Ovative Group

We're transforming the measure of marketing success. Check out open roles at our HQ in MPLS, our NYC and CHI offices, and remote at

[Ovative Group @ovative]

We are proud to partner with Special Olympics Minnesota, providing pro bono marketing strategy and media execution to meet and exceed Polar Plunge registration and donation goals! SOMN and Ovative team members share their experience making an impact here: https://t.co/7BpaXBdlCH

[Ovative Group @ovative]

Learn how Ovative partnered with a Fortune 100 home improvement retailer, developing a Retail Media Network program strategy to drive a 315% YoY increase in vendor contributions!

Read how: https://t.co/iNoc7EWqM8

[Ovative Group @ovative]

We are excited to announce that Ovative Group has been named alongside Harmelin as Agency of Record for UScellular! Ovative will work closely with Harmelin to drive overall awareness and consideration across the business. Read the full press release: https://t.co/gFwGKlzsbr

[Ovative Group @ovative]

Read how Ovative's SEM team helped a vitamin and supplement retailer acquire 3,000 new customers by implementing Microsoft Audience Network (MSAN) and Audience Lists. https://t.co/aNYqzZkn4x

[Ovative Group @ovative]

Retailers like Home Depot and CVS now have their own Retail Media Networks, allowing advertisers to buy space across their online properties. Access to first-party data and consumer insights make this invaluable to marketers. Here is how to take advantage. https://t.co/i11m2DgRsf

[Ovative Group @ovative]

Ovative's holistic metric, Enterprise Marketing Return, looks beyond ROAS and last-click attribution to understand the value of marketing investments across consumer touchpoints. Learn more here https://t.co/NobzDesSl6

[Ovative Group @ovative]

We are thrilled to announce that Ovative has been selected as Domino's Pizza's Holistic Search Agency of Record. We'll be driving efficiencies in search performance and visibility through our integrated approach to SEO and SEM. Read the full release here: https://t.co/VBsuLcDmd6

[Ovative Group @ovative]

Google has officially announced the transition of Smart Shopping and Local Campaigns to Performance Max, with accounts transitioning between July and September 2022. Read on for implications and Ovative’s POV on testing, rollout, and performance. https://t.co/WOZMA6pxYa

[Ovative Group @ovative]

Grab your towels, tell your friends, and meet us at the Polar Plunge on March 4th! We are proud to support @SOMinnesota as the Official Marketing Partner for @PlungeMN.

Sign up to plunge or donate here: https://t.co/bhv0wu6e1Z

[Polar Plunge for Special Olympics Minnesota @PlungeMN]

We love a little friendly competition when it comes to raising money for @SOMinnesota. Have you seen our leaderboard lately??🤩
@ovative is currently topping the charts for the Medium Corporation category. They have 85 Plungers registered & over $21,000 raised for SOMN!

[Ovative Group @ovative]

How can my social benefit organization or non-profit drive results with digital marketing?" We get this question often! Quantifiable goals, a seamless consumer experience, alluring delivery, and effective measurement are key. Learn how to get started: https://t.co/MJ04WtuGJl

[Ovative Group @ovative]

Through Champions of Change Charitable Giving, Ovative employees fund an annual $10,000 scholarship through @TheBrandLab! These student leaders and scholarship winners are "changing the face and voice of the marketing industry" - The BrandLab mission. https://t.co/kFXCrIFeEU

[Ovative Group @ovative]

Partnering with @GeneralMills and @MinnesotaDHS, we used digital media to connect Minnesotans in need with essential food support. Read more about our partnership that drove over a 100% increase in performance: https://t.co/bseM3yqguJ

[Ovative Group @ovative]

We are releasing our updated team demographics, including race and gender. Transparency and data are both core to Ovative's DNA, and with these numbers, we recognize the important work that still needs to be done. Learn more about our commitment to change: https://t.co/GDFrVjRl22

[Ovative Group @ovative]

Champions of Change is rooted in our desire to “Just Do” and “Do More” within our communities to drive social impact and sustained change. Through our Education, Services, and Charitable Giving pillars, we are committed to taking action. Learn more: https://t.co/y2Tb2HVgW6

[Ovative Group @ovative]

You may be missing out on revenue by optimizing to ROAS instead of EMR! Are you overspending or underspending across your media mix? Use Ovative’s EMR Power Rankings to gain exclusive insights into opportunities for your brand now: https://t.co/rv5NTpxLEv

[Ovative Group @ovative]

Within the first 90 days of managing Post’s Instacart program, Ovative was able to drive a 13% increase in total Instacart sales through campaign restructuring and measuring to Enterprise Marketing Return (EMR). Learn more about our approach here: https://t.co/yfRRUfTPeX

[Ovative Group @ovative]

In honor of releasing our 2022 EMR Power Rankings, here is an inside look at EMR - Ovative's holistic metric that looks beyond ROAS and last-click attribution to understand the value of marketing investments across consumer touchpoints. Learn more here https://t.co/NobzDesSl6

[Ovative Group @ovative]

Ovative's 2022 EMR Power Rankings are here! These rankings highlight the paid channels and tactics driving the highest returns for marketers. Read on to learn about how to use Power Rankings to avoid missing any key opportunities.

https://t.co/4PM1ByGz30

[Ovative Group @ovative]

New Year Poll: What professional resolutions or goals did you set for 2022? We want to hear!

[Ovative Group @ovative]

Thank you @TCBmag for the mention on cultivating a positive work culture - a top priority for Ovative! We continue to believe premium office space will be important as a way to deliver an amazing environment to work together, build better solutions, and attract talent.

[Twin Cities Business @TCBmag]

"The Great Resignation will continue until organizations realize that instead of preserving their work culture, they need to evolve their work culture to keep pace with contemporary society.” @JodyROWE of @CultureRX explains. https://t.co/rGVmPEfGV7