Ortto

What do you get when you combine customer data, marketing automation and analytics, then supercharge them with AI? 👉 Ortto. Need help? [email protected]

[Ortto @ortto]

Free trial conversion is a state machine problem.

😃User enters: trial_state
🥰Should progress: signed_up → activated → engaged → converted
😶‍🌫️Most actually go: signed_up → logged_in_once → silent_churn

The bottleneck is almost always the activated → engaged transition, and it nearly always resolves within the first 72 hours based on whether the right trigger fires at the right moment.

The signal is there. Most SaaS teams just aren't automating the response fast enough, personally enough, or at the right depth of the user journey.

More solutions from the playbook:
https://t.co/CWIcFtOta3

#SaaS #ProductLedGrowth #trialconversion

[Ortto @ortto]

The cognitive overhead of email triage is genuinely absurd when you think about it.

You're applying pattern recognition, priority scoring, and context switching , all highly parallel, high-latency tasks, to a queue that refills faster than you can drain it.

AI inbox summaries offload the triage layer. You keep the judgment calls.

Less time processing signal. More time acting on it.

The marketers compounding fastest right now are the ones who figured this out first. Want to be that marketer ahead? Read more 🫴https://t.co/AjFJbvcWDw

#AIProductivity #EmailMarketing #Deliverability

[Ortto @ortto]

Last chance to register📢. Webinar is tomorrow.
In 45 minutes you will get a clear picture of where email design best practice sits today, what is converting in supporter communications right now, and how to bring it to life inside Ortto.

Real examples. A live build. Practical and immediately actionable.
US and APAC sessions available.

Register before it closes: https://t.co/FJLJ4XjBME

#Ortto #NFP #EmailMarketing #CharityMarketing #SupporterEngagement

[Ortto @ortto]

Is your email design truly moving people to action?
A well-designed email is one thing. An email that captures your story, communicates impact, and moves a supporter to act is something else entirely.

This webinar is about the difference. What is working today, how design carries story, and how your email and landing page can work together to convert.

Join James Stinson and Thiago Emmanuel (Senior Designer at Ortto), for a practical 45-minute session built for NFP communicators.

US and APAC sessions available. Free to attend.
Register now: https://t.co/mcltrtiLWc

#NFPMarketing #EmailDesign #SupporterEngagement #Ortto #DesignForGood

[Ortto @ortto]

What is actually converting in email design right now?

Design best practice moves faster than most teams get a chance to keep up with. In this free 45-minute session, James Stinson and Thiago Emmanuel (Senior Designer @ortto ) will show you exactly where the bar sits today and how to build to it inside Ortto.

Simple relational emails. Full brand EDMs. Mobile-first tactics. A live build. All in 45 minutes.

US and APAC sessions available.
29 April, 3PM EDT or 30 April, 11AM AEST
Free to attend.

Register now: https://t.co/EuTWKCWPjH

#EmailDesign #NFPMarketing #CharityMarketing #Ortto #SupporterEngagement #EmailMarketing

[Ortto @ortto]

SMS has a 98% open rate. Compare that to email's average of roughly 20-30% and suddenly your SMS strategy feels more urgent.

Creating an SMS campaign in Ortto means writing your message (standard GSM characters give you 160 per segment, unicode or special characters drop that to 70), setting your audience, and scheduling the send.

Ortto shows your character count and segment count as you type so there are no billing surprises. Write tight. Every character counts. Literally.

#SMSMarketing #MarketingAutomation #MarTech #OmnichannelMarketing

[Ortto @ortto]

The scariest thing in marketing automation is editing a campaign that is currently running. What happens to everyone already inside?

In Ortto, when you update an active playbook and publish the changes, contacts already in progress continue through the version they entered. New contacts entering after your update receive the revised experience.

No chaos. No accidental restarts. No one gets the same message twice because you changed a subject line. You can improve your sequences while they run. That is the design.

#MarketingAutomation #MarTech #EmailMarketing

[Ortto @ortto]

Big moment for us.

Ortto has been acquired by Canva 🎉

Nearly 15 years ago, we started with a simple idea - give marketing teams better tools to understand their customers and reach them in smarter, more connected ways.

Since then, we’ve built a platform that brings data, messaging, and channels together in one place. More importantly, we’ve had the chance to work with an incredible group of customers who’ve shaped what Ortto is today.

@canva has been building the world's leading visual communication platform with the same belief we've always had: that great tools should be accessible, powerful, and easy to use. The alignment was clear from our very first conversation. This is the right home for everything Ortto has built - and the right partner to take it further.

We’re incredibly grateful to everyone who’s been part of the journey so far.

We can’t wait to show you what’s ahead!

Read more: https://t.co/XqVPTXHip8

Questions?🫱 FAQ https://t.co/csNJIR290e

#Canva #MarTech

[Ortto @ortto]

A 'Good morning!' email that lands at 11:58pm is not a good morning email. It is a bad alarm.

Ortto lets you configure playbook sends to only go out on specific days and within defined time windows. Your Monday morning welcome sequence lands on Monday morning. Your Friday re-engagement email does not accidentally become a Saturday afternoon interruption.

Small timing logic. Big difference in how your brand feels to the person on the other end.

#MarketingAutomation #EmailMarketing #MarTech #CustomerExperience

[Ortto @ortto]

Last week: @ortto + @Microsoft Dynamics 365 integration announced. 🎉
This week: why Dynamics users are rethinking their marketing stack.
Live CRM sync. Journey triggers from CRM events. Auto write-back to Dynamics. No Dynamics Marketing/CI price tag.
Worth 30 minutes? Book a demo 👉 https://t.co/wQ7kvuSgef

Full guide: https://t.co/bJGmdZLqF4

[Ortto @ortto]

One-off campaigns are great for newsletters, announcements, and time-sensitive promotions. But if you want every new customer, forever, to receive the same brilliant onboarding sequence regardless of when they sign up, that is a playbook.

Playbook campaigns in Ortto are always on. Always enrolling new qualifying contacts. Always delivering your sequence in the right order.

Your best onboarding email reaches the customer who joins 18 months after you wrote it. Good content keeps working.

#MarketingAutomation #CustomerJourney #MarTech #EmailMarketing

[Ortto @ortto]

Here's what a CDP actually solves: identity resolution across fragmented data sources.

The typical nonprofit has donor identity spread across:
CRM → email platform → event tool → payment processor → web analytics

That's 5 systems. 5 different identifiers for the same human. Zero single source of truth.

A CDP stitches the identity graph, unifies the record, and makes the downstream personalisation and retention work actually possible.

"Enterprise-only" was true in 2019. It's not the constraint anymore.

Read more: https://t.co/aOOX1EDMio

#DataEngineering #Nonprofits

[Ortto @ortto]

A playbook is the campaign type you build once and never have to touch again. Ideally.

Welcome sequences. Post-purchase onboarding flows. Product adoption drips. Re-engagement series. Build it in Ortto, define your entry audience and trigger, and publish. Every new contact who qualifies flows through the sequence automatically.

The customer who signs up on a Tuesday night gets the same quality onboarding as the one who signed up Monday morning. Consistency at scale. That is the point.

#MarketingAutomation #EmailMarketing #MarTech #CustomerJourney

[Ortto @ortto]

Your email looks perfect in the builder. Then it arrives on a retina MacBook screen looking like someone photographed a photograph of a photograph.

The fix is straightforward: upload images at 2x your intended display size. If your banner renders at 600px wide in the email, upload the source file at 1200px wide. Ortto scales it correctly for display.

Retina and high-DPI screens expect higher resolution assets. Your brand deserves sharp images. This is a five-minute fix with a permanent benefit.

#EmailMarketing #MarTech #EmailDesign

[Ortto @ortto]

You sent a survey via email. Responses came in. But which campaign, which segment, and which link actually drove them?

Ortto lets you configure UTM source, medium, campaign, content, and term values per email campaign. When a recipient clicks the survey link, those UTM parameters are appended and tracked in your analytics platform.

Google Analytics (or your tool of choice) then shows exactly which email and which audience drove which responses. Attribution requires setup. The payoff is worth it.

#EmailMarketing #MarketingAnalytics #MarTech #UTMTracking

[Ortto @ortto]

Since Apple Mail Privacy Protection launched with iOS 15 in 2021, open rates have become unreliable for Apple Mail users.

Ortto tracks email opens using a 1x1 tracking pixel -- the same method used across the industry. For contacts using Apple Mail, iOS pre-loads the pixel automatically regardless of whether the email is actually opened, which inflates open rates.

Treat Apple Mail opens as engagement signals, not confirmed reads. Click-through rate is the metric worth trusting right now. Opens are context. Clicks are evidence.

#EmailMarketing #MarTech #MarketingAnalytics

[Ortto @ortto]

Your instinct about which subject line will perform better is probably wrong. Research consistently shows marketers can be wrong when predicting what resonates.

Ortto's A/B testing lets you split your audience, test different subject lines or content variations, set a winner-selection metric (opens or clicks), pick a test duration, and automatically send the winning version to the remainder of the audience.

A/B testing is available for email campaigns and emails, SMS, and push within journey or playbooks, including transactional messages. Give control to the data. Your ego will recover.

#EmailMarketing #ABTesting #MarketingAutomation #MarTech