Build a successful, strategic, multi-channel communication plan that starts with a Value Map.

https://t.co/uq3KzHOowh

[Open Strategy Partners @open_strategy]

An #OSPea spotted in the wild! Felicity hosted the final session at #WritetheDocs in Australia at the end of November. It's amazing how lightning talks about failed tech writing can bring us together.

Also, check her excellent nerd glasses.

[Open Strategy Partners @open_strategy]

A week later, we're still thinking about #T3CON in Dusseldorf and all the fun our team had learning about TYPO3—and doing our part to adjust perceptions of the cranky #TYPO3 community.

Read the recap here: https://t.co/EuwpYKsGk7

[Open Strategy Partners @open_strategy]

When you draft #MarketingContent, consider the #Meta structure. Check out the comprehensive #OSPGuide to writing titles and meta elements within your next compelling piece of content.

https://t.co/oEG3lUzlGs

[Open Strategy Partners @open_strategy]

Grammar Girl interviews one creative company that came around on their hardline no-AI policy:

At OSP, we use some AI tools in our workflow: how about you? Where do you see these tools as supportive or limiting to your team's writing workflow?

https://t.co/loik03LwBb"

[Open Strategy Partners @open_strategy]

Interesting news in the crossover space between #OpenSouce and #AI: computer science synthesizer OpenScholar seems to be outperforming academic research tools built on ChatGPT, both in terms of information reliability and accessibility.

https://t.co/v17kPMPo9p

[Open Strategy Partners @open_strategy]

An #OpenSourceMarketingAgency is a partner in your mission, helping your work get noticed—by your community and customers. Excellent marketing content means more support and sustainability for your projects—whatever stage they're at.

[Open Strategy Partners @open_strategy]

We love to see an #OpenSource alternative making waves—or is it ruffling feathers, in this case? Either way, it'd be hard not to see just how high X competitor #BlueSky has soared.

https://t.co/8ETKHPSYuq]