Oresti Patricios

Love branding, marketing, economics and having fun. A free market believer so that we can build Africa into a competitive continent. @ornicomedia

[Oresti Patricios @Orestaki]

South Africa Needs a More Accountable Programmatic Advertising Ecosystem

A recent article published on @Bizcommunity by Marc Dhalluin of TruthsetsOnline highlighted a challenge that many of us in the advertising industry have known about for years: despite improvements in digital advertising transparency, a significant portion of programmatic advertising spend still fails to reach real consumers in meaningful ways.

Read the full article here:-

https://t.co/e3Y7qLk0WR

[Oresti Patricios @Orestaki]

I wonder how many people are working in Mexico right now ?

[Oresti Patricios @Orestaki]

Anil Seth, in Think Big came up with the best saying for now.

Large language models are “stochastic parrots” — systems that can generate human-like language by calculating statistical probabilities but without truly grasping the meaning.

Love it so much.

[Oresti Patricios @Orestaki]

Africa 200 ranking reflects growing confidence of Pan-African brands
South African brands dominate the Africa 200 2026 report by Brand Finance, accounting for 71% of total brand value, with 104 brands worth $44.6bn. Africa’s top 200 brands have grown by 11% to reach a combined value of $62.6bn in 2026, driven by strong performance across the banking, telecoms, and retail sectors.
Is that a good or bad thing for the continent? Would be great to have more Nigerian, Kenyan Ethiopian Brands as well. The more competition the better. I beleive a rising tide lifts all boats.
https://t.co/y0JwHOSyYm

[Oresti Patricios @Orestaki]

Why Creative Intelligence Is the Measurement Frontier Brands Can No Longer Ignore https://t.co/LX4xgpKyRS

[Oresti Patricios @Orestaki]

AMEC launches GEO Principles to bring rigour to AI-led communications measurement https://t.co/DtJOr8jXdU |

[Oresti Patricios @Orestaki]

“True liberation cannot exist when a continent produces what it does not consume, and consumes what it does not produce,” Professor Paul Mbatia

https://t.co/1b2Ls4CAuJ https://t.co/1b2Ls4CAuJ

[Oresti Patricios @Orestaki]

Why the Social Media Landscape Report Matters More Than Ever https://t.co/VoR1vSlzPy

[Oresti Patricios @Orestaki]

@Arfness Yup. How do we connect?

[Oresti Patricios @Orestaki]

The media Landscape by @MediaShopZA The event not to be missed if you in this industry. From audience measurement, to ad spend, to technology to buying and everything in between.

[Oresti Patricios @Orestaki]

Namibia shines among world's most Instagrammed places https://t.co/dnONbCahi4 via @GadgetZA

[Oresti Patricios @Orestaki]

This is Americans reacting to South African ads (Commercials for the US) https://t.co/zhm7jGLJG6
Thanks for featuring the @OrnicoMedia AdLibrary and the funny SA Ads @RezzikFC
Glad you enjoyed some, even though our humour and culture can be quite different.

Loved it!!

[Oresti Patricios @Orestaki]

I've long been a fan of the @MotherlandCo coffee brand and truly appreciate the quality of your product. However, a great product deserves an equally great service experience - efficiency and warmth matter just as much.

Lately, I've noticed a decline in service at your @BluBird store, especially after the park run when it gets busy. Baristas are often on their phones while preparing drinks, cashiers come across as unfriendly, and the POS system is noticeably slow. This hasn’t been a one-off issue.

I’m sharing this because I genuinely love your brand. I’d really welcome improvements to the in-store experience.

[Oresti Patricios @Orestaki]

I've long been a fan of the @motherland coffee brand and truly appreciate the quality of your product. However, a great product deserves an equally great service experience - efficiency and warmth matter just as much.

Lately, I've noticed a decline in service at your @BluBird store, especially after the park run when it gets busy. Baristas are often on their phones while preparing drinks, cashiers come across as unfriendly, and the POS system is noticeably slow. This hasn’t been a one-off issue.

I’m sharing this because I genuinely love your brand. I’d really welcome improvements to the in-store experience.

[Serkan Tanyildizi @srkntnyldz]

Trafikten kaçmak için yasak olmasına rağmen otobüs yoluna giren sürücüler hiç beklemedikleri bir sürprizle karşılaşıyor.

Yolun bitiş noktasında yavaşlayan otobüsten aşağıya polisler iniyor ve yola giren tüm sürücülere kaçma imkanı tanımadan teker teker trafik cezası yazıyor.

[Oresti Patricios @Orestaki]

Ornico began providing television competitive information in 1984 and for 42 years Ornico has refined how we quantify TV’s impact.
Television remains a uniquely powerful, memorable medium, yet its survival hinges on better metrics.
This article explains why I’m passionate about measurement and outlines a practical framework to restore TV’s accountability, relevance and growth in a fragmented media landscape.

Would love to hear what your thoughts are. https://t.co/gyo1w73tXs

[Oresti Patricios @Orestaki]

Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary. Interesting to see where South Africa Digital Ad Revenue is for 2025. The @iab_sa Measurement team is working had to get these figures. https://t.co/wEDWN7hU0A