Otter

Chaising Kaizen every day | reformed f500 facebook ad buyer
| 10 years in the pit (ad auctions) | not your guru | only sell good products | i make mistakes too

[Otter @otterdotmarket]

@codyplof Is this a trick question? When you've scaled your account with creative that uses different value proposition(s), possibly different offers, the people clicking and buying are different from looking at breakdowns, etc...

[Otter @otterdotmarket]

@jeffvandermeer It's such a good book. IDK what a dreck merchant is but we love you Jeff

[Otter @otterdotmarket]

@hyperrealfc YO i just signed up to be a member but your discord link is broken - can you pretty please send me a link to join 🥺

[Otter @otterdotmarket]

@maxwellfinn I was a pinterest ads early adopter back when you needed to use 4c. Kinda gave up on it for most clients/campaigns because the ad tech fell so far behind and the DAUs in NA were flat for a while... might be time to give it a second look

[Otter @otterdotmarket]

@robleathern The margins offered on this public affiliate offers are so low because of the network commission, they are incentivizing affiliates ot do deepfake/fraud ads

[Otter @otterdotmarket]

@robleathern The networks definitely know. So many perverse incentives at play because affiliate managers work off commission most of the time, so theyre incentivized to approve/let slide fraudulent creatives.

[Otter @otterdotmarket]

@codyplof I was a pinterest ads early adopter 8 years ago and have spent a million a month on the ads platform. Happy to chat for free in exchange for getting a chance to meet the great Cody! https://t.co/AmqV8hZHRr - theres a guide i wrote about pinterest ads a few years ago

[Otter @otterdotmarket]

@maxwellfinn Woah I didn't know this. Thank you for sharing. I'm also in recovery (six years without DOC) - and have been thinking recently wow if I didn't fuck my life up so much I could be much further along like Max. hearing this from you makes me feel a lot better about we're im going

[Otter @otterdotmarket]

@Geiger_Capital @BillAckman @Geiger_Capital do you know what podcast/show/interview this clip is from?

[Otter @otterdotmarket]

@buccocapital PE's are demons. remember when half of america was employed by small businesses? these fuckers wont rest till everyone is employed by a huge megacorp with shit pay, shit day to day during work, shit everything

[Otter @otterdotmarket]

@codyplof LMAO - we've had this slackbot response for criteo in our media buyer slack for years

[Otter @otterdotmarket]

@codyplof Ad spy is to understand what copy NOT to write and what ads not to make, and how to position your ads against them. Fo sho.

[Otter @otterdotmarket]

@buccocapital lmao

[Otter @otterdotmarket]

@buccocapital I'm skeptical - starfield had a similar buildup and was a huge disappointment compared to other bg3 and elden ring

[Otter @otterdotmarket]

@BowTiedIndomRex @Austen I gave up on twitter ads 2 years ago for good. didn't need to measure bot traffic explicitly to know it was there. CTRS were like 15-20% 99% bounce rate 1 c clicks and the offer was a banger on meta, but -30% ROI on twitter at low scale. no TY

[Otter @otterdotmarket]

@Austen Advantage shopping, machine learning targeting, dpa, conversion bidding, scrubbing bots, lookalikes, even basic things like pixels and interest targeting Twitter has absolutely failed at. And i was a twitter ads early adopter running ads here in 2013 for mobile games. atrocious

[Otter @otterdotmarket]

@nikitabier Sending this to my data broker who charges a million a year for the US population dataset which includes identity, device info, behavioral, demographic, and psychographic info, purchase history and app activity

[Otter @otterdotmarket]

@codyplof Me - I was apart of the alphas for dynamic ads for retail, store sales optimization, store visits optimization and measurement on Meta Ads. Have run many Meta campaigns optimized towards offline or omni sales results for various f500 retailers

[Otter @otterdotmarket]

@DaveRekuc been seeing hourly spend for previous hours fluctuate all day. super annoying