owlscran

Free media kits + link in bio 🦉
Show brands your value 👇

[owlscran @owlscran]

Add your media kit link to the auto-reply too. Then a brand can see your numbers before you're back at your desk. More for creators who do brand deals: https://t.co/N7nQCIMngw

[owlscran @owlscran]

Out-of-office for a filming week. Copy, paste, change the dates:

"Thanks for your email! I'm filming until Thu 12 Nov, so replies are slow.
New brief? Send the product, deliverables, usage and live date, and I'll quote on Friday."

Do you set one, or answer between takes?

[owlscran @owlscran]

Look at your footage before you quote. If you filmed tight on your face, a 16:9 cut can mean a reshoot, and that's a different price. More for creators who do brand deals: https://t.co/8hj1o8ijMG

[owlscran @owlscran]

Video's live and doing well. Then the brand asks: "Could we get a landscape version for our website?"

Fair ask. It's a new edit and a new place to use it, so it gets its own price.

Send: "Love that! A 16:9 cut for your website is £150, with 12 months of use. Shall I add it?"

[owlscran @owlscran]

2 weeks out is the right time. Put the price in that note too: "Your ad use ends on 19 Nov. Another 3 months is £300. Shall I send the invoice?" Do you renew at your old rate, or your current one?

[Gianna Cestone | UGC Creator & Coach @giiicestone]

Running UGC as a business starts with a list: every brand, what they paid for, when you invoiced and when the money landed. Add one column for the usage end date, because that column is your renewal list. Two weeks before a license ends, write: "your license ends on the 30th. Want to extend it?"

After 1000+ brand deals and collaborations, my help looks like this: the UGC Pro Accelerator. Pricing and invoicing live in module 5, alongside packages and retainers.

What was the first system you set up once UGC started feeling like a business?

#creatorbusiness

[owlscran @owlscran]

@generatedbyann When a brief asks for "a few variations", ask: new hooks or new angles? Hooks reuse the body. A new angle needs a new script and shoot, so price it closer to a new video. Do briefs usually say which they mean?

[owlscran @owlscran]

Free media kit and link in bio page in one, built from your connected TikTok, Instagram and YouTube. No credit card needed: https://t.co/MyFFGXxqcK

[owlscran @owlscran]

6% battery, on a train, and a brand replies: "Could you send your latest TikTok and YouTube numbers?"

No screenshots. Send your media kit link instead. OwlScran pulls your latest stats from your connected TikTok, Instagram and YouTube.

Get your free media kit today.

[owlscran @owlscran]

Why the gap? The top 10% got 62% of all the money paid. So compare your rates with the median and creators your size. Source: CreatorIQ, The State of Creator Compensation: https://t.co/ZUGhzaNPo6 More for creators who do brand deals: https://t.co/sDwhcAp62V

[owlscran @owlscran]

Seen an "average creator earns" figure? Look for the middle figure (the median) next to it.

CreatorIQ 2025 data on 14.4K creators paid through its brand campaigns:

Average: $11.4K
Median: $3.0K

Which do you compare your rates with?

[owlscran @owlscran]

@momiugc 14 takes for 1 hook is why the hook count belongs in the quote. A brief with 5 hooks is 5 rounds of that. How many hooks do brands usually ask you for?

[owlscran @owlscran]

If you're VAT registered, write "plus VAT" next to every fee in the quote. You have to register once taxable turnover for the last 12 months goes over £90,000: https://t.co/crj8PII1Ss More for creators who do brand deals: https://t.co/Rzw24afwhp

[owlscran @owlscran]

A brand offers £1,000. Before you sign, ask:

Is that £1,000 plus VAT? (if you're registered)
Who's the invoice to: the brand, or their agency?
Do they pay in pounds, or another currency?

Which one has caught you out before?

[owlscran @owlscran]

6 months of bookings shows what exclusivity costs. The wording decides how much it blocks. "Skincare" could block most of your deals. "Face SPF only" might block 2 of them. Ask for the product list first. Do brands narrow it if you ask?

[Gianna Cestone | UGC Creator & Coach @giiicestone]

Before you accept exclusivity, check your last six months of work and count the jobs from that category. That count is what the window would have cost you. Answer with the reason behind the price: "this category is a large share of my bookings, so a 60-day window is quoted separately." If the category never pays you, a short window can cost less.

The written audit comes back as a document you keep, not a call you forget.

What made you turn down an exclusivity request, if you ever have?

#ugc

[owlscran @owlscran]

@adam_UGCcreator Make line one of your bio "Briefs: [your email]". Pin a post that says the same. Then when a brand post asks creators to apply, reply "Details in my pinned post." Do most of your deals start in DMs or by email?

[owlscran @owlscran]

Full marks fit in two lines: "£600 for 1 TikTok with 30 days of ad use, live by the 20th. Could you confirm by Friday?" More for creators who do brand deals: https://t.co/T6rhuYvKVL

[owlscran @owlscran]

A brand asks: "What are your rates?" (5 marks)

Mark scheme:
1 mark: a price
1 mark: what it includes
1 mark: how long they can use it
1 mark: a live date
1 mark: a date to confirm by

What did your last reply score?

[owlscran @owlscran]

Put the date at the top of your rate card. When a brand comes back in six months, you'll both know which prices they saw. More for creators who do brand deals: https://t.co/lpcccEqI8L

[owlscran @owlscran]

Rate card v2 patch notes:

Added: rush fee if it goes live in under 7 days
Fixed: raw files now cost extra
Changed: ad use ends on a set date
Removed: free edits after the brand says yes

What's in your next update?