Otoabasi Bassey

Designer, Writer, Brand Strategist.

[Otoabasi Bassey @Oto_BaseX]

Study your craft. Study the business of your craft.

[Otoabasi Bassey @Oto_BaseX]

Here is the part most founders miss.

The gaps do not close on their own, and your efforts to growth just widens them.

The first step is to recognise the gap.

Most founders never do. They reach for a rebrand and build on the same broken foundation.

But You cannot solve a structural problem with a pretty coat of paint.

[Otoabasi Bassey @Oto_BaseX]

The brand gap is the distance between what your business has built and what the market actually sees.

It shows up in five forms. Most founders are living with at least three.

[Otoabasi Bassey @Oto_BaseX]

The Conversion gap.

You have attention. You do not have the offer structure to convert it. The flood is coming in. There is no architecture to catch it.

[Otoabasi Bassey @Oto_BaseX]

A rebrand without the strategic work behind it just says the wrong thing more beautifully.

[Otoabasi Bassey @Oto_BaseX]

link in bio

[Otoabasi Bassey @Oto_BaseX]

In my experience, people find it hard to get clear about their brands. It’s too nebulous and sitting down to think is hard. It’s usually easier to just do.

So I made a tool for that. You just chat with the bot and 20 mins later you’ve got a brand outline.

[Otoabasi Bassey @Oto_BaseX]

And there’s are other tools in there. I call the whole thing a Brand Operating System. It is in beta. DM me for access to try it out before I start charging for it. I’ll give access to up to 10 people for two weeks.

[Otoabasi Bassey @Oto_BaseX]

anyway, ive been doing nothing but building since January this year, and now its time to show and share.

[Otoabasi Bassey @Oto_BaseX]

What if brand was infrastructure. A self learning operable system.

[Otoabasi Bassey @Oto_BaseX]

Instead of a thesis to be proven, a system to be maintained.

[Otoabasi Bassey @Oto_BaseX]

Another big lesson that kinda clicked for me earlier this year was understanding that business is like math, or at least there is some level of logic to it, and if you crack the code, its like 1+1. You do enough of this, you should get that.

[Otoabasi Bassey @Oto_BaseX]

And if business is a system of systems. Then brand is a sub system. But we have been trained to think about brand as static artifacts, something to solve once, and be done with it.

[Otoabasi Bassey @Oto_BaseX]

Positioning means amongst many things solving a specific problem for a specific person at a specific point in their journey. And who is more specific than you

[Otoabasi Bassey @Oto_BaseX]

I started off by making a tool that could run my brand clarity sprint methodology, and was embarrassed to find, it was a better facilitator than me haha. But running it over and over again made me understand positioning properly