onscreenmediallc

Engaging your target audience onscreen

Data-Driven | Regional Cinema Advertising Programs | Geofencing | PPC Mgmt | Social

[onscreenmediallc @osmllc]

According to @Google, each ad group should contain anywhere from five to 50 #keywords. You can use the #GoogleKeywordTool to help build your keyword list.

via @HubSpot

#ContextualTargeting

[onscreenmediallc @osmllc]

45% of people report, "I don't notice online ads anymore, even if I don't block them."

via @HubSpot

#ContextualTargeting #GoogleAds #Keyword

[onscreenmediallc @osmllc]

@HubSpot shares that, #TrueView ads are the standard video ad type on @YouTube. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a (#Call-To-Action), and videos can be easily customized to share a variety of #Content.

[onscreenmediallc @osmllc]

According to @HubSpot, Some #In-StreamAds are non-skippable and can play before, mid-roll, or after the main video. These are called #PrerollAds, and they can be 15 to 20 seconds in duration.

#Youtube

[onscreenmediallc @osmllc]

Bumpers are the third and shortest type of @YouTube video ad available to you. At just six seconds per #Bumper, these #AdSpots play before a viewer's chosen video.

via @HubSpot

#Youtube

[onscreenmediallc @osmllc]

Did you know that @YouTube has 3 different types of ads that you can utilize?
- #TrueviewAds
- #PrerollAds
- #Bumpers

[onscreenmediallc @osmllc]

According to @eMarketer, This year, digital out-of-home (DOOH) #AdSpending will increase 1.6%, and in 2021 it will grow 19.2%. #DOOH ad spending is expected to increase from $2.72 billion in 2020 to $3.84 billion in 2023.

#Advertising

[onscreenmediallc @osmllc]

@Google’s call-only ads look very similar to standard pay-per-click ads, but they include less ad text.

#CallOnlyAds #PayPerClick #Google

[onscreenmediallc @osmllc]

According to @eMarketer, People spend over 3.5 hour per day on their mobile devices.

#MobileDevice #DIgitalAdvertising #Users

[onscreenmediallc @osmllc]

Did You Know... #Podcasting has become an important way to reach your #Audience. According to @StatistaCharts 45% of #GlobalInternet users aged 25-34 listen to podcasts.

[onscreenmediallc @osmllc]

The @CMIContent’s digital content marketing stats show that 72% of marketers say #ContentMarketing increases #Engagement. In addition, 72% say it has increased the number of leads.

#DigitalAdvertisement

[onscreenmediallc @osmllc]

According to @pewresearch, 26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.

#Traffic #WebsiteVisitors #Online

[onscreenmediallc @osmllc]

Aside from driving impact, @Adweek says the primary function of #Marketing at the organization is #BrandPositioning (30%) and serving as the voice of the customer (20%).

#DatabaseMarketing

[onscreenmediallc @osmllc]

A half-billion people use @instagram #Stories every day. Your brand can’t ignore them, says @olgarabo via @CMIContent

#DigitalAdvertising #Instagram

[onscreenmediallc @osmllc]

According to cardinal digital media at this moment, 52% of US online adults prefer to buy from companies that show how they are protecting customers against the threat of #COVID-19.

#DigitalAdvertising #HealthcareMarketing

[onscreenmediallc @osmllc]

Per @Marketingweek ,By leveraging hashtags such as #smallbusinesscheck (2.8 billion views) and #smallbusinessowner (920 million views), brands can share their unique business stories and journey with others, building communities and ecosystems of support.

#TikTok

[onscreenmediallc @osmllc]

Per @martech_today, Thanksgiving Day this year saw an increase of over 20% YoY in #OnlineSales, hitting a record #ConsumerSpend of over $5 billion.

#Revenue

[onscreenmediallc @osmllc]

According to @SocialMediaTod @YouTube has announced an update for its dedicated YouTube Music app!

#Youtube #Audio #music

[onscreenmediallc @osmllc]

To date, 35% of digital advertising initiatives have implemented Third Party Data as their audience targeting strategy.

#DigitalAdvertising #Audience #TargetStrategy

[onscreenmediallc @osmllc]

To date, 37% of digital advertising initiatives have implemented First Party Data as their audience targeting strategy.

#DigitalAdvertising #Audience #TargetStrategy