Celebrating the best in startup communications. 🚀
Win over $100k in prizes. Gain VC access. Inspire others.
👇 Are You Presenting Your Startup Powerfully
What is your passion project?
Mine is the @ottoawards! It is a startup award based on startup storytelling. It also happens to be opening up applications in less then 30 days 👀
#buildinpublic
Looking to win a startup award?
With the 2023 Awards opening in less than 30 days, let’s break down what makes an @ottoawards winner.
When serial entrepreneur @ga1ex couldn’t find a 401k plan for her employees at her previous Climate Tech startup, she did some digging and found that there really weren’t any options. So she decided to create one at her new startup, @oursphereorg.
Judge Feedback
1️⃣ @AditiRoy, VP of Communications at @onwdempowered, and an Emmy award winner at @CNBC: “The problem and solution are effectively laid out using punchy language and compelling data.”
2️⃣ @stevecla, VP Communications Strategy at @Microsoft: “A great idea with professionally delivered comms.”
Register for the @ottoawards NOW for your chance to win 🚀
https://t.co/h8uQtbYUWm
Don't know where to start with marketing?
Map out your customer's journey. Identify the pain points, their potential trigger to buy and find where they are currently (what socials, stores, etc.).
So you don’t have space for a large marketing budget.
Do what you can for free.
Reach out to a potential partner: Find a way to be mutually beneficial.
Build out your own brand: People buy from people.
Investigate competition: What are they doing that is working or not?
Do Not Worry.
Marketing isn’t something you get right overnight.
It can take months and thousands of iterations.
Keep tweaking until you find something that sticks.
Don’t create a marketing plan without seeing what resonates with your target market.
Your #1 focus should be your customers.
Speak to them. Ask them questions. Learn from them. Value them.