Othmane l Ecom Growth

Ecom Growth. AI Engineer. $1.5M/y ecom sales. I show $20k+/mo brands how to scale profitably using a data-driven framework to paid ads

[Othmane l Ecom Growth @othmanebad]

We went from $0 to $480k in 60 days with our ecom brand

17 lessons I’ve learned the hard way so you don’t have to

🧵Thread🧵

[Othmane l Ecom Growth @othmanebad]

@dtcalchemist CREATIVE

[Othmane l Ecom Growth @othmanebad]

@ecomwithbrook Shopping

[Othmane l Ecom Growth @othmanebad]

@YoussefEcom Yes it happened for some before but it's rare

[Othmane l Ecom Growth @othmanebad]

@JoeJMarston The hard part is to pick one and actually stick to it

[Othmane l Ecom Growth @othmanebad]

@mbertulli Great advice ! If something looks too pro it may not work as well

[Othmane l Ecom Growth @othmanebad]

@alexgoughcooper It used to be about media buying, now its switching to good marketing again

[Othmane l Ecom Growth @othmanebad]

@sufianszn Great when you have a ton of products

[Othmane l Ecom Growth @othmanebad]

Proud of my country 🇲🇦

[Othmane l Ecom Growth @othmanebad]

Would you rather work with someone who succeeded in your space before or not?

I don't know about you but so many agency owners never ran a business like yours before

Be careful who you trust

[Othmane l Ecom Growth @othmanebad]

If you're selling products above $1K

and you're running Facebook ads on cold

You may want to try a phone call funnel instead of a direct purchase

Sometimes it makes more sense

[Othmane l Ecom Growth @othmanebad]

I haven't had a baned ad account for more than a year on Fb

If you keep getting banned, it's time to learn how to game the algorithm

Be careful with:

1. wording on ads
2. wording on your landing page
3. your claims
4. fake urgency
5. New URL and page if baned in the past

[Othmane l Ecom Growth @othmanebad]

I see a lot of Ecom Owners spending thousands on ads and losing money

If you're unprofitable on cold traffic:

Cut the ads and look at your offer + product

(Assuming your creatives are optimized)

[Othmane l Ecom Growth @othmanebad]

@therahulissar Morocco for the win 🇲🇦

[Othmane l Ecom Growth @othmanebad]

@sourfraser Well I mean it's not like Linkedin was fun, people are there for business

[Othmane l Ecom Growth @othmanebad]

@therahulissar If a product hasn't been build successfully before it's more often than not a bad idea 😂

[Othmane l Ecom Growth @othmanebad]

@PhilKiel And most likely the last 3

[Othmane l Ecom Growth @othmanebad]

@rokhladnik I'm making most of my optimization at the creative level still! But I agree that at the ad level there is a level of optimization that should be made

[Othmane l Ecom Growth @othmanebad]

@MarkRoss_ecom Your brand should be on both

[Othmane l Ecom Growth @othmanebad]

@iamgalba Got to be careful with the before and after though