Outposts

Personalize your web3 newsletter with your communites.

Us on Farcaster:

[Outposts @outposts_io]

📯 Rewards Update

Hey Outposts community!

We've got some important news to share about our rewards program.

After careful consideration, we need to make some changes due to market conditions, technical problems and tax complications that make our current system unsustainable.

What's changing:
We'll be moving away from the current monthly rewards pool (based on digest reading and referrals) to a more sustainable approach.

What's coming instead:
We're excited to introduce a raffle system featuring exclusive Outposts-themed merch and swag! We think you'll love the new goodies we have planned.

A sincere thank you to everyone who has participated in the program and helped Outposts grow. Your support means everything to us, and we're committed to continuing to build and improve your newsletter experience.

We hope you'll keep enjoying your personalized digests to stay informed about the web3 world. More details on the new rewards program coming soon!

Thanks for your understanding and continued support,
The Outposts Team

[Outposts @outposts_io]

@use_maru @arlery @crecimientoar @UniswapFND when Maru?

[Outposts @outposts_io]

@Madusha_PT @use_maru @UniswapFND @crecimientoar Seems like something explorers will like...

[Outposts @outposts_io]

For all you explorers. Maru soon!

[Ross @ross_neilson]

Final touches done and the landing page is officially live.

Moving full speed w/ @use_maru rn! No brakes.

[Outposts @outposts_io]

before Outposts...

[Outposts @outposts_io]

If you're reading this, then this is your reminder.
Stop the scroll and get out there where life happens.

Set up your personal digest for more digital freedom.

[Outposts @outposts_io]

In a world of so much notification noise.
Your digest is where you can turn down the volume.

[Outposts @outposts_io]

@OwyssWerkin Gauging whether people here want to be reminded it's Tuesday and Friday when the digest comes out.

For us, doing that feels boring and repetitive. It's why we stopped.

Also don't want to get into news here, 'cause that is what the digest is for.

[Outposts @outposts_io]

If we say it's Digest Tuesday, every Tuesday

Is that annoying, boring, or both?

Kinda feels like both this side.

[Outposts @outposts_io]

It's Monday. I have one question...

Do you want to live your best life, on Tuesdays and Fridays?

'Cause if you do, you get yourself a Digest, from our bio, and break free.

[Outposts @outposts_io]

It so damn noisy out here.
Come inside where it's nice and quite.

[Outposts @outposts_io]

@RossNeilson_dev yeah. it eventually moves fast if the value as add is solid

[Outposts @outposts_io]

This is the basis of our whole existence.

You need to take time off and unplug. Without it, you become useless.

There's no easier way than with us.

Plug us in so you can play.

[Ross @ross_neilson]

you should never take time off.

that’s if you want to eventually be bad at everything you do.

felt like there were only two days this week,
monday and friday.

between traveling back to scotland to see family,
and all the work we’re doing on specify,
the whole thing flew by.

but if there’s one thing you should know about me,
it’s that i’m as serious about taking time off
as i am about putting time in.

you can’t operate at your peak if you never recover.
full stop.

it’s one of the core values.

you have to disconnect to recharge.
it puts what you’ve done into perspective
and opens up a whole bunch of new possibilities.

enjoy the weekend!

[YieldNest @YieldNestFi]

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[Ross @ross_neilson]

If you’re in web3 growth or marketing you’ve run campaigns that “performed well”.

On every metric: high engagement, high CTRs and lots of all around buzz.

But were there new users, revenue, retention and profit?

This is the problem with performance marketing in web3 these days.

Vanity metrics without the ability to assign or track actual data moving the needle.

We copy the mechanics from web2, but ignore the fact that user behavior is completely different.

We’ve used limited cookies. Guess-work profiles and no consistent click-to-conversion flow.

How much longer are we going to be be tracking the things don’t matter and ignoring the elephant in the room?

Wallets as user profiles and onchain data as growth metrics.

[Outposts @outposts_io]

@whatt4 beautiful. gm

[Outposts @outposts_io]

@whatt4 gm

[Outposts @outposts_io]

@RossNeilson_dev looks yummy

[Outposts @outposts_io]

@RossNeilson_dev let's slay this week!

[Ross @ross_neilson]

Vanity metrics are everywhere.

Impressions, likes, reposts are all great for exposure.

But how do you know what’s actually working?

And if even it’s working at all?

Was it a new user? An airdrop farmer? Someone who was already coming anyway?

Attribution in web3 is hard.

And now that teams are expected to tie spend to outcomes like retention or revenue, I’m not so sure “hard” is going to cut it as an excuse.

The real problem: most of the data isn’t verifiable.

And if it’s not verifiable, it’s not reliable.

But we still keep spending.

Still keep throwing money at the wall and hoping something sticks.