After surveying 25,000 runners, @Strava found that half of them either hate #running or barely tolerate it. Only 8% actually love it.
Learn more about what and who motivates us to run below.
https://t.co/rpHwwOaBjD
The very first #ACMPOPUP last week was a massive success, huge thanks to everyone who came down and hung out - it was a blast! Here's our highlights from the week.
ACM's first Pop Up Week is live! We're out in Shoreditch for the next few days and have some epic events lined up. Stay tuned for some behind the scenes...
Single-use plastic is the problem, and next week as part of our #ACMPopUp we'll be holding a discussion with our friends and commentators @HugoSAS, @emilypenn, @lucysiegle and Tim Nunn. So you don't miss out, we'll be streaming live over on our Facebook: https://t.co/IQTd15v29i
Join us on facebook live at 7pm next week where we'll be holding a Women in Action Sports discussion chaired by our friend @shhhaddad with a strong panel of women from across the world of action sports. You won't wanna miss this one! 🔜 https://t.co/cxnoGdtcMQ
It's not about the destination, but the journey.
Cliche? Maybe, but when @dfds_uk needed a creative campaign to showcase their comprehensive 🛥, we shipped in parkour legends @Will_Sutton & @Ryan_Doyle as well as @RedBullUK to attack this head-on.
🔗https://t.co/0FWfmq01Dd
Social media is about bringing people together. Here are mountain bike champion and @adidas TERREX ambassador @ManonCarpenter‘s pointers on how to build communities through shared passions.
Good for running, great for the planet.
We recently hit the trails with our @adidasTERREX ambassadors who tested the new SS18 range, including running kit made from Parley Ocean Plastic yarn. Fibres made from upcycled plastic collected from shorelines and oceans. #EarthDay
SURF TRIP! 🚨🏄🏼
Our girls are heading down to St Agnes this weekend for the @finisterreuk women’s wetsuit tester workshop. They’ve been putting the suits through their paces this winter, keeping toasty and warm in waters in the UK and abroad.
For double Olympic snowboarder and ripper @aimee_fuller, overcoming obstacles is part of her daily routine. Here's her advice for getting over them for our #FromTheField series.
Kendal Mountain Festival (@kendalmountain) is one of our favourite dates on the outdoor calendar. We helped launch the @adidasTERREX Agravic Down jacket by taking four key influencers to the festival in November 2017. Check out what we got up to here: https://t.co/viXKoWYzkL
Our @marlonbouman and @SophieMalcs headed out to @adidas HQ to meet their new ambassadors. Who are they? Glad you asked. They’re part of our global influencer program for TERREX. We’ll be introducing some of the team over on our Instagram 👀 peep it here: https://t.co/bWGiCEl2AY
We’re lucky to have the most bulging contact book in the industry. So in our new #FROMTHEFIELD series, we’re asking our friends to give us one piece of advice - on absolutely anything they want. We’re kicking off with @snowedleigh. Let’s go!
When it comes to the urban running movement, few people have been as influential as @rundemcrew‘s Charlie Dark (@daddydark)
Our own @barrmatt interviewed Charlie for his @WeLookSideways podcast at the recent Stance Feel 360 launch in London. #ukrunchat
🎧 https://t.co/mrPFSL32KW
He's back! Ed Leigh returns with our now legendary #ThreeDayFollowCam for @FrenchMountains. This time Ed's in the Pyrenees and he's hoping you'll join him Thursday, Friday and Saturday this week to see him in his quest for the perfect line!
https://t.co/QEcHdirmOR
Fantastic @FinisterreUK coverage in @StellaMagazine over the weekend: "Another brand bucking the trend for #fastfashion is Finisterre, whose durable fabrics, reinforced seams and in-house repair service have helped it become a champion of #sustainability.”
Post-Christmas blues setting in?
Fear not! We've been helping set up a competition where you can win a trip with the @FrenchMountains to @Meribel3Valleys. Have a watch of the fantastic video we made for all the details: https://t.co/lim3BAbHBN