Pete Roberts

🌲 ADHD kid from the woods of Maine. 🇺🇸 Founder / CEO @originusa 💪 Founder / Managing Partner @jockofuel 🥋 3° BJJ BB + INFJ + ADHD = SUPERPOWER

[Pete Roberts @originpete]

Facts are facts. That’s what I’m spitting. @ORIGINBJJ

[ORIGIN @ORIGINBJJ]

Only 50 slots left! Come join us for the best week of Jiu-Jitsu out of the whole year!
@originpete
@jockowillink

[ORIGIN @ORIGINBJJ]

USA gear, actually made here🇺🇸
New 250th Collection shirts just dropped⭐️
https://t.co/gxrHDiK8Tg

[Pete Roberts @originpete]

I built my first factory with a chainsaw in the woods of Maine.

Today Origin and Jocko Fuel do over $250M a year, 100% made in America.
Bootstrapped. No business degree. Just a college dropout from Maine who refused to quit.

We now run three factories, employ hundreds of people, and build apparel, footwear and supplements on a fully American supply chain.

I get a lot of DMs from founders on bootstrapping and brand building. 
So I’m opening a few 1:1 calls on @Intro to help.

What I can help with:
✔️ Bootstrapping and scaling without VC
✔️ Building a brand, not a commodity
✔️ DTC and e-commerce growth
✔️ Getting through the $5-50M grind
✔️ Grit when it stops being fun

I’m offering 50% off calls through June 30.
Comment “Interested” and the @Intro team will DM you a link to book.

[ORIGIN @ORIGINBJJ]

"I want to wear Origin American Made clothes to the office. When are we getting office attire?!"

Part 1 : VRSA Chino (just launched today)
Part 2 : CORE Polo (coming in July)

[ORIGIN @ORIGINBJJ]

Unboxing the Lincoln Boot.
Made in Maine.
Built for life.
Launching next week.

[Pete Roberts @originpete]

@TracyAltheide @ORIGINBJJ Ha

[Pete Roberts @originpete]

@artofdisruption @ORIGINBJJ @jockowillink Working on it

[Pete Roberts @originpete]

@Fifthdidy @ORIGINBJJ @jockowillink Bad ass… we are bringing footwear manufacturing back home

[ORIGIN @ORIGINBJJ]

This is a project we’ve been building in the background. A recovery slide made for training days and post Jiu-Jitsu rolls.

Open-toe. Contoured. Cushioned.
Designed to reduce foot strain, improve circulation, and help your body recover faster after hard rounds, hard lifts, and long days.

Built with full-length EVA for real support. Made to relieve fatigue, pain, and plantar stress.
Made to be worn after the work is done.

100% EVA.
100% Made in America.

The best part. The footbed is tatami texture.

Do you wear recovery slides now? Give us your thoughts.

[Pete Roberts @originpete]

@LawyerTyson @ORIGINBJJ @jockowillink Nice

[Pete Roberts @originpete]

@Alladdin1983 @ORIGINBJJ @jockowillink Love it

[ORIGIN @ORIGINBJJ]

We need your help!!! Origin sneakers are coming in 2026. Made 100% in America. Which color ways do you want to see?
@jockowillink
@originpete

[Pete Roberts @originpete]

Yesterday I met a man named Mac.

For thirty years he’s been rescuing the machines that built America.
The ones that spun and wove and knit when water turned wheels
and steam drove iron.

Some are the last of their kind.
Priceless.

They wove wool for the Civil War.
Denim for the Gold Rush.
Cloth for workers.
And for warfighters.

This is his life’s work.
And he carries it alone.

The federal government hasn’t stepped in.
North Carolina hasn’t stepped in.

His dream is simple.
A textile museum in North Carolina.
So future generations can see what built this country with their own eyes.

The project is bigger than one man.
But one man is still carrying it.

He needs help.

Tag someone who can move weight.
Tag someone who can light a fire.
@ORIGINBJJ @jockowillink

[Pete Roberts @originpete]

This Is What “Made in America” Actually Looks Like. Take a tour with me of our North Carolina denim factory. https://t.co/khua2900Cd via @YouTube @ORIGINBJJ

[Pete Roberts @originpete]

@gearedandready @ORIGINBJJ Yes

[Pete Roberts @originpete]

@NatRed67 @ORIGINBJJ Later this year

[Pete Roberts @originpete]

@LadyLorraine55 @ORIGINBJJ Realeasing this year

[Pete Roberts @originpete]

@Growndzkyper @ORIGINBJJ Try our Moab pants

[Pete Roberts @originpete]

@Kiefer1014 @ORIGINBJJ This year